What is the level of Geely s marketing methods in the industry?

Since there is no technical advantage, then work quality control, which is what many independent brands are doing, among which Geely has done the best. In terms of third-party complaints**, we almost do not see complaints about Geely models, and the reason for this is not only related to Geely's public, but also because Geely's own quality control is in place. According to the real feedback of Geely owners, Geely's models do rarely have quality problems.

Whether it is Emgrand, Boyue, or Lynk & Co, these Geely models represent the highest quality control level of domestic cars of the same level in a certain sense.

As a first-class automobile practitioner, I am not surprised by the various marketing of independent brands, but Geely's marketing methods are the most impressive to me. The reason why definitions such as "the most beautiful domestic car", "Volvo technology" and "benchmark of independent brands" can be recognized by consumers is inseparable from Geely's overwhelming marketing. Online, you hardly see any negative news about auspiciousness.

Geely is indeed very smart and very good at playing. But after all, the automotive industry still has to rely on technical strength to eat, and all car brands, including Geely, have to develop in the direction of technology. Through crazy acquisitions, Geely already has a lot of potential and possibilities, maybe Geely's current technology is not mature enough, but the future prospects are still very broad.

Geely's Li Shufu once said that the auto industry will be reshuffled in the future, and only a few car companies will survive.

Geely's acquisition of Volvo was in 2010, and now it has been 8 years, and it has to be said that the acquisition of Volvo has indeed brought a lot of benefits to Geely. In a sense, Geely's leapfrog development began with the acquisition of Volvo. First of all, the acquisition of Volvo has brought a great degree to Geely, making Geely a household name overnight, and now Geely is still borrowing the momentum of Volvo.

Since the beginning of Boyue, Geely has claimed to have adopted Volvo's technology, which has convinced many people who eat melons. In fact, it wasn't until the advent of the Lynk & Co and CMA platforms that Geely really started to digest Volvo's technology.

Promote strengths and avoid weaknesses, promote the advantages, avoid the shortcomings. Geely's shortcomings are technical strength, but it has many advantages, and Geely has taken its advantages to the extreme. First of all, Geely has shown a super high design standard in terms of exterior and interior, even if it is a cheap model, it will give people a high-end atmosphere.

Whether it is the recognition of the exterior or the texture of the interior, Geely has done a good job. In terms of configuration, Geely has not forgotten the identity of its domestic car, and the over-priced configuration level has given the Chinese people a great attraction. The most important thing is **, Geely focuses on the low-end market, and so far there is no car of more than 200,000 yuan, which meets the income level of most consumers.

When it comes to domestic cars, one brand that has to be mentioned is Geely. In the past ten years, Geely's development has been very crazy, and now it is obviously a brother of its own brand. In terms of sales, Geely's cumulative annual sales in 2017 were 1.28 million units, and in the first six months of 2018, Geely has sold 10,000 units, and this year it is expected to achieve the annual sales target of 1.5 million units.

If this goal is achieved, Geely will become the second-largest car brand in the Chinese market after Volkswagen. Many people refer to Geely's brutal growth as "Geely speed", and Geely is seen as the hope of its own brand and domestic cars.

The marketing level is relatively poor, and the Internet is all about Geely garbage, but the good sales are estimated to be the quality of the pass.

If you don't figure it out, come and ask, Geely makes its own engine, self-priming imitation, imitation ,,, six-cylinder, turbocharged:,, almost covering all the displacements of mainstream engines, so many engines are practiced and practiced, the investment is huge, and I haven't heard that Geely's engine has a large-scale failure, please face up to Made in China.

The acquisition of Volvo and the acquisition of Mercedes-Benz are facts! The Geely brand has been deeply rooted in the hearts of the people! Geely Volvo is the only Chinese auto company in China that can become a world super enterprise!

On taking advantage of the momentum and building momentum, Geely's marketing "means" have made domestic counterparts unreachable; In terms of its own strength, Geely is not half as good as Chery and Changan.

The opponent is too weak, Geely is a typical independent brand, its opponent is not a joint venture brand, but an independent brand that stands in the same camp as it. As far as the current development status of domestic cars is concerned, the technical strength of independent brands is generally weak, and no independent brand can be compared with joint venture brands in terms of the core three major parts. In terms of technical strength, Geely still has a certain advantage over other independent brands, which comes from Geely's acquisition of Volvo, Australia's DSI transmission company, Proton Motors, and even Geely's reverse research and development capabilities.

In terms of technology, it's not that Geely is strong, but that the opponent is too weak.