What are the specific cases of integrated communication of public relations? Can you give something

Public relations communication is organized through mass media such as newspapers, radio, and television.

The process of communicating information about all aspects of the organization to the public, both internally and externally, through the means of interpersonal communication. This definition of hand height includes at least three aspects:

The main body of public relations communication is the organization, not the specialized information dissemination agency.

The object of public relations communication consists of two parts, one is the internal public of the organization, and the other is the external public of the organization. Public relations communication uses mass media as the main means and interpersonal communication as the auxiliary means.

1. Language medium.

The so-called language media here refers to face-to-face language conversation and oral communication in interpersonal communication or group communication, and broadcast language in news media.

2. Print media.

Print media refers to a means of communication in which the printed word conveys information and opinions to the public. It includes books, newspapers, magazines, in-house publications, newsletters and other promotional materials.

3. Film and television media.

4. Network media.

In 1945, Renault went to Argentina.

Talking about business, I stumbled upon a novelty product that has not yet been produced in the United States - ballpoint pens.

A powerful Dooley pen company in the United States has planned to produce such pens. Renault clearly realized that once this thing was put on the market, it would definitely be a popular commodity.

He then decided that he wanted to make his own ballpoint pen. He bought a few ballpoint pens to take back to the United States, and as soon as he arrived in Chicago, he asked an engineer to design a new ballpoint pen that was different from the original ballpoint pen. He knew that although the Dooley Pen Company was strong, it had a cumbersome organization, and it would take a long time for a new product to be launched.

If you want to compete with Dooley, you must seize the opportunity to occupy the market before the other party releases a product. So he took a sample pen to New York's Kimbell department store and its old rival Macy's department store to sell it, and received two large orders. This is where Renault's ingenuity lies, because the more competitive the two department stores are, whoever wins or loses, will greatly expand the visibility of their products.

He quickly invested $10,000 to build the factory. While Dooley's pen-making plan was still being approved by its various agencies, the Renault pen was already on the market. On the day of the sale of the pen, the customer reaction shocked the entire sales community, and the company was forced to call in dozens of police officers to maintain order.

A Renault pen, which costs only dollars, sells for as many dollars.

However, Renault is still worried that people do not know that the Renault pen has been introduced, and that there are not enough people to expand its influence. So he came up with a plan and accused the court of Duley's illegal attempt to prevent him from producing and selling ballpoint pens, and demanded that the other party pay 1 million in compensation. Dooley & Co. soon filed a counter-accusation.

The news was reported in many newspapers, and although the case was closed, Renault served its propaganda purpose. In less than half a year, Renault made a net profit of more than $1.5 million. By 1946, there were more than 100 ballpoint pen manufacturers, and the pen had fallen, and Renault planned to use airplanes to fly around the world to expand the influence of the product.

So he bought a retired military aircraft, named it "Renault Shell", and at the same time introduced a ballpoint pen with a shell number. He hired two pilots and acted as his own navigator. The plane took off from New York and traveled across Europe, Asia and the Pacific Ocean, circumnavigating the globe in 78 hours and 55 minutes, breaking the world record for round-the-world flights at the time.

Renault was greeted with pomp and circumstance on his return to New York. All the newspapers in New York reported on it, and although the flight cost nearly $200,000, the sales of the Renault pen doubled.

McDonald's is the most successful fast-food chain in the world today, with a new restaurant now opening somewhere on the planet on average every 13 hours. The first McDonald's store in Beijing opened on April 23, 1992, and the standard of McDonald's raw materials is extremely high, such as: bagels, uneven cuts, and milk awards with a temperature of more than 4°; A slice of beef goes through more than 40 quality checks; Lettuce is discarded after 1 minute from the refrigerator to the ingredient table; The fried fries are thrown away before they are sold for 7 minutes.

And McDonald's attaches great importance to the hygiene of the restaurant, the glass windows, dining tables, and dining chairs are very clean, and the waiters smile when they see customers, making customers feel very friendly.

Question:1Why is McDonald's strict about raw materials?

2.Why is McDonald's so popular with customers?

3.Analyze the success of McDonald's, and talk about how to deal with customer relations with public relations knowledge.

1.In order to ensure that the quality of the product does not cause problems due to raw materials, we basically eliminate and prevent the occurrence of problems.

2. The environment of McDonald's is very good. McDonald's has developed a market that is not only young and middle-aged, but also includes many people of other ages. McDonald's pays great attention to hygiene, McDonald's is a fast food industry, whether adults or children, workers or students, everyone needs and wants to eat fast food.

So popular.

3. McDonald's has established its own corporate image. Establish a good company with good rules and regulations among the public, and pay attention to environmental sanitation in its own aspects. In terms of relationship with consumers, we provide a beautiful environment, good waiters, and prompt service.

Think from the customer's side. Everything is for the sake of the customer. McDonald's public relations has achieved the effect of winning hearts and minds.

Public relations, the most important thing is relationship. McDonald's is a fast food restaurant, and the most important thing is to ask consumers and friends to come and deal with customer relationships, 1) to improve themselves. Hygiene must be paid attention to, and the raw materials must be very strict.

2) We should manage our business in a way that is in mind for our customers, and 3) We should train our waiters to be friendly, kind, and cute.

in order to handle the customer relationship well.

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