Why are Internet companies willing to develop paid reading platforms?

<> first, there is a demand.

Now is the era of information big **, and the massive amount of information makes people don't know where to start. Therefore, if there are professional and efficient people or platforms that can select, refine, and reorganize information for you, that is, knowledge, it can help readers have a lot of time left. In fact, such a paid knowledge provider is equivalent to the role of an assistant.

In addition, it can provide more people with the opportunity to learn from experienced masters. The elites of the industry, everyone often wants to learn from their experience and cognition, and if these elites can share their experience and cognitive system on the platform, I think there will be many people who are willing to buy reading and learning.

At the same time, it is now an era of the rise of the individual, and the power of the individual is increasing. The development of technology empowers individuals and can be independent of the organization. For example, in the past, if you want to make a movie or do a program, you need expensive equipment, professional technicians, and a platform that can be broadcast, but now you only need a mobile phone and some professional and intelligent post-production software, you can simply shoot some movies and programs, and then upload them to the online platform for free.

Naturally, there is such a demand for writers. Every outstanding individual can monetize knowledge with the help of a knowledge paid reading platform.

Second, the cost is low and the benefits are large.

Compared with publishing and selling physical books, the development of a paid reading platform for knowledge eliminates heavy publishing and offline store costs. Think about it, only a few servers are needed to serve users across the country or even around the world, which does save a lot of costs compared to paper and store rent.

The characteristics of the Internet model are that the marginal cost is very small, it can sell countless copies, but it is just some data, the more people buy, the lower the average cost, and the greater the benefit.

Compared with the heavy offline operation model, it does have much greater potential and is many times more efficient.

First of all, this is a platform that can be developed He can make money, and this should be a market trend, if it is completely free, then the development platform itself has no way to drill into the money, and if it is free, there is no way to control the value of knowledge, there may be a lot of garbage and non-nutritious knowledge, if others want to read, it may take a long time to distinguish, so this will not work.

And now people are willing to pay for some knowledge, I personally often spend money for this kind of reading, such as Weibo Q&A, I don't know how to pay to ask, but I will often spend money to watch, because his cost is something that many people can already afford, and I remember that there was a sub-answer that was very popular, and he also had this reading fee model.

Of course, this is a question-and-answer type of knowledge reading fee.,There's also a book-comic-style reading fee.,That is, how much does each chapter cost to read.,This kind of words,I'm often in contact with it.,For example, I'm often chasing ** at the starting point.,Although there are also copycat pirated copies that don't cost money to see.。

But that time is relatively slow.,There's no way to read it for the first time.,And the cost of this kind of reading is actually quite low.,Often a chapter may only cost a few cents.,So naturally I'm willing to spend this money to see the genuine.。 I think it's not just me who has this habit now, many people have this habit, and many authors can make money thanks to this reading fee model, and naturally have more motivation to continue writing, which should be a favorable cycle process, so I think this red model will be more common in the future.

After 2016, the knowledge payment industry has developed rapidly, and various products have sprung up, such as Chaos University, Get, Himalaya, etc., and later Little Goose Tong, Qianchat, and Lychee Micro Courses.

Knowledge payment platforms can be divided into social Q&A, paid lectures, column subscriptions, community live broadcasts and other types. The core of the operation requires you to have dry goods, that is, content, whether it is through pre-recorded courses and hanging them on the platform for sale, or selling them first and then unified live teaching. Operations are mainly divided into the following steps:

The first step is to prepare the course series and the corresponding content, record or live broadcast in advance according to the different platforms, and upload the corresponding audio transcript and vertical PPT content.

The second step, Little Goose Tong and Qianchat belong to the instrumental online knowledge payment platform, you need to form your own community and publicity, in order to get the flow of filial piety of the platform, you need to be certified as a very professional lecturer, and the platform will recommend it in the corresponding section or in the form of *** tweets.

The fourth step is to carry out group operation in the fan group, such as through the full reduction of courses, ** instant reductions and limited-time seckills, etc., to encourage fans to spread new courses for fission dissemination, Qianchat and Little Goose Pass also have the function of rebates, which will help to spread and attract more students to participate.

The second question is, what are the operating models and platforms that are suitable for building?

According to the platform positioning, the form of payment and the strength of platform support, there are five main types.

1. Paywall operation mode: Zhihu, a live broadcast, litchi micro-class; As a knowledge blogger in a certain field, you need to provide continuous, structured content.

3. Live interactive operation mode: get, Douban time, Himalayan FM; You need to have a certain degree of professionalism, and you belong to the big coffee level, which can attract fans for the platform and improve user stickiness.

