What are the key points of project management in real estate?

Fourth, the main points of planning and design.

1.Market regulations are the guidelines for the number and proportion of each functional building (commercial, clubhouse, villa, townhouse, superimposed, multi-storey, small high-rise, high-rise), floor area ratio, setback, sunshine spacing, and house-to-house ratio.

2.Clever use of natural landscapes.

3.Pollution and noise must be avoided.

4.The diversion of people and vehicles should be arranged to the overhead floor, basement, and entrance and exit of people and vehicles, and special attention should be paid to the combination of pedestrian routes and greening and sports and leisure facilities in the community.

5.Humanized house design The house design is fully reflected"People-oriented"The design principle is to highlight the level of space and viewing characteristics in the design of the house, and pay attention to the practicality of the residence, so as to meet the needs of the landscape to the greatest extent. The hall room is as square as possible, and the "four bright" house design is adopted.

6.The main axis landscape needs to be prominent.

7.The architectural style is trendy.

8.The layout of the ranks is high.

9.Sports and leisure are not forgotten.

10.Dense planting of flowers and trees at low prices.

Fifth, the key points of marketing planning.

1.Customer information is the basis for building customer profiles.

2.Make more friends in the industry.

3.Market research homogeneity Survey of real estate in the same area and at the same price, focusing on the analysis of characteristics and reasons for success or failure.

4.Distinguish the advantages and disadvantages of SWOT analysis.

5.The target customer needs to clearly identify the target customer and understand the needs and characteristics of the target customer.

6.Functional Positioning: Market Symbol: Product positioning highlights the needs and characteristics of the main target customer group.

7.Advertising don't forget to create a brand.

8.The advantage of buying points is clear.

9.Polite gifts are indispensable Establish a customer relationship system and pay regular return visits.

10.Cultural ecology is the most popular.

Sixth, the key points of enterprise management.

1.According to the scale of the enterprise, the development process, and the advantages and disadvantages of the senior management of the enterprise, the organizational structure and management system are reasonably set up.

2.The development strategy is well planned, including: regional development, property rights and management system, development scale, talent introduction and training.

3.The structure of talents should be reasonable, and the virtuous should be at the top, the capable at the middle, and the diligent at the bottom. The senior management of the enterprise is the key, "a soldier, a nest of heroes", the development of job descriptions, each post, talent, income to correspond.

4.The system and procedures should be implemented The system should be systematic, comprehensive, reasonable and operable, and regularly revised and improved.

5.Spiritual and material double incentives promotion, salary increases, gifts, selection of outstanding employees, general manager banquets, and commendation on the corporate culture wall or publications.

6.Concretization of corporate culture Training and learning, gatherings, rationalization suggestions, employee reception days, corporate publications, birthday celebrations, congratulatory ceremonies.

7.Target performance is often appraised and managed by objectives; Performance appraisal.

8.Standard procedures are less troublesome According to the sponsorship (authorization), co-organization (supervision), approval (decision-making) to set up standardized procedures for real estate affairs, combined with national norms to establish enterprise standards.

9.The Unstoppable Trend of Information We should promote computer automation and use all kinds of professional software.

The current real estate project management model can be divided into four types: departmental system, company system, business unit system and professional management system.

Project Manager Job Responsibilities.

1. The project manager is the company's leading person in the project, and is fully responsible for the project on behalf of the company.

The first person responsible for safety production and project quality.

2. Conscientiously implement the company's quality management system standards.

3. Comply with national and local policies and regulations, and implement the company's rules and regulations.

in the project.

On behalf of the company, we perform the relevant technology, project progress, on-site management, quality inspection, settlement and settlement in the implementation of the contract.

Payments and other work.

4. Preside over the formulation of the construction organization design and quality plan of the project, and prepare the annual, quarterly and monthly construction schedule.

Fifth, go deep into the construction site, deal with contradictions, and solve problems. Continuously improve the economic system, and correctly handle the construction period

The relationship between quality and efficiency.

Sixth, do a good job in construction site management and spiritual civilization construction, care about the lives of workers, ensure safe production, and do a good job of elimination.

Defend and protect the safety of employees' lives and property. Participate in major decision-making involving the interests of employees in accordance with the law, and maintain them.

The interests of employees, do a good job in the hardship subsidy work, and condolences to the sick, injured and disabled employees.

