What are the methods of research and what are the research methods?

The research method details what method to choose to collect data and what the specific steps are. There are two main types of research methods, direct research methods and indirect research methods.

The direct research method includes the interview method, the observation method and the experimental method, and the indirect research method includes the copywriting research method and the network research method.

In market research, if you want to use the interview method, observation method or experimental method research, in order to make the data collection, classification and statistics more efficient, it is required to design and formulate some formatted research before the research, such as questionnaire observation form, experiment table, etc.

There are currently five ways to do this:

2.Survey Method: (1) Visiting Survey Method; (2) **Interview method; (3) Questionnaire method.

3.Observation method: through meetings, in-depth on-site, participation in production and operation, on-site sampling, on-site observation and accurate recording (including surveying and mapping, audio recording, video, photography, transcription, etc.) of the investigation.

It mainly includes two aspects: one is the observation of human behavior, and the other is the observation of objective things. The observation method is widely used, often combined with the interrogation method and the collection of physical objects, to improve the reliability of the collected information.

4.Experimental method: obtain information or conclusions through laboratory experiments, field experiments, computer simulation experiments, human-computer combination experiments in computer network environment, etc.

The experimental conditions can be actively controlled, including the appropriate limitation of the type of participants, the appropriate limitation of the information generation conditions and the reasonable design of the information generation process, so as to obtain important and effective information that can objectively reflect the motion representation of things, and directly observe and study the interrelationship between certain parameters to a certain extent, which is conducive to the study of the essence of things.

5.Internet information collection method: a variety of information that is published, transmitted, and stored over a computer network.

4 kinds.

1. Carry out field research methods. The field investigation method is a research method that allows you to grasp first-hand information by going to the scene to understand and grasp it in person. The advantage is that the research content is vivid and intuitive.

The disadvantage is that it takes more research time, and the authenticity of the research is more related to the subjectivity of the researcher. 2. Carry out questionnaire research methods. It is a research method that distributes the information you want to know in the form of a questionnaire, and then collects the percentage of questions in the questionnaire to obtain research information.

This method of research can obtain relevant research information in a short time, but the information is not accurate. 3. Carry out sampling research methods. It is a research method that selects a considerable number of subjects in a certain proportion of the research objects to carry out investigation and research, and then amplifies the research results accordingly according to the relevant proportion of the research objects.

The advantage is that more accurate survey information can be obtained in a short period of time, and the disadvantage is that insufficient sampling data will affect the survey results. 4. Carry out conference research methods. It is a research method that asks the research subjects to directly understand the information they want to obtain in the form of a symposium.

This method is a more commonly used research method, and its advantages are that the time used is short, and the research efficiency is high. The disadvantage is that the psychology of the research subjects will directly affect the accuracy of the research information.

The content of the research is first of all the theme, why the research, followed by the principles, methods and methods adopted by the research, and the process, and the third is the main content of the research, the data obtained, the experience, and the practice. Finally, summarize the conclusions, experiences.

1. Questionnaire survey method: that is, indirect written interview, the advantage is that it can break through the limitations of time and space, and conduct surveys on a large number of survey subjects at the same time in a wide range.

2. Interview method: can obtain more and more valuable information, and is suitable for the situation that the questions of the investigation are more in-depth, the objects of the investigation are quite different, the sample of the investigation is small, or the place of investigation is not easy to access.

3. Observation method: The investigator obtains direct and vivid perceptual understanding and real and reliable first-hand information through observation in the field. It is usually used to investigate situations where language communication is not possible, unnecessary, or unwilling.

4. Literature method: a method of obtaining information about the subject of the survey through the collection and extraction of literature. It is suitable for studying the development and changes of the subject of the survey over a period of time, and the research angle is often to explore a trend or clarify an evolutionary process.

Principles followed by investigative research methods.

The three basic principles that should be followed in an investigative research method are:

1. The principle of objectivity, that is, the collection of data, the analysis of data and the conclusion are not mixed with the subjective factors of the researcher.

2. The principle of scientificity refers to the system with self-laws that must be established with the help of the relevant results of various scientific researches.

3. The principle of systematization, that is, the investigation and research should be based on the systematic perspective and adapt to the characteristics of the object.

This question is up to me, it takes a little time to type, and please be patient and wait for the investigation meeting 2Collect report data3Written Survey 4

Participate in business practice 5Individual visits hope the above will be helpful to you, if you are satisfied with me, please give a thumbs up. Thank you for asking what are the items of the systematic survey project.

What are the surveys of the systematic survey project?

Organizational structure investigation and analysis; (2) Investigation and analysis of functional system; (3) Management business investigation and analysis; (4) Investigation and analysis of data and data flow; (5) Investigation of weak links and other relevant contents.