4. Offline appointment operation mode: Chaos Institute, in line;

5. The operation mode of the third-party support platform: lattice craftsman, little goose pass, short book and Qianchat, the characteristics of this type of platform are that it can provide one-stop knowledge monetization solutions, as a SaaS-based service tool platform, with H5 stores, small programs, and APP as the content carrier, with **, audio, **, voice live broadcast, **live explanation, recording and broadcasting, OBS screen recording live broadcast, etc. as the form of communication, and the presentation form of one-click generation of exclusive knowledge stores. But this kind of play is not suitable for individuals, you need to bring your own traffic or external diversion, only with the in-depth cooperation with the institution can get real benefits with these traffic platforms, otherwise it is to feed back the platform traffic.

Since you have not explained your purpose and use, you can evaluate the above and make a choice about which platforms are suitable for you.

In the end, no matter which platform you choose, the core point is that it must be content, dry and in the professional field, otherwise it is easy to be dissed by netizens on other platforms such as Zhihu, in addition, the live broadcast form has higher requirements for content requirements and the orderliness of on-site speeches and the adaptability of Q&A. Good luck!

The topic of knowledge payment operation is relatively professional, and it cannot be explained clearly in a few sentences.

It is recommended to goBaixueXi platformLearn a more systematic approach and see more about how other people's knowledge stores attract traffic and monetize.

If you want to pay for knowledge at zero cost, it is recommended to choose for educational institutions or self-education institutions that do not have students and channelsHundred learning platform: create an independent knowledge store for free, zero commission on income, and free handling fee for withdrawal...Baixue is currently a knowledge payment platform with good drainage effect and monetization effect.

It is recommended to choose from the aspects of function, cost performance, cost, monetization effect, and drainage effect100 learning platformBaixue is a free and zero-commission knowledge payment platform, the realization cost is lower, and the drainage effect is more obvious.

Choosing a platform mainly depends on your own needs, it is not recommended to invest too much money to buy tools or function costs, mainly the quality of the content, only by improving the quality of the content, can we retain students, and students are the direct embodiment of monetization ability.

There are a lot of ways to operate, you can take a look at me, G Zhongyu: Creator Classroom, you can teach flow

Paying for knowledge is to let people with a comparative advantage do things that they have a comparative advantage on.

One of the limitations of "knowledge payment" is the excessive compression of knowledge. At present, the most common knowledge product is to compress a book with hundreds of thousands of words into an oral transcript suitable for reading, and then record it into a half-hour course, and consumers only need to spend a very short time to understand the core content of a book.

Paying for knowledge is an important way to export and address people's anxiety.

Paying for knowledge is not to give you knowledge, but to give you an answer, to give you an outlet for your inner anxiety, and to give you a sense of security.

What is Knowledge DU Payment? In fact, knowledge payment is a combination of education, media, and publishing. Expert.

For ordinary people, the biggest meaning of knowledge payment is to be able to share their knowledge and skills to make a profit. In 16 years, with the rise of knowledge payment, a large number of creators came into being, among which Luo Zhenyu, Xue Zhaofeng, and Wu Zhihong were the most.

Compared with traditional books and newspapers, knowledge payment is different from traditional books and newspapers, knowledge payment is used by a large number of individuals and companies to infiltrate their knowledge and skills into various vertical industries through the Internet, so that others can use fragmented time to learn without being restricted by location, but the information transmitted by knowledge payment is many and miscellaneous, good and bad, good and bad.

At present, China's knowledge payment volume is huge, and the market size will reach 39.2 billion yuan this year. Under this general trend, more and more people are willing to pay for knowledge.

Knowledge is paid.

The essence of bai

It is to turn knowledge into DU products and services, to be real.

Zhi now has commercial value. Knowledge paid DAOs

It is conducive to people to efficiently filter information, answer and pay, and also stimulate the production of high-quality content. However, there are also drawbacks to knowledge payment, that is, the fragmentation of knowledge. Because the knowledge payment directly presents the ideas and introductions to you, skipping the reasons, reasoning, and basis, all you get is a bunch of results.

In this era of lust and anxiety, it is not easy for people to survive, let alone live. All you need to survive is to work, earn money, buy a house, and drive a car, while life requires knowledge, aesthetics, and soul.

The "short, flat and fast" mode of knowledge payment conforms to the needs of the Internet era, which can not only fully meet consumers' increasingly strong desire for knowledge, but also truly reflect the value of knowledge, which can be described as a win-win move.

Knowledge is an intermediate product of culture, which can lead us to the path to the soul.

With the popularization of mobile reading devices and the upgrading and transformation of people's consumption concepts, "knowledge payment" has become another major "outlet" in the Internet era, leading the trend of the times.