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There are many reasons: 1. After the second Gulf War, the U.S. military retired all the Humvees;
2. High fuel consumption, poor performance and poor passing ability;
3. It is not an off-road vehicle itself, but it is actually a light truck, which was originally used to replace trucks;
4. Drive the Hummer into the forest, and no one can leave safely;
5. The market demand is not large; Not to mention the Hummer, even the off-road vehicle can't compete with the SUV;
6. Energy conservation and environmental protection is an international consensus and a world trend;
7. Hummer itself lacks practicality and ease of use, which makes it suitable for a small number of people;
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The Hummer is one of the most authentic 4x4 off-road vehicles in the world and has been leading the pack for many years. The front suspension adopts the upper and lower suspension arm type plus hydraulic shock absorber and torsion bar to match, and the rear suspension is 5-link solid shaft plus coil spring. Thanks to the CTIS (Central Tire Inflation System) system, the tire pressure can be controlled by the driver.
However, Hummer is good, but for the current market, fuel saving is the king, the production of Hummer companies in the financial crisis has been difficult to maintain profitability, so it is discontinued, just sell so few, it is difficult to survive in today's market, Land Rover, Audi, Porsche and good-looking, off-road performance is also good, but also good-looking, so Hummer is difficult to win in the competition.
When it was on the verge of bankruptcy, GM aggressively owned many well-known brands, and even did not hesitate to let Hummer stop production. You look at the American companies are selling their brands, because he can't bring more benefits to the business, for the business, profit is the first, as for the Hummer, it's just a tool for them to make money, when they don't need it, they don't produce it, it's a very simple consideration, you will understand.
The Western business idea is that when a company loses a healthy and sustainable model, even if the company's current business is still acceptable, or the company has irreplaceable resources in its hands, it will be disposed of in a timely manner to avoid future incidents and drag down the financial statements. Chinese companies often suffer in this regard in the process of going overseas.
So the oil tiger like the Hummer will be several pieces if you step on it, and who will buy it. How good it is to buy a Q7, the speed is not good, when I am running at high speed, I have seen the speed of the Hummer, it is only 120km h, it is too slow, Jetta super him to play Yes, will you buy it. Nowadays, people don't pay much attention to off-road performance, and they don't go to the grass every day.
That's why Hummer stopped production.,The landlord gives points.。。。
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Not suitable for the market. It's too oil-intensive.
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It is not environmentally friendly and saves energy;
Single model and low profitability;
The demand for vehicle marketization has been seriously reduced.
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The main reason is that Sichuan Tengzhong Heavy Industries, a potential investor of Hummer, failed to complete the acquisition of the right to acquire Hummer on time after half a year of fighting.
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In view of the power and destructive power of the IED, the Hummer can no longer provide security for soldiers, and the new mine protection vehicle and JATV have been cancelled by the military purchase order of the Hummer H1, so that the great model of the Hummer will withdraw from our field of vision, and its reliability is no longer enough to bear the future unlimited combat mode.
In 2009, Tengzhong Heavy Industries acquired Hummer from General Motors, but it failed, and Tengzhong Heavy Industries abandoned Hummer. GM Hummer will be "ended" Hummer may become history in the early morning of February 25, 2010, GM announced that due to the failure to give the Hummer brand to Chinese manufacturers, they are considering "ending" the Hummer brand.
On April 6, 2010, General Motors held a meeting of 153 Hummer dealers in the United States, and decided to officially start the process of shutting down the production line of the Hummer and no longer produce any model of the Hummer.
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Broken factory** Have the money to continue production?
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The Hummer brand is part of the General Motors Group, which in 2010 terminated the manufacturing and development of the Hummer brand due to a political crisis, and concentrated its financial resources on four key brands: Chevrolet, Cadillac, Buick, and GMC.
It is necessary to understand that the original GM vehicles had a lot of vehicle brands, and the same brands that were discontinued or sold in turn like Hummer were Jupiter, Pontiac, Subaru Automobile, Doosan, China Blackboard Brand, Osmoby, Saab, among which Subaru Automobile was more especial, GM originally occupied 20% of the shares of Subaru Automobile, and then sold it to Toyota.
There is a lot to be said about generic short stories, but now it is back to the Hummer genre.
In the case of GM's sale of Hummer, Sichuan Tengzhong Heavy Industry Machinery and Equipment Co., Ltd. had planned to inject 100 million Hummer brand, trademark logo, product name use rights, and the ownership of patent rights necessary in the production process, but in the end it was unsuccessful.
At that time, a national ministry said that because the previous BYD Group integration of Ssangyong Automobile was unsuccessful, the first department of the Chinese company to return to the fan to accept foreign companies to the audit stricter, Tengzhong such as the work experience of the company is difficult to audit; Moreover, the new national policy advocates energy conservation and consumption reduction, and the oil tiger Hummer is not in line with the current policy. Finally, according to the mutual prevarication between the ministries and commissions, the application for Tengzhong Heavy Industry's ** state doukuan was euphemistically denied.
As for the reason why Hummer has stopped working, it also has new cars is because Hummer, a subsidiary of the General Motors Group, must clear the goods before shutting down, and after all, leasing a warehouse to store new cars, and also maintaining this new car is a very expensive thing.
It is worth mentioning that in 2020, General Motors announced a short **, hinting that Hummer will return in the form of pure electric vehicles, and also invited British job athlete James LeBron James brand endorsement. Later, GM revealed the main parameters of the pure electric Hummer - 1000 horsepower, 15000N·m torque, 0-100 only 3 seconds, very arrogant characteristics.
However, the revival of the Hummer is not so easy, although today's GM said that according to the three major brands in our country to make some money, but can not support the big plan, Hummer car friends love to see the pure electric Hummer words, but also need to wait for a long time.
Millions of car purchase subsidies.
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Yes, the Hummer was discontinued nine years ago.
As early as 2010, General Motors held a meeting of 153 Hummer dealers in the United States, and after the meeting, it was decided to officially start the process of closing the Hummer production line and no longer produce Hummer.
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