How to convince customers to recognize your brand, 5 of spectacle lenses

Selling a product is actually selling yourself, and once the promoter establishes a relationship of trust with the consumer, the increase in the turnover rate of the product is natural. Again, when it comes to promoting a lens brand, I think the most effective way to do this is to quote feedback from successful wearers, and even better with influencers. In addition, in the process of re-communication, the brand effect and corresponding functions of this lens are subtly introduced, that is, the brand information is organized in the process of communication, so that consumers can have a preliminary understanding of the brand before the real recommendation.

You're selling Essilor, and the brand itself is already famous, so what's not to recognize?

**, as long as it is not too expensive or too cheap, there should be no situation where customers do not recognize.

Like our lens manufacturer, we have been doing our own brand for many years, but how many end consumers know about us?

Take your time!!

This one is a bit difficult.

Generally, customers can only inspect what can be seen with the naked eye, and the actual thing cannot be detected, and they are not professionals.

You can only see whether the reputation of the store is good, in addition, the after-sales guarantee is not full of shelves, generally have the brand of steel seal, this is easy to judge, there is nothing counterfeit in the domestic frame, the lens is more troublesome, to the quality supervision bureau to test hundreds of times, can only look at the store credit.

The glasses are generally not tired when wearing them, this is the final judgment result, and the purpose of wearing glasses is also this. Therefore, if the glasses are comfortable to wear and look clear, then we have achieved the purpose of glasses.

This is very simple, let him tell you how to identify the authenticity before the glasses, almost every lens has an anti-counterfeiting mark and its own authenticity identification method, after the glasses are so sure that it is ok......

First of all, put ugly words with him first, if you pretend to ask him to go to the industrial and commercial bureau, he will generally not dare to deceive you.

Hehe, generally he doesn't dare.

Only the local quality supervision bureau can really identify it.

A good doctor, an experienced optician can only give you a reference opinion, not as evidence.

This is related to the reputation of the store, if it is high-end, there are manufacturers' own anti-counterfeiting. The rest depends on their credibility.

Go to the Quality and Technical Supervision Bureau for a test, it should be possible.

False one penalty.

10. False one penalty and other means, customers can go to the test, if there is a problem with the product, they can claim compensation.

Myopia spectacle lens brand recommendation:Essilor, Zeiss, Tag Heuer, Conant, Mingyue.

1. Essilor according to the back pathProduct recommendation: Essilor Jingshi A3 ultra-thin myopia resin lens two-piece.

Refractive index: thinner).

Specular spherical: aspherical.

Function: UV protection.

Second, Zeiss Zeiss

Product recommendation: Zeiss (ZEISS) new Qingrui spectacle lens resin far and near vision glasses in one piece of refractive index: thinner).

Specular spherical: aspherical.

Lens coating: Hardcoat.

3. TAG Heuer Hoya

Product recommendation: HOYA Glasses Super Hair Water Film (HP) Myopia Resin Optical Spectacle Lens 1pc.

Refractive index: thin).

Specular spherical: aspherical.

Function: UV protection.

Fourth, Conant

Product recommendation: Conant lenses for myopia.

Specular spherical: aspherical.

Lens film: Green film.

Fifth, Mingyue glasses

Product recommendation: Bright Moon Lenses*** Aspherical Myopia Anti-blue Light Lenses Two refractive indexes: thin).

Specular spherical: aspherical.

Function: anti-blue light, anti-radiation.

Don't look at the computer when you have nothing to do.

Monitors such as televisions.

Read a book in direct sunlight.

Don't make a car. Reading books and playing with mobile phones while eating, etc.

Do eye exercises regularly ......

You are pseudomyopia, the main protection will be able to get better on your own

It's usually pseudomyopia, and I also had this situation when I was in junior high school. After my dad found out, he bought me eye drops, drops before going to bed, and pay attention to eye hygiene, not to overuse eyes, pay attention to rest, and eat more carrots, which are all helpful.

