What kind of lifestyle habits should I develop as a copywriter?

Generally, copywriters need to develop many habits, but the most important thing is to have a good idea and a reaction speed, otherwise you won't be able to keep up.

Good ideas. Good ideas are very important for a copywriter, you think, if there is any activity, you have to know a general idea, around this idea in order to write a good copy, if you don't even have your own ideas, what will you write out of it, it is estimated that you don't want to read it yourself, besides, you are not writing for yourself, your leader, your readers must understand what you write, otherwise, you don't write in vain?

Reaction speed is also important.

A copywriter must be able to draw inferences.

Don't think that copywriting planning is very simple, if your response ability can't keep up, what you plan will only make people feel dull, there are no good ideas and innovations, if you want to group a copywriting plan, you still have to pay attention to the practicality of copywriting.

Therefore, the most important thing to do copywriting planning is to have good ideas and response speed, otherwise, you will not be able to do this job well.

Since we are talking about living habits, we won't talk about work habits, let's live a little more relaxed.

Stay curious and pay attention to hot spotsThis is divided into industry hotspots and social hotspots. It's not that you don't have to think about copywriting-related things when you're off work or on weekends, but it's also a process of accumulating inspiration by taking a look, thinking about it, and getting closer to your favorites with ideas.

Pay attention to peers. What would you do if you went out shopping and happened to see a peer product doing an event, or swiped the online marketing campaign of a peer company on your phone? ——You should actively sign up to experience the whole process, and feel in detail whether you are happy and dissatisfied as a user in this process, what can be learned from other people's planning and copywriting, and whether there are any bugs to learn from.

Try to diversify your life. Sometimes, don't you particularly admire how others can have so big brains and imagination? In fact, people who are particularly good at association often have a colorful database in their heads, and this database is what you have seen and experienced, so maintaining curiosity and fancy life can help activate the source of inspiration.

Be an emotional person. Now everyone pays attention to copywriting to poke the user's heart, isn't it, you have to be a caring person first, in order to compare the heart to the heart and poke the heart. How can people who can't even move themselves move customers?

It is impossible for copywriters not to read books, they can read more emotionally rich stories and documentaries, and if they have the conditions to listen to other people's stories, they can cultivate their ability to perceive people's emotions.

, exchanging ideas with different brains and hearts. Each of us is competent and limited, but your users are indeed diverse, so a copywriter needs to understand not only the mood of the public, but also people who are different from themselves. Paying attention to communicating with heterogeneous people in life and listening to their thoughts and feelings will help improve the tolerance of your soul and make your words not narrow.

1. Pre-school education should pay more attention to the formation of children's good habits.

2. Habit is a tenacious and tremendous force, and he can dominate life. - Bacon.

3. One more good habit means more self-confidence; One more good habit, one more chance of success; One more good habit means more ability to enjoy life.

4. I am good at communication and I read the books of the closed smile, and I still maintain a good habit of sedan friends in college: I must read a book for half an hour before going to bed at night.

5. Good habits are the best clothes that a person can wear in social interactions. - Socrates.

I'm engaged in copywriting and copywriting planning myself, and I think that doing this kind of work requires three abilities:

We often say that we want to stand on the shoulders of giants, copywriting planning is creative work in the final analysis, but the creative ** is also very important, and the stone of other mountains can attack jade, look at what others write, contact more with other people's copywriting planning, and accumulate their own creative library. For example, the study of similar cases, such as the planning of the same theme, what creative points others have, etc.

Know how to search for keywords and find information; Keep an eye on your competitors and see what they're up to. To keep track of your inspirations**, practice often. 2.Develop your own copywriting habits

In many cases, inspiration is hard to come by, but our work cannot wait for inspiration to come, and at this time, we must cultivate the habit of planning ourselves. Sort out a set of work steps that you are planning as a copywriter, and after taking over the work, what to do first and then what to do, to ensure that you can still work smoothly under the premise that you have no inspiration.

3.Have the ability to capture details

Finally, and most importantly, you need to have the ability to capture the details, which often determine success or failure, or you can call it an insight ability. Find an entry point that is different from others, find a selling point that is different from others, and the more brilliant your details, the greater the possibility of your copywriting success.

I think, first of all, you have to do a comprehensive understanding of the company, including the company's organizational structure, the personality of the key people in each department, the relationship between colleagues, the performance characteristics of the product, the market positioning, competitors and customer analysis, etc., these are all necessary to understand the planning, because the planning you make may need to be assisted by various departments in the implementation, if you get their cooperation and help, understand their personality and good colleague relationship will be of great help to you here. This is what you need to do to help you without having to do it in the planning.

For product analysis, you are a marketing graduate, and I don't need to say more, the most basic SWOT analysis is actually very important, so your understanding of the product, the state market and customers is particularly important here, fully understand yourself and your opponents and customers, you can make a suitable plan.

For things you don't know to learn more, listen to the opinions of your predecessors, understand some of the company's previous work models, you are a newcomer to the company, so if you deviate from their previous work mode in your planning, it may lead to their **, your plan will be greatly resisted in the implementation process, communicate with them more, it will be helpful to your planning.

At the same time, read more relevant books, dig out useful information from similar cases, and believe that you can make a great plan.