Ask how to build a corporate culture

Corporate culture is the soul of an enterprise and an inexhaustible driving force to promote the development of an enterprise. It contains a lot of content, and at its core is the spirit and values of the company. The values here do not refer to various cultural phenomena in enterprise management, but the values held by enterprises or employees in the production and operation of goods.

In modern management, this is a cultural form that is actively shaped through a series of activities, when this culture is established, it will become the norm that shapes the behavior and relationship of internal employees, and is the common value of all people in the enterprise, which plays a great role in maintaining the unity and cohesion of enterprise members, and this new management theory has been widely valued by modern enterprises. To put it simply, if you have seen the soldier assault, the "do not abandon, do not give up" is the culture of the team of the Seventh Steel Company, similar to the corporate culture. The impact on everyone on the team is profound. ]

Cover, Copyright Page, Preface, Table of Contents, Chapter 1, Corporate Culture and Corporate Culture Construction Methods, Chapter 2, Corporate Culture and Enterprise Spirit Culture Construction.

Listen to the beautiful ** and read the classics. Hello, I'm Ma Dengqiang bean, this is [Dengqiang Reading Classics].

Corporate culture is so important, how to promote the construction of corporate culture, we need to promote the content of the cultural behavior level, and we can think about it from these aspects.

Clause. 1. Adjust the cultural assumptions of the organization.

This is the most important underlying logic that determines the cultural construction of an enterprise, if this is not adjusted, the change of corporate culture is basically impossible to succeed. Corporate culture is the boss culture, if the boss does not recognize, he is the ceiling of the company, and he has to jump out of the existing culture.

But this is especially difficult, the bosses are all through the struggle, the experience obtained, is their successful harvest, now you have to let them give up and pick and fight, how easy is it. This is also a first-class project, and if he doesn't recognize it, he can't implement cultural change.

Clause. 2. Adjust the structure and quality of personnel.

Look at the culture of a company, don't look at the slogans posted on the wall, look at the people who have been recently promoted, and see what characteristics they have in common, this is the real corporate culture.

The essence of corporate culture is determined by the quality and promotion of the existing people in the organization, and the organization tends to choose people who like to be similar to itself, and in this way, it will strengthen the cultural characteristics of the organization.

Therefore, it is impossible for an enterprise to implement cultural change without adjusting the structure of people. The destruction of the old culture and the construction of a new culture is a cruel and painful process, and sometimes it is necessary to bring in new leaders from outside and enable transformational leaders.

Clause. 3. Consciously shape iconic cultural events.

In the corporate culture, it is necessary to strengthen and establish the right culture through landmark events and iconic activities. Superb managers usually have a high degree of cultural sensitivity, and will always seize and create every opportunity to convey a strong demand for cultural change to the internal and external parts of the organization through major events, the most obvious is Haier Zhang Ruimin's refrigerator smashing incident, which was later made into a movie, called "CEO".

There are many ways to build a corporate culture, and it is difficult to build a corporate culture, and it is necessary to adjust a lot of thinking and attitudes from the root, but corporate culture is particularly important and is something that business leaders have to think about.