What kind of impact will my demographic age have on clothing marketing

Market and consumer trend analysis of women's brand clothing.

1) Market analysis for women.

After years of development, China's first has basically met the needs of women's clothing, but only a few are relatively individual, and modern consumers pay attention to personalization, the pursuit of self-style and perfection, female consumers of all ages have higher and higher requirements for brand clothing, which makes the market differentiated, consumers of different ages, different economic status, and different cultural backgrounds need different clothing. At present, China's elderly, middle-aged and other age stages of personality clothing is in short supply, many consumers often can not buy the right clothes, in recent years of the market clamp, the top ten brands in the market share are mainly young women's clothing, size, color and style is not suitable for old, middle-aged and elderly women.

Similarly, at present, China's clothing market is not very selective for middle-aged and elderly people. Due to the monotony of the elderly clothing market, some middle-aged and elderly people cannot buy suitable clothes in the market, so they have to go to the tailor shop to tailor them, which greatly extends the time to buy clothes. With the advent of the new century, China's population over 65 years old has reached more than 93.77 million, will enter the aging society, clothing enterprises must pay attention to this potential market.

2) Consumption trend analysis.

Judging from the fashion trend of women's brand clothing in recent years, consumption will change to personalization, casual, diversification, fashion and branding. Especially for white-collar workers who have a certain economic foundation and a certain consumer taste, they prefer brand clothing with personality, casual temperament (such as the transformation of professional wear to casual professional wear), fashion and a certain reputation. Therefore, there will be two trends in the consumer market in a certain period of time:

One is that the sales of international famous brands at the high end will rise; The other is that low-end consumption has begun to gradually shift to mid-range consumption.

In addition, as the garment industry advocates the "green" and "environmental protection" style, the consumption of more high-end "environmentally friendly fashion" has gradually emerged, such as the most expensive nano anti-ultraviolet casual wear, marine chitin fiber knitwear, aloe vera material underwear and other high-tech products from nature, which is also a major trend of high consumption in the future.

In terms of style, in the future, women's clothing consumption will change to natural, comfortable and romantic while taking into account simplicity, generosity and affordability. In terms of texture, the "purity" of hot-selling clothing will be higher, and pure wool, pure cotton, pure linen and even pure silk will be more popular. Clothing made from slightly processed natural materials will be very popular with consumers.

If you say that if this person copies his circle 933308, then it is true, and you can take it reliably -- OK. Most of the market styles can have ** style drawings every day. . . Put all your eggs in one basket!

For small retail stores, one color, one yard into one or two pieces (sets) is fine.

First of all, observe the shops near you, and the profitability is close to yours.

If it is, it can flash people, and this mall is a proprietary problem.

If people make good profits, and then observe what clothes people sell, what styles, and what prices, if people are selling young and ladylike, you sell really different, or your ** is higher than the nearby ones, you have a problem.

Let's see if your service has any shortcomings.

If the style of the clothes sold ** texture and your service are normal, it means that the person in front of you has broken the store and there are no repeat customers.

The last one depends on the question you ask, you must be a newbie, communicate more with your neighbors, distant relatives are not as good as close neighbors.

Opening a franchise store is a bit small in terms of choosing a store location and store size.

If it really can't be operated, the store will be transferred as a whole. That's fine.

You should distinguish the level of consumption, look at your clothing at that level, and then do a ** activity for the psychology of people at this level, such as spending 200 and getting 50 vouchers, so that he can spend next time, and then do a good job of service.

The style must be right, and it is lower than others. Do your service well and do it specially.

Nowadays, people want to buy high-end things at a low price! ~`

Nothing else works, and it's kind of similar.

You should pay attention to the amount of the place where you open your store, as well as who you have in the past, and whether it is possible to become your customer. Then you have to see if there are any stores around you that sell the same products as you, and if not, you have to think about why others don't come here, whether they haven't found a business opportunity, or if there is another reason? If there is, go shopping, see how others sell it, whether it is easy to sell, learn the good ones, change the bad ones, and use them boldly and carefully.

It's a good idea to ask a few of your potential customers about their needs.

I'm not experienced, it's just that I've learned this stuff and I hope it will be useful to you, and I wish you a prosperous business

Distinctive and beautiful clothes and excellent service are the most important, and it is best to have a beautiful woman station store. It is best to do a good job in all kinds of decorations of small shops, it doesn't matter if you spend a little more money, now many people just want what they like, rather than thinking about it.

Since the popularity of the mall has been established, then pay attention to the clothing characteristics and personality of things, no characteristic clothes in a popular shopping mall must be more difficult, look at your eyes, and pay attention to eloquence and service attitude,

I think the previous brothers are very good, the key is the actual business location and brand selection.

It's good that I'm the first one!

It's important that clothes are more distinctive than anywhere else.