Should Chinese food be served in the caf ?

First of all, what is the purpose of the café? Earning money or a hobby or both? There are many cafes that are run by the owners to play, which is a kind of consumption, used for gatherings between friends or to discuss business, and they do not expect it to make money.

Of course, chain cafes are different, without exception, profit as the primary purpose, at least the head office will not agree to the franchise store to come up with new style, taste, and so on.

Secondly, from the perspective of business, under normal circumstances, coffee is only one of the top ten profits of the café, and the focus of different positioning restaurants is different. If you are the boss and you are counting on this café to make some money for you, will you give up the remaining nine profits**? Therefore, it is normal to go to the island to make money by selling food, which can only show that real coffee drinkers are not suitable for that kind of café.

Third, from the perspective of market development, Beijing is undoubtedly the most economically developed city in northern China, and the development of the coffee industry is relatively fast, but it is still in a period of rapid growth of further market segmentation. From customers to cafes, they are in a stage where both quantity and quality are constantly improving. In this process, in Beijing, which is famous for tourism and food, there will be a long period of development of compound cafes.

The segmented market coverage in different parts of the city will be greatly improved.

Finally, in the long run, when various types of cafes reach a state of relative saturation, it is bound to form a kind of competition for business formats. The winner of the competition must be the chain giants with relatively strong financial strength. Only the enterprises that have accumulated a large amount of franchise wealth in the early market operation can tide over the difficulties in the predicament, and only they can gradually adjust the direction of operation according to the needs of the market.

Having said all this, I think what you are most concerned about is which store of Starbucks, Uejima, and Manabe will still be popular in ten years, right? I can tell you that it must be a compound café, although Starbucks' profit margin may be higher, but you must understand the principle of small profits and quick turnover, if Starbucks opens so many stores and scale on the island, his profit margin will drop greatly, which is like the price difference between Panda cigarettes and Daqianmen cigarettes. Objectively speaking, the above three brands should still exist in ten years, but the way of doing business will definitely change more or less, and how to develop depends on the positioning and feeling of its operators.

Let me give you the following personal opinion: cafes sell coffee, you can sell any kind of coffee, but I am afraid that you sell Chinese food, I am a little too much, besides, I think it is ridiculous to go to a café to eat Chinese food.

I advise those restaurants that sell Chinese food under the banner of cafes that this is not a long-term solution.

I agree, it's better to sell cake sandwiches in a coffee shop. And I think if I go to a coffee shop, of course, I want to have a high-quality drink.

This is also Chinese characteristics! Each store has its own characteristics, target customers and positioning

I think that domestic cafes should not only focus on the quality of coffee, but also on the coffee atmosphere of the café, such as: put several kinds of coffee beans in a specific container in a prominent position in the store, etc., the key is to promote a coffee culture and truly become a taste