English Literature on Advertising 25

Reference 1] English TV Ads Collection[M].nanchang: hong xing electric sound press,1998.

2] hu zhuanglin,linguistics. a course book[m].beijing: beijing university press,2001.

3] wang shouyuan. essentials of english stylistics[m].jinan:

shandong university press,2000.

4] Yang Zhisong. A word that touches you and me [m].Kunming: Yunnan University Press, 1993

5] Xiao Ying. **Linguistic Characteristics, Rhetorical Devices, and Implications for English Translation of English Advertisements[J].Journal of Jilin Provincial University, 2010(5).

6] Bian Ruichen. Rhyming rhetoric in advertising English and its translation countermeasures[J].Journal of Shanxi University of Finance and Economics, 2006(2).

Summary. Self-management of the UK advertising industry abroad.

The biggest role in advertising management is the advertising industry self-management system.

The Federation of British Advertisers represents advertisers, the Association of Advertisers represents advertising companies, the Association of Independent Television Companies represents the television industry, and the Association of Newspaper Publishers and the Association of Journal Publishers represent the print media. There are also more than 20 groups such as the Outdoor Advertising Association and the Mail Order Association. These groups are responsible for managing advertisements in non-broadcast media and conducting prior scrutiny of advertisements for various types of goods.

Radio and television advertisements are mainly managed and reviewed by the "Independent Broadcasting Authority". There are two reviews, the first is the script review, which mainly reviews the content and language of the advertisement. The second time is to review after the production is completed to see if there is any discrepancy with the content of the first time.

How to study advertising translation in the UK abroad.

Self-management of the UK advertising industry abroad. The biggest role in advertising management is the advertising industry self-management system. The Federation of British Advertisers represents advertisers, the Association of Advertisers represents advertising companies, the Association of Independent Television Companies represents the television industry, and the Association of Newspaper Publishers and the Association of Journal Publishers represent the print media.

In addition, there are more than 20 Zen groups such as the Outdoor Advertising Association and the Mail Order Association. These groups are responsible for managing advertisements in non-broadcast media and conducting prior scrutiny of advertisements for various types of goods. Radio and television advertisements are mainly managed and reviewed by the "Independent Broadcasting Authority".

There are two reviews, the first is the script review, which mainly reviews the content and language of the advertisement. The second time is to review after the production is completed to see if there is any discrepancy with the content of the first time.

Thank you for your hard work, I hope I can help you, thank you <>

1.Erin. Cognitive pragmatics of English-Chinese puns[D].Ph.D., Shanghai Foreign Chinese University**. 2007

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9. tanaka , keiko. the pun in advertising : a pragmatic approach[j ] lingua , 1992

10. tanaka, k. advertising language:

a pragmatic approach to advertisements in britain and japan [m]. london and new york: routledge, 1994

The book is divided into seven chapters. The first chapter is an overview, mainly introducing the origin, history, function and implementation medium of advertising EnglishThe second chapter focuses on the stylistic, rhetorical, and tone styles of advertising English, and further analyzes the specific grammatical features of advertising English and its relationship with psychology and translationChapter 3 briefly describes the general structure and main components of English for advertising;Chapter 4 classifies and demonstrates advertising English, and comments and analyzes different advertising designs and copywritingChapter 5 describes the booming online English advertising and introduces the conceptual skills and principles of writing online English advertisingChapters 6 and 7 respectively compare and analyze the pros and cons of English advertising and recommend excellent works for readers to enjoy and learn.

Cross-cultural and cross-linguistic factors in English advertising translation[J].Journal of Shenyang Normal University, Vol. 17, No. 5, October 2005 [2] Wang Lili: The use of language beauty strategy in English advertising slogans[J].

Journal of Liaocheng University (Yu Chongmin, Department of Social Sciences.