7. Do a good job in the basic management of the project to ensure the accurate and timely delivery of documents, materials, data and information.

and feedback, timely project settlement, liquidation.

8. Complete other tasks assigned by the company.

Real estate is a comprehensive and complex concept, from the perspective of physical phenomena, it is composed of buildings and land. Land can be divided into undeveloped land and developed land, and buildings are attached to the land and are combined with the land. Buildings refer to the products of artificial construction, including houses and structures.

As an objectively existing material form, real estate refers to real estate and real estate as a general term, including land and permanent buildings on land and the rights derived therefrom. Real estate refers to all kinds of houses built on land, including residences, factories, warehouses and commercial, service, cultural, educational, health, sports and office buildings. Real estate refers to the land and a certain amount of space above and below it, including various underground infrastructure, surface roads, etc.

Real estate is also known as immovable property in economics due to its own characteristics, namely the fixity and immovability of its location. There can be three forms of existence: land, buildings, and premises are one.

In real estate auctions, the auction objects can also have three forms of existence, namely, land (or land for the right to use the land), physical entities and their rights and interests in the state of integration of buildings and premises. With the development of individual property ownership, real estate has become a major component of business transactions.

Real estate in the legal sense is essentially a property right, which refers to the various economic interests contained in the real estate entity and the various rights formed thereby, such as ownership, use right, mortgage right, pawn right, lease right, etc.

Real estate is a booming industry, an industry that has been criticized, and an industry that is related to the rise and fall of the national economy. Project management, an emerging management industry in China, is a challenging management method. This article attempts to ** the necessity and significance of the combination of these two industries.

In order to explore the relationship between the two, let's first take a look at the characteristics of the two industries. Let's first look at the characteristics of the real estate industry.

One of the characteristics of the real estate industry comes from the characteristics of its products, the products of the real estate industry belong to real estate, and the biggest feature of real estate is that its products must belong to a special and unique location, which makes any real estate project unique. Although there is now a way of thinking that the real estate industry can also be "homogeneously copied", that is, the same real estate product can be copied in different regions and different locations. I beg to agree with this idea.

Different places inevitably bring about differences in their natural and social conditions, and it is impossible to adapt to all natural and social conditions with a cookie-cutter product. For example, the development of a real estate project in Beijing and the development of a real estate project in Guangzhou, the climate, texture conditions, human environment and other factors have a large difference, in terms of climate, Beijing houses must pay attention to thermal insulation and heating, while Guangzhou houses must pay attention to ventilation and shade. Therefore, I believe that in the real estate industry, the method of "homogeneous copying" is adopted.

At this time, the first characteristic of the real estate industry, that is, the uniqueness and uniqueness of the product. It is this characteristic that leads to another characteristic of the real estate industry, which is the mobility of people.

Due to the uniqueness of the location of the real estate industry, it is inevitable that those involved in the development of real estate products will have to go to another project to start work after completing the work of one project. The most obvious is the general contractor, who often leaves one project to start construction on another project after completing it. This mobility has given the real estate industry a diametrically opposed form to assembly line production in industries such as automobiles.

In the automobile and other industries, raw materials are flowing in the flow of raw materials, and the people involved in the production process are processed in accordance with the designed process at a fixed station. In the real estate industry, on the contrary, the production location of the product is fixed, and the people involved in the production complete the production activities at the right time and in the right place.

Another characteristic of the real estate industry is that there are many resources involved in the development of real estate projects. I won't repeat this here.

The real estate project management method has a variety of diversity, according to different classification signs, the project management method is divided into the following different forms:

1. According to the management objectives, the project management methods include schedule management methods, quality management methods, cost management methods, safety management methods, on-site management methods, etc.

2. According to the quantitative degree of management methods, project management methods include qualitative methods, quantitative methods and comprehensive management methods. The qualitative method is empirical, and the synthetic method is a combination of qualitative method and envy and quantitative method.

3. According to the professional nature of management methods, project management methods include administrative management methods, economic management methods, management technology methods and legal management methods, which are the most commonly used classification methods. Project management itself is a very complex system, it is composed of many items, sub-projects, engineering activities, as a complete project management system should be the project of the various functions, the participating units, each stage, the project activities into a complete and orderly whole.