Ideas for coffee shops to do activities How to promote coffee shops to attract people

1.You can buy coffee at a discount for the first 1 hour, half price or something.

3.Coffee**.

4.Buy coffee and give gifts.

There are many more, go and see how the store does the activity.

In the selection of publicity methods, we should adhere to the concise, feasible, economical and effective policy, taking into account the actual situation and specific needs of the coffee shop, do not be blind, the main publicity methods can be considered as follows:

1. Event Marketing:

Student parties, reading events. Contacting the student unions of several important colleges and universities in the store area to hold some salon parties and reading activities is still conducive to improving the taste and attracting students and young people to consume.

When the time is ripe, you can also hold an essay contest with the theme of "Coffee and Life".

2. Advertising:

For residents in high-end residential areas, they can distribute exquisite advertisements and small gifts to car owners in the parking lots of nearby shopping venues, and the single page can also be made into coupons.

3. Service Marketing:

Establish a membership card system. The member's name is printed on the card. The preferential rate of the membership card is not high, such as discount.

On the one hand, this can give the consumer a sense of respect, and on the other hand, it is also convenient for the waiter to address the consumer. Especially if the consumer is with someone else and the waiter can call him or her in public, they will feel respected.

Personalized service. Put some promotional materials on the table, the content is about the knowledge of coffee, stories, etc., on the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

In terms of the content of publicity, in addition to closely focusing on business characteristics, varieties, prices, grades, etc., the objects of propaganda must be accurately positioned and not too broad, because the things that consumers at different levels or groups are interested in are completely different. If you want to appeal to everyone, you will inevitably try to express all the things that consumers may be interested in in one by one, and the end result will be that no one can figure out what your space is trying to say. It seems that any kind of guest can be received, but what kind of guest will feel that you are not specially positioned for him, but cannot arouse his interest.

I won't talk about the specific case of marketing, but from a design point of view, the promotion of a café is inseparable from visual impact. If the interior design has been completed, the external promotion of a new store can be considered in the form of online posters, because consumption is now more online to offline. For example, on Dianping, Ele.me, etc., first upload your own banner map, environment, dishes, etc., to attract the first wave of passenger flow.

The banner diagram is made with diagram software for beautification. Easy-to-use tools like the Meitu App, VSCO, and Arkie are not very difficult to create.

The coffee shop is actually a public leisure and communication space, you can sit in the store and spend a leisurely afternoon with friends, or you can quietly drink coffee, read a book, or even work.

The main purpose of the coffee shop is to make the guests like to stay and feel relaxed, so I think the atmosphere of the coffee shop is very important, which is very important from the decoration design of the coffee shop, lighting, **, and the overall tonality. So you might as well consider a positioning of the coffee shop itself.

Since it's called a coffee shop, coffee is also an important factor. After all, many people still come to the name of coffee, and now many stores are a bit upside down, the store design is overly stylized, and the products sold are difficult to drink.

Attract potential customers to the store experience.

On the day of the opening, the owner of the coffee shop put up a sign in front of the store with a business ** on it. And it is indicated that as long as you scan the code with WeChat to enter the store's applet, you can receive a 9 yuan 9 business ** coupon, with which you can choose any drink and dish in the store. And the business ** coupon needs to be shared with three friends to be activated.

Because of the affordability, customers are happy to share good things. Through offline preferential attraction and online communication, as soon as the coffee shop was launched, a large number of target customers were introduced to the store.

Guide customers to the store to spend again.

The second step to attract customers is to understand their needs and improve their service system to retain customers. Considering that many customers have a demand for takeout, the coffee shop owner provides a takeout service in the mini program. Customers can pay attention to the store applet, and then they can complete the order-order-payment operation in it, and there is a free food delivery service within five kilometers.

To retain customers, stores need to have their own charm. Each customer registers as a member for free in the Mini Program, and can earn membership points, and the points can also be converted into cash at half. The more customers spend in the store, the more discounts they receive, and this format encourages customers to buy again.

Meet the consumption needs of customers.

The coffee shop has always launched a different ** every day of the week in the store, and updated it to the mini program together. The launch of Daily** satisfies the customer's different diet for a week, and solves the "choice difficulty" of many customers, guiding them to order. And launched the "every day lunch, we help you think" week**, all customers who are buying, not only can enjoy a 20% discount, but also the store every day with a good **.

For customers in need, these ** can allow them to experience the most intimate service.

This is an era of cross-border robbery, this is a platform for integrating resources, and the future of enterprises is no longer the competition of products, but the competition of business models.

Remember one sentence. To do marketing is to be human. And the free model we advocate is to start from human nature to do marketing.

The free model is the best marketing model for drainage, interception, financial retention and return, and it is also the best business model.

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