I hope the above is helpful to you, if you are satisfied with me, please give a thumbs up. Thank you for asking about the environmental survey.

We say that the so-called investigation and research is a kind of cognitive activity in which people purposefully and consciously systematically and directly collect empirical materials related to social phenomena and scientifically expound the conditions and laws of social phenomena through the analysis and study of data. It covers the main content of "Social Studies".

The main methods of investigation and research are: field survey method, questionnaire survey method, sampling survey method, conference survey method, literature survey method, squatting survey method, interview survey method, etc. Literature Survey Method: A method of collecting various documents and extracting useful information.

Interview survey method: the interviewee directly learns about the social situation or social problems from the interviewee through oral conversations and other methods.

Questionnaire method: The use of a unified questionnaire to understand the situation or solicit opinions from the respondents, is standardized, written, and sampling. It is divided into self-administered questionnaires and substitute-filled questionnaires.

Field observation method: the method of direct perception of social phenomena in a natural state in a planned manner by the investigator according to the purpose of the investigation, using his own sensory organs or with the help of scientific observation tools.

1. Network survey method: The Internet is the largest information gathering place in the world today, and it is also one of the most commonly used survey methods. You can post questions on the forum, or you can subdivide the questions and find them by category.

2. Sampling survey method: In a specific group, select some people to conduct interviews and surveys. (3) Questionnaire method.

In a particular region, a questionnaire is distributed for interest collection.

4. Social Survey Method: Social survey refers to a specific kind of human social practice activity. The social investigation method is the sum of the means, tools and methods used by the social investigation subject to ensure that its social investigation activities are carried out in a predetermined direction and to achieve the purpose of understanding and understanding the society.

5. Field investigation method: field investigation method is the application of objective attitude and scientific methods to conduct field investigation of a certain social phenomenon within a certain scope, and collect a large amount of data for statistical analysis, so as to improve social phenomena. Fieldwork is the study and analysis of the relationship and impact between the media and the recipient within the scope of communication research.

6. Squatting investigation method: the investigator goes deep into one or several grassroots units for a long period of time, and through comprehensive and in-depth investigation and research, understands the nature of the survey object and its development law, and explores ways to solve social problems.

1. Comprehensive investigation.

A comprehensive census is a survey of all individuals in the respondent population. It can be said that a comprehensive survey of the market may obtain very comprehensive data, which can correctly reflect the objective reality and have obvious results.

2. Focus on investigation.

The focus survey is based on the overall representative units or parents as the survey object, and then the general conclusion is deduced. With this method of investigation, because there are not many subjects to be investigated, the institution can complete it in a short period of time with less investment in people, materials and money.

3. Random sampling.

Random sampling survey is to randomly select individuals as samples in the population for investigation, and infer the situation of the population under a certain probability according to the sample, which can generally be used with simple random sampling (all individuals in the whole have an equal chance of being selected as a sample), stratified random sampling (the population is based on a certain characteristic.

Such as age, gender, occupation, etc., organized into hierarchies, and then a certain number of samples are randomly selected from each group), and group random sampling (according to the region, randomness of the selection of samples).

4. Non-random sampling.

Non-randomization means that when the investigator selects a sample, he or she determines a certain criterion and then selects the number of samples.

Interview method, ** survey method, questionnaire survey method.

The interview method is a research method in which researchers explore the psychological state of the respondent by talking directly with the respondent. During the interview survey, the researcher and the respondent communicate face-to-face, which is highly targeted, flexible, authentic and reliable, which is convenient for in-depth understanding of a variety of factors of people or events combined with internal causes, but the interview method is more labor-intensive and time-consuming, and the scope of investigation is relatively narrow.

The survey method refers to a survey method in which the researcher asks the respondent to understand the required situation. Since they are not in direct contact with each other, but with the help of the intermediary tool of **, it is an indirect method of investigation.

Surveys with a larger scope are often conducted in the form of questionnaires. A questionnaire is a written way to ask questions. The questionnaire survey collects data and then conducts quantitative and qualitative research analysis to summarize the findings.

When using the questionnaire method, the most important thing is, of course, to determine the subject of the survey according to the need, and then set up a variety of clear questions around it to have a comprehensive understanding.

Conduct a thorough investigation. <>

Network Surveys. <>

Face-to-face visits.

One is a method that can be quantitatively analyzed; The other is text-based descriptive data, which can be analyzed qualitatively. The choice between qualitative and quantitative analysis in consumer research data analysis depends on the content and nature of the questionnaire questions. Some data are qualitative or qualitative, while others are quantitative or quantitative.

However, in most cases, a combination of quantitative and qualitative analysis is required.

Research methods and cases.