If you have myopia, you can't restore your original vision unless you go for an excimer laser, and you can only delay the deepening of your eyes by taking care of your eyes. To effectively maintain your eyes, you can refer to the following two points:

1) Among the key points of vision care, the main thing is to "don't look at it for a long time" - watching TV, playing on the computer, etc., because there is radiation, so the time should not be too long. In addition, overuse of the eyes can cause eye fatigue and cause the refractive power of myopia patients to deepen. You can usually do more eye movements, such as:

Rotate up and down, looking left and right, to relax the eye muscles. Warm compresses are also effective and quickly eliminate eye fatigue. You can also rub the palms of both hands until hot, and then apply it to the eye area to promote blood circulation in the eye area.

2) In terms of diet, food supplements can be appropriately carried out: meat of pigs, cattle, sheep, chickens and other animals; sea cucumbers, yellow croaker, eels and other fish; pig liver, chicken liver and other animal livers; Others such as longan, lychee, carrot, celery, yam, sesame, wolfberry, chrysanthemum, cassia and so on. And eat less spicy foods such as onions, garlic, leeks, pepper, wine, and chili peppers.

As for surgery, LASIK is currently the mainstream surgery for refractive problems in China. It has relatively strict indications and contraindications, and surgery is generally not considered under 18 years old, and some doctors extend the scale to 20 years old.

LASIK is favored by doctors because of its light response after surgery, fast vision recovery (you can use your eyes immediately after surgery and return to normal vision after a few hours), and stable results, fast and convenient (you can move normally on the same day after surgery, without affecting your life and work).

However, as long as it is an operation, no matter how big or small, there is a certain risk, and theoretically the infection caused by improper treatment can seriously affect vision, but we have never seen a similar example in our hospital so far. In addition, irregular astigmatism and night glare may be common after surgery. Generally, those who are at least 18 years old, have myopia within 1500 degrees, farsightedness within 600 degrees, astigmatism within 600 degrees, and have stable myopia in the past two years, and have no eye lesions at this stage can consider surgery. ~

The top brand of myopia lenses is Essilor, both the quality of the lenses and the wear resistance of the coated lens layer are relatively good, and the coating layer of Essilor is currently almost impossible for any company to copy.

Essilor, what I use, it's custom-made lenses, tailor-made. There is a student version that is very in line with your request.,It's just that you want that du-how multi-functional and ***,If you don't have a high price,I think you will also doubt her quality.,Essilor's cheapest is almost 500.,But it's really good.,My two payments are its dao.,And there's ** and delay the exacerbation of myopia.。

It is best to go to the ophthalmology department of a regular public hospital to see a clear diagnosis, and do a dilated eye refraction examination, a general version of glasses for myopia correction.

There are glass lenses, plastic lenses, crystal lenses, and PC lenses. Plastic lenses are currently the most commonly used and are also acceptable. PC lenses are relatively better, but ** are relatively high. Wear appropriate glasses to correct your vision.

Bausch & Lomb's ***, ** is also moderate.

The good brands of myopia glasses are: Essilor, Baodao, Wu Liangcai, Daming, Dr., Weikang, Johnson & Johnson, Haichang, Bausch & Lomb, Lean, etc., these glasses brands are more recognized by consumers in the current market.

If you have myopia glasses, you must go to a professional institution to match, now many good brand stores, such as Baodao, Daming, Meitong, Haichang, Xueliang, generally there are many good brands in the counter for choice, of course, according to the optometry of your eyes to decide how to match, you must not be careless, eyes are very important.

The brands of myopia glasses are: Carl Zeiss, Luo Zhi Dunside, Essilor, Bausch & Lomb, and Beijing Daming.

Edition glasses. Carl Zeiss is a specialist in lenses in Germany and one of the world's leading manufacturers of ** and film lenses. Card.

The history of Zeiss lenses dates from 1890 to ZEISS, headquartered in Oberkochen, Germany, is a global and international company with a leading position in the field of optics and optoelectronics.

Founded in 1886 and headquartered in Munich, Germany, Rodenstead has a long history and enjoys a leading position in the world of optometry, and is also one of the most famous optical companies in Germany.

