What are the marketing methods of online companies?

The marketing methods of network companies mainly include: search engine marketing, email marketing, database marketing, blog marketing, ** marketing, post bar forum marketing, viral marketing and other marketing methods.

1. Search engine marketing: This is currently one of the most important promotion and marketing methods, which are mainly divided into SEO (search engine optimization) and SEM (search engine promotion) two directions, that is, SEO free promotion and search engine bidding. The cost of SEO optimization is low, the effect lasts for a long time, and the effect is also good, so this marketing method is also an important part of the network marketing methodology system.

2. Blog marketing.

Blog marketing is to build a corporate or personal blog, write product features, brand advantages and service quality in the blog, form an article, and then publish it on the blog, so that in the long run, customers will trust the blogger more; The advantages of blog marketing are: proximity, low cost, and long duration, which is somewhat similar to SEO to some extent.

3. Viral marketing.

Viral marketing is a commonly used network marketing method, often used for promotion, brand promotion, etc., using the principle of user word-of-mouth broadcasting, this "word-of-mouth communication" is more convenient, so that our products can spread as quickly as a virus, is an efficient way of information dissemination.

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1. Search engine marketing is one of the main marketing methods, especially the search engine promotion based on natural search results, which has been valued by many small and medium-sized enterprises, and search engine marketing methods have also become the main components of the network marketing methodology. The main methods of search engine marketing include: PPC, category login, search engine login, paid search engine advertising, keyword advertising, search engine optimization, address bar search, link strategy, etc.

2. Instant messaging marketing, also known as IM marketing, is a means for enterprises to help enterprises promote products and brands through instant tools IM, and there are two main situations commonly used: first, network communication, small and medium-sized enterprises generally have instant messaging when they establish ** or enterprises**, so that potential customers will naturally take the initiative to contact ** business if they are interested in products or services. Second, advertising, small and medium-sized enterprises can release some product information and information through IM marketing communication tools, or they can release some expressions that netizens like to see, and at the same time add the logo of the enterprise to promote.

3. BBS marketing, also known as forum marketing, is "the use of the forum as a network communication platform to disseminate information about corporate brands, products and services through text, **, **, etc., so that target customers can have a deeper understanding of the company's products and services." Finally, it is a network marketing activity to promote the company's brand, products and services, and increase the awareness of the market.

The main way of network marketing.

1. Search engine marketing: It is to make the search engine more user-friendly or search engine by optimizing the network structure, high-quality theme content, and rich and valuable relevant external links.

4. Forum marketing: The use of the forum's high popularity can effectively provide marketing communication services for the forum.

5. Blog and Weibo promotion marketing: This kind of marketing has fewer restrictions, quick results, and more freedom, which is the ideal way.

2. Instant messaging marketing.

A way to help them implement their products and brands through instant messengers.

3. Viral marketing.

Viral marketing is a common way of online marketing, which is often used for promotion and brand promotion.

4. Forum marketing.

5. Blog marketing.

Blog marketing is a marketing campaign that reaches bloggers and readers through blogs** or blog forums, and uses the blogger's personal knowledge, hobbies, and life experiences to convey product information.

6. Chat group marketing.

Chat marketing is an extension of dry bumper instant messaging, specifically marketing that starts with the use of the function in various instant chat software.

7. Q&A marketing.

Internet common sense marketing is to use Q&A sections such as Tieba, Know and Zhihu to convey information about corporate brands, products and services through Q&A with users.

9. Marketing.

** network marketing refers to the enterprise will design good ideas in major forums, spaces, blogs, instant chat, etc. Or it can be automatically crawled by search engines, and finally achieve the purpose of conveying corporate brand, products, services and other information.

10. Advertorial marketing.

Advertorial marketing, also known as news marketing, is a new and infertile marketing method that conveys some argumentative, news and promotional articles through portals, localities or industries, including some news releases, in-depth reports, case studies, etc. Communicate information about companies, brands, people, products, services and events to the public in a timely, comprehensive, useful and cost-effective manner.