What is PR? Please let me know if you know, thank you. 15

1.Origin of the term "PR":

In 1807, Merriam-Webster's New Ninth Edition College Dictionary was abbreviated as "PR".

In 1903 it became a specialized profession.

In 1923, it became a discipline, often translated as "public relations", with multiple meanings and multiple meanings.

2.Meaning A, State B, Activity C, Occupation D, Discipline E, Consciousness, Ideas and Thoughts.

3.Misconceptions about PR (p16).

Feminine: beauty + sociable gift-giving.

Vulgarization: pull the relationship, go through the back door - bribery.

Marketing: marketing, merchandising.

Commodity awareness. The art of forbearance.

Throw a sprat to catch a mackerel.

Second, the connotation of public relations:

1) The art of shaping the image of the organization, pay attention to innovation and ingenuity.

2) Management science, focusing on people's hearts.

3) The management philosophy of seeking unity from within and development from outside.

4) Intangible assets, a means of "soft competition".

3. Definition of public relations.

a) Mexican definition: "PR is an art and a social science. "Analyze trends, ** consequences, provide advice, implement the plan.

2) Definition of this book:

1.Primitive attributes.

Public relations is a kind of social relationship between a social organization and the part of the public that constitutes its living environment and affects its survival and development.

2.Comprehensive functional definition.

Public relations is the science and art of social organizations to influence the public in order to survive and develop, through communication and communication, shape the image, balance interests, coordinate relationships, optimize the social and psychological environment, and influence the public.

1) PR consists of three elements: p17

Communication: Social organizations ——— the public.

Communicating Subject, Intermediary Object.

Core work: shape the image of the organization and coordinate interests.

Purpose: Organizational survival and development.

Scope: Organizational Survival Psychological Environment.

1.Definition of extended attributes (omitted).

Refers to public relations activities.

Public Relations Careers Public Relations.

PR awareness (concept).

Definition of the PR profession by the Ministry of Labor and Social Security:

Personnel who specialize in the investigation, consultation, planning and implementation of public information dissemination, relationship coordination and image affairs of the organization.

Fourth, the basic characteristics of public relations:

1) Targeting the public.

2) For the purpose of reputation.

3) Based on the principle of reciprocity.

4) Take the long-term approach.

5) Honesty as the creed.

6) Use communication as a means.

Public relations is composed of three elements: social organization, public, and communication.

The upstairs is really comprehensive, admire.

Public relations is public relations, and to a deeper extent, public relations management, that is, enterprises establish and maintain the public image of enterprises through the operation of a series of activities, convey corporate culture, establish a bridge of communication between enterprises and society, and influence public psychology in a purposeful and planned manner, so that enterprises are in a good social environment.

Public relations is a marginal discipline, which involves many fields such as interpersonal relations, public communication, communication management, organizational behavior, marketing, etc., and has its own unique knowledge system, therefore, public relations consultants need to master a lot of knowledge, including political science, sociology, communication, psychology, management and other theoretical principles, but also including RACE work method, project management, process management, MI evaluation methods and other technical methods, as well as media relations, public relations investigation and other professional skills.

Broadly speaking, the objects of public relations should include: customers, employees, communities, shareholders, financial circles, businessmen, competitors, press and publishing circles, the public, organs, industry associations, etc., the company's public relations is to promote the enterprise with the concept of marketing, so that the corporate brand lasts for a long time. In this sense, public relations work must not be a short-term behavior, all corporate behaviors expressed through public relations work must have their continuity, whether they are deliberately packaged or not, once transmitted to the public level, they must be followed for a long time.

Therefore, PR work must be considered in the context of the company's strategy, and its work content must represent the long-term interests of the company.

A successful publicist must be patient and alert, with strong presentation skills and good writing skills. Especially now, the penetration scope of public relations work has increased, and public relations personnel should be more generalists——— this month may still be fighting for a certain project for the company to carry out public relations activities, and next month may be to operate the promotion of laundry detergent products.

Summary. Public relations can be divided into communicative, publicity, social, service-oriented and other categories according to their responsibilities, and different types of public relations work responsibilities are also different. Publicity public relations refers to the internal communication of the organization, through various communication media, the image of the company is disseminated to more people, increase the visibility of the organization, and enhance the brand audience; Social public relations refers to shaping and optimizing the image of the organization in the public through various activities, so as to expand the influence of the organization on the society; Service-oriented public relations refers to providing high-quality and humanized services to the public, so as to gain the appreciation and praise of the organization from all walks of life, and further portray the positive image of the company.

Hello dear! Public relations refers to the personnel engaged in public relations, the main responsibility is to shape, disseminate, and promote the image of the organization, balance the interests of the organization, optimize the psychological construction of the organization's personnel, etc., which covers advertising personnel, negotiators, image spokespersons and other professions, the ultimate goal is to promote the long-term development of the organization, and lay the cornerstone for the development of the organization.

Public relations can be divided into communicative, publicity, social, service-oriented and other categories according to their responsibilities, and different types of public relations work responsibilities are also different. Publicity public relations refers to the internal communication of the organization, through various communication media, the image of the company is disseminated to more people, increase the visibility of the organization, and enhance the brand audience; Social public relations refers to shaping and optimizing the empty image of the organization in the public through various activities, so as to expand the influence of the organization on the society; Service chain contact blind public relations refers to providing high-quality, humanized services for the public, so as to obtain the appreciation and praise of the organization from all walks of life, and further portray the positive image of the company.