Founded in 1849, Essilor is one of the world's largest optometry companies, mainly producing and selling high-quality ophthalmic optical plastic lenses. Essilor is an optical group formed in 1972 by the merger of two French optical companies, ESL and Sillor, and the history of ESL and Silor can be traced back 150 years.

1. Dr. glasses.

I believe that this brand is often seen, at present, this is the largest number of stores in the brand, relatively worthy of everyone's trust, because it has outlets in more than 30 cities across the country, so there is no need to worry about after-sales problems, in terms of professionalism is also good, the most important thing is that their service attitude is very good.

2. Big bright glasses.

This brand was founded in 1986, founded in Zhejiang Province, in addition to the quality and technology of excellence, their focus on design, for different eye types have different glasses can be recommended, with the development of the current era, is very popular with some people who pursue beauty.

3. Wu Liangcai glasses.

This brand sounds like a relatively time-honored brand, but its influence is very far-reaching, and it has spanned 70 cities and has its own stores in more than 100 cities.

Founded in 1719, they have always paid special attention to their own pursuit of technology, so the experience of glasses in their home is quite good, and they can have the most professional advice. We have been constantly improving the quality of our products, and we are very trustworthy.

The premise of not being fooled is that you need to have a certain understanding of the brand price of the selected spectacle lens, and pay attention to it when bargaining: find out the shortcomings of the product, make a little profit when bargaining, shop around before buying, and compare the low ** of other merchants, which is detailed as follows:

1. Find out the shortcomings of the product:

Any product can not be perfect, when the merchant sells, always pick the good aspects to say, and the customer points out the shortcomings of the product, which can make the ** down a lot.

2. Make a little profit when bargaining:

You can quote a very low price first, and then add a little money to the merchant, so that the merchant feels that in the process of bargaining, the other party seems to be able to make a little more money and take a little advantage, so that the merchant may be more willing to sell.

3. Shop around before buying:

When buying something, don't be in a hurry to bargain with the shopkeeper, when the shopkeeper quotes **, the customer just needs to say, look at other stores, or express that the ** of the thing exceeds expectations, and then go. After carefully inquiring about the ** of the surrounding shops, I returned to bargain.

4. Compared with the low ** of other merchants

It can be said: "I just looked at the spectacle lenses of other houses, and it was only how much." "Quote the low price to the merchant, and the merchant may have decided to buy it after many inquiries, which will be cheaper.

Notes:

1. If the prescription is relatively high, you can choose a smaller frame to reduce the weight of the glasses. You can also choose glasses with nose pads, which can reduce the weight on the bridge of the nose.

2. If the lenses are dirty, do not wipe them with clothes or hard paper. After the lens is blurred by water vapor, wipe it with a soft paper towel, preferably with a cloth that is specially used to wipe the glasses.

Choosing spectacle lenses: preparing optometry sheets, picking lenses, and prescribing. Bargaining skills: domestic lenses are discounted by 5% according to the price of the book, and imported Zeiss is discounted by 7% according to the book, which is more reasonable.

1. Choosing a professional optical store is the first step, the local reputable old store, don't go to the street shop, their product quality is not necessarily good even if it is flickering.

2. You have to know the refractive situation, combined with age, it is the first time to match glasses, do not consider progressive multifocal lenses, optometrists do not use a comprehensive refractor for optometry, do not conduct a very professional examination, and do not choose myopia prevention and control glasses for teenagers.

In terms of lenses, if the power is not high, within 400 degrees, and can be selected, I personally recommend that there are also brands that are lenses, this refractive index is not low, you can choose, the comprehensive cost performance is very high, light and comfortable, slightly more expensive. It is recommended that you can choose below 600 degrees. If you want to be light and thin above 600 degrees, then, ** will also rise in a straight line.

Domestic brand: about 200,:300,:

Around 400, 500 or more. International brands are generally around 700-900, and basically more than 1000 here, the higher the refractive index, the thinner the lens.

**Also the higher.

Anti-blue light lens is a relatively popular product recently, for users who use a large number of computers and iPads for a long time, it is worth choosing, **The basic model is also about 400. The basic is the refractive index.