SEO Diagnostic Overall Search Index

For different sites, different problems should have different solutions, the following is a list of ideas for writing a complete SEO diagnosis plan:

1. Ease of use diagnosis.

1) Optimization for users.

1. Registration: The simpler the membership registration, the better.

2. Transaction process: simple operation, easy to use, convenient transaction.

2. Optimization of structure and page.

2. Pages: The first few levels of pages are best static pages, and if they are dynamic, it is best to transform them into static pages by technical means.

6. Use ** map: Maps can be in HTML or XML format. It should be noted that the map should also highlight the key points, and try to give the main content and links, rather than all the details.

1. Domain name and server diagnosis.

1. Domain name: whether the domain name is fair use:

Each designator should be no more than 63 characters.

No characters other than hyphens (-) can be used in the designation.

The lowest-ranked domain name is written on the far left, while the domain name with the best rank is written on the far right.

A full domain name consisting of multiple designators cannot exceed 255 characters.

Whether the domain name is suitable for the convenience of customers to write and remember.

2. Server:

1) Whether the server location is reasonable:

First of all, we must look at the location of the server, for example, the company is facing domestic customers, then the server should be placed in China, not overseas, because the different regions where the server is located will affect our ** ranking, the same keyword is placed on the domestic server and the overseas server, they will have different ranking effects. Domestic server keywords rank high and in a short time. So, the region where the server is located is very critical.

2) Whether the server is stable.

In order to get a good ranking, the server must first be stable. The unstable and downtime of the server will adversely affect the ranking, and the keywords that are finally optimized will lead to a decrease in the ranking due to the instability of the server. The stability of the server affects the ranking of keywords to a certain extent.

3) Whether the IP of the server has been penalized.

If the server IP address has been punished by the search engine, even if you do a good job, you will be implicated, so when we rent a server, the IP address of the server has not been punished.

3. Diagnosis of title and description.

**W3C compliant.

Whether the js program is nested externally.

Whether or not it was carried out accordingly.

**Whether the structure directory has more than 3 layers.

5. Diagnosis of architecture and web page structure.

Proper schema folder and file naming.

Rule check.

Whether the main content of the page uses meta tags.

Whether it is greater than the accessibility function adopts the div+css layout.

6. Whether the link is reasonable.

Whether the layout of the links is reasonable.

**Whether the path of the link is correct.

7. Diagnosis of ** function.

Is there a news feature.

Is there a company introduction?

Whether there is a product classification or product introduction.

8. Other essential diagnoses.

Whether there is a helpful function.

Whether there are documents or not.

Is there a bottom navigation.

Is there a 404 error page.

Whether there are 301 redirects.

Is there a Q&A feature?

Two methods:2. Use the webmaster tool to view the specific operation:

2. Use webmaster tools to view.

chinaz

Remarks:

How to check and open the webmaster tool.

Enter a domain name. Click on SEO Comprehensive Query 2.

Both chinaz and aizhan are OK, just enter the domain name of **.

It's very convenient to look up the next word chasing or super housekeeper or something.