How to refine the operation of the store, and why should the store refine the operation?

Nowadays, we all pay attention to refined operations, after all, the times are changing, and you must also make progress. So, how to refine the operation of the store, let's talk about this problem today.

First, the selection: the selection is very important, first of all, you must know where the competitiveness of the product is, to carry out the analysis of the market. For example, in the off-season and peak season, what is the difference between the material and the products on other markets, the selling point is in the market, why can buyers buy your products, the differentiation is in the market, etc., when you solve these problems, then you have the answer in your heart.

Main picture: The main picture 1 is the first picture that must be made by the artist, which determines the click-through rate of your product, that is, the free drainage channel, which is very important, which is the most worrying place for many sellers. Thinking about it backwards, after your product is displayed and has a certain weight, among the many products, why should buyers want your product to be included?

How can your image attract buyers? This requires creativity, needs to be unconventional, stand out from the crowd, in order to achieve the effect, to innovate according to their own industry products, to refine the selling point and differentiation of your products, only to achieve high clicks, in order to have the next step of conversion, if you don't even click how to convert?

3. Determine the core keywords: When all the internal skills of your product have been done, then we should set the title. I won't say much about this, there are keywords everywhere on the Internet, you can learn by yourself, the principle is the same, it's all ** search principle, that is, SEO.

Fourth, how to modify the **.

If you feel that the **set high**, don't modify it immediately**, because it will affect the weight of the store, whether it is to change the title or**, more than two times within 24 hours will affect the weight. This can be done at a discount or in the form of cashback. If you want to optimize and modify, it is best to operate in the early morning, because you can better compare the data, normally the impact of modification and optimization in the early morning is very small, and the system is also fast.

5. Label the crowd.

It's about labeling these people, and the way to label these people is very simple.

Here's how I do it: I send activity tasks in the group, for example, I ask the people in the group to search for keywords related to my baby, traffic clicks, favorites and add my competitors, and after doing it, give me a screenshot, and I send him a red envelope.

The above is only a part, after all, the refined operation is too wide, I hope it can help you.

Offline stores can improve customer experience, increase repurchase rate, and increase sales through refined operations. Taking a fruit store as an example, you can start refining your operation in these ways:

Optimize store layouts

Train employees in service skills: Train employees on how to better communicate with customers, understand customer needs, and provide professional advice and services. For example, learn about the variety, origin, taste, and how to preserve the fruit to provide better service.

Engage customers with ** campaigns: Formulate ** activities, for example, buy a certain amount of fruit to get coupons, small gifts, etc. At the same time, new products and seasonal fruits can be launched regularly to attract the attention of customers.

Provide excellent after-sales service: For the goods that have problems, we will carry out after-sales service in a timely manner to solve customers' doubts and problems. For example, for the quality of fruits, free return and exchange services are provided.

Optimize business strategies through data analysis: Collect sales data, customer feedback and other information, and analyze it to optimize product sales strategy and service quality. For example, based on sales data to analyze popular items and inventory, you can develop a purchasing plan.

Through the above refined operation strategies, fruit stores can better understand customer needs and improve service quality and sales.

1. Software distribution and shelf mode

Using software to collect peer products in a large number of distributions is actually not very easy to do this year, because a large number of distributions, if you do not do self-inspection, it is easy to violate the rules. And this kind of simple distribution of goods on and off the shelves of the play of the traffic is not as big as before, in the process of distribution if there is no self-inspection of goods, it is easy to sell fakes, resulting in the closure of the store, this kind of play is suitable for the store more individuals or studio operations, but the benefits are not as good as before.

Refined operations.

2. Fission mode3. Village Tao 100 orders

In fact, it is to collect peer data, carry out various marketing activities, and achieve considerable data through low prices, but there is no profit. And more than 90% of the data on the market is fake, so it is not recommended for everyone to operate.

4. Refined operation mode

Abandon the traditional store Tao mode and use software to distribute a large number of goods, teach us to move our store closer to the first regular store, and operate the store through refined selection, and the store does not need so many goods. There are many ways to play refined operation: quick new stores, stable old stores, large link operation gameplay, single product single link gameplay, etc.

