How much does trademark design promote the development of enterprises?

Trademark design is a great help to the development of enterprises. A trademark represents the image of a business and distinguishes it from other competitors. A good trademark brand can enhance the visibility of the enterprise, is the core of the visual image of the enterprise, and reflects the internal quality of the enterprise.

Nowadays, the society's awareness of trademarks is increasing, and people's living standards are also improving. Therefore, for enterprises, exquisite logo design is especially important.

1. The trademark is similar to the house number, and consumers can recognize the brand to buy;

2. The state stipulates that relevant products must need to be registered trademarks, otherwise they cannot be sold in the market, and many e-commerce companies take trademark rights as the basic condition for entry;

3. Prevent infringement of the trademark rights of other trademark holders;

4. Establish a good image in the market.

1. Concept: Trademark (English trademark abbreviation logo) refers to a visual sign composed of words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements, which are used by producers and operators on goods and their packaging or service marks in order to distinguish their own goods or services from the goods or services of others.

The earliest known trademark in the world is the Liujia Kung Fu Needle in Jinan, Northern Song Dynasty, which dates back nearly 1,000 years, and is marked by a white rabbit pattern.

World Intellectual Property Organization (WIPO)

World IntellectnalproportyOrganization (WIPO) defines a trademark as a sign used to distinguish an industrial or commercial enterprise or the goods of such a group of enterprises.

International Association for the Protection of Industrial Property.

AIPPI defined a trademark at the Berlin Conference: A trademark is a mark used to distinguish goods and services provided by an individual or a collective.

In its Trademark Law, France** states that all tangible signs used to identify the products, goods or services of any enterprise can be regarded as trademarks.

2. Characteristics of the trademark:

1) A trademark is a mark used on goods or services, which cannot be separated from and attached to goods or services.

2) A trademark is a sign that distinguishes it from the goods or services of others, and has a particularly distinctive distinguishing function, so as to facilitate the identification of consumers. The Gobi Belt of the Logo is an artistic creation.

3) A trademark is a visual sign consisting of words, graphics, letters, numerals, three-dimensional signs and color combinations, as well as a combination of the above elements.

4) The trademark is exclusive. The purpose of using a trademark is to distinguish it from the goods or services of others and to make it easier for consumers to identify them. Without the permission of the owner of the trademark right, no one may use the same or similar trademark as the registered trademark, otherwise, it will constitute an infringement of the exclusive right to use the trademark of the owner of the registered trademark and will bear the corresponding legal responsibility.

5) A trademark is an intangible asset that has value. The trademark represents the quality reputation and corporate reputation and image of the trademark owner's production or operation, and the trademark owner has added value to the trademark through the creativity, design, application for registration, advertising and use of the trademark. The value of a trademark can be determined through appraisal.

Trademarks can be transferred for a fee, and with the consent of the trademark owner, they can be licensed to others.

6) Trademark is the carrier of commodity information and a tool to participate in market competition. The competition of producers and operators is the competition between the quality and reputation of goods or services, and its manifestation is the competition of trademark visibility, the higher the popularity of the trademark, the stronger the competitiveness of its goods or services.

Zhonghui Design (professional trademark design company) answer:

In the age of the Internet, the importance of trademark design is self-evident. Trademark is one of the core of the company's brand image, it can effectively convey the company's philosophy and values, and can also attract the attention of customers in the ever-changing market environment. The following will introduce the main factors and key points of trademark design in the Internet era.

1.Concise and easy to remember.

In the age of the internet, there is a huge amount of information every day, and people only spend a few seconds browsing the web and socializing**. So a good logo design should be clear and simple so that people can recognize it at first glance. At the same time, it needs to be easy to remember and show in the mind.

2.Mobile-friendly.

With the popularity of mobile devices, many people use their mobile phones or tablets for document writing, query services, and online communication. Therefore, the trademark must adapt to the small screen size of the mobile device, indicating that the pattern is more distinct or more public.

3.Responsive design.

In addition to displaying the desired result on different devices, the trademark must also be flexible in all situations. Responsive design is about designing your logo on any size and platform, ensuring it fits appropriately for social**, advertising, large posters, and more.

4.Not limited by the times.

Over time, more and more companies are redesigning and modifying their trademarks. However, in the age of the internet, a successful logo design should withstand the influence of popular trends and the test of age, always endure, and continue to effectively communicate the company's core values for the foreseeable future.

5.Pay attention to copyright protection.

A trademark is a unique asset of a company, and it must be fully copyrighted. Trademark designers need to use their professional knowledge, be aware of minefields and understand intellectual property laws and regulations to ensure that the trademark is independent and recognizable, and that copyright is legally enjoyed.

In the age of the Internet, the significance of trademark design is impossible to say. When designing a logo, it is important to quickly capture people's attention, emphasize the company's philosophy and characteristics, and focus on working with different platforms and devices. When these elements are incorporated into the production process, a successful trademark can be created and one of the main contributors to the brand's success.

Zhonghui Design's original trademark design works.

In today's rapid development of the Internet, how to design a good trademark is very important! Trademark naming is key. Trademark, just like a person's face, under the premise that Lu and believe that people have not yet had a substantive understanding of related products and things, the first escort wheel feels like appearance, which determines the other party's choice of your primary understanding stage, therefore, appearance is productivity, appearance is success.

How to name a trademark, I think the main idea should present the following elements:

1. It has a meaning, 2. It is easy to remember, 3. It is close to the industry, 4. The brand name and design can stimulate people's desires