For operators, it is very important to establish their own operation system, and any refined operation is inseparable from the support of the knowledge system.

5. Put the right product in the right place

Based on the previous sales experience, we can understand the sales conversion rate data of the product, the ** rate of the location, and the information of the product inventory, which positions are suitable for which products. For example, for products with less inventory and a higher sales conversion rate, of course, they should be placed in a position with a lower rate.

For products with a large inventory and a high sales conversion rate, they should be placed in a position with a higher sales conversion rate.

6. Improve the accuracy of traffic

As we all know, traffic is the most important part, and no matter how good the product is without traffic, it is useless. And the store has so many goods, it looks like a grocery store, but it can't be too miscellaneous, it's best not to have more than three categories, put the main category in the center, and the more detailed the category, the better.

In addition, it is necessary to improve the traffic conversion rate and reduce the loss of customer intermediaries. In this regard, it can be analyzed layer by layer: search (whether users can find the product), product display (** and description can catch the customer's impulse to buy), payment (whether the payment and logistics links will be inconvenient or unassured).

If you think about it, a 1 percent conversion rate is twice as bad as a 2 percent revenue rate, and we tend to focus on visits and ignore conversion rates.

7. Dynamic sales rateTargeted promotion relies on the huge database of **.com.com to build a fun model that buyers like, which can capture the promotion of those fish buyers who match the interests of the fish from the sub-categories, and help lock in buyers to achieve net-profit marketing in order to show on the web pages browsed by target customers. Therefore, this also involves the refined operation of the store. Move your store closer to the most regular store and create a boutique and popular store, which belongs to the refined operation of the store.

The initial operation and maintenance operation of the store: from the market or offline factory, directly take the goods and then shoot**, put them on the shelves, make pages, set **, and then pick up customers, deliver goods, and daily operation work, and then its advantage is to say that our products are very good, and our ** chain is very good. Our relatives all do this, and they never run out of stock.

You can play very low, people sell for $10, I can sell for $2.

But it's especially easy to get you into a ** battle, and then you'll be miserable. Because it doesn't make money, the only advantage from beginning to end is that I may adjust the ** a little lower, and other than that, you don't show any good side to consumers, and you don't express it.

The second flow operation: there is no too long continuity, any popular model has a life cycle, the back waves of the Yangtze River push the front waves, the front waves die on the beach, after the fight, whether it is with the buying, or the front of the ** battle or there are others, it is easy to see that you get up and be beaten down, the requirements for the explosive model are particularly high, and you can't guarantee that I can become a hit every time I choose the model, there is a long continuity.

Do refined operation: the buyer has the ultimate experience of the seller, so as to form the buyer's continuous loyalty to the seller, that is, you have to do everything possible to make the people who come to your store cool from beginning to end. Because this is the only way to remain competitive in the long term.

**The improvement and development of the platform has led to a change in the way of operation, the previous bad inspection of the seller's summary of the operation experience is no longer suitable for the current use, according to the survey to understand that now the sellers are using the fine hail history to obtain profits, because the source of this seller must effectively grasp the refined operation operation, so as to promote the development of the store.

The refined operation of the store is actually to abandon the traditional operation methods, and then let the **store move closer to the regular**, and operate the store through refined selection, and the store does not need too many products.

**Sellers must not build the store into a grocery store, and it is best to choose the same category and the same category for general store products. If the store sells clothes, don't sell cosmetics. The products in the store should be few and fine, after all, not all products can attract traffic, let alone bring sales.

Remind sellers to delete products that have no effect, otherwise it will affect the overall sales of the store.

In addition, the seller cannot plagiarize because the product title of the peer product is better, and try to design it yourself, only in this way can the characteristics of the product be displayed. During the title optimization and main image replacement, the seller should also pay attention to the ** rules, otherwise it is likely to lead to the product being punished by the system.

**When the seller operates the store, the first task is to do a good job in product selection, only in this way can the seller carry out refined operations in the later stage, and only then can the weight and conversion of the store be improved. If the seller still has questions during the operation, you can consult.