How can start ups use cross border e commerce channels to expand overseas markets?

The biggest difficulty for start-up cross-border e-commerce enterprises to achieve better promotion results lies in how to do a good job in localization, and localization services are an important factor restricting the development of many enterprises. To do this well, it is not only necessary for enterprises to be close to localization in terms of design and service, but also in terms of promotion. Through high-quality promotion tools to enhance the distance between enterprises and users, so as to achieve a higher transaction rate.

SMS is one such tool. Compared with traditional advertising, SMS will have more advantages on it; If you want to talk about user reach, SMS also has a higher reach rate than email. This is also the reason why most cross-border e-commerce companies use **SMS when promoting.

What can cross-border e-commerce enterprises use in with the help of SMS promotion?

Send notification SMS to new users who are interested in entering the site to browse: When new users enter the site to browse and have not purchased additional products or placed orders for a long time, cross-border e-commerce enterprises can send targeted information to increase the customer's purchase intention according to such potential users. Add a link to the details of a specific product in the SMS, so that users can directly understand the product details after clicking, and it is more convenient to purchase and place orders.

In order to enhance the stickiness between the enterprise and the user, the enterprise needs to open a window of user feedback or service follow-up to understand the problems encountered by the user after purchasing the product. The more thoughtful a business is to provide services, the more likely it is to trigger second, third, or more purchases.

Promotion of holidays and other activities: The holiday period is the first period for enterprise promotion, and cross-border e-commerce enterprises hold ** activities, which can be used to let users know quickly. Enterprises can combine activities, discounts and other conditions to attract users to generate transactions.

When companies implement holiday promotion, they need to understand which holidays are more likely to be shopping sprees in each country. Such as similar to Black Week.

5. Christmas and other festivals with more common cognition.

Send activity information to churned users: Cross-border e-commerce enterprises can collect and sort out users who have not logged in or purchased products for a long time, and formulate detailed promotion plans for such users. Whether it is a user who has already generated a transaction, a user who has made an additional purchase or a favorite user, in order to avoid the loss of users, enterprises need to send targeted promotional copy to such users, such as additional purchase products**, favorite product price reduction and other information, to attract users to understand the details of the event and promote the transaction.

SMS cannot be limited to promotion: if cross-border e-commerce enterprises want to narrow the distance between them and users and enhance the stickiness between enterprises and users, on the one hand, the brand must be the ultimate, and on the other hand, the service must be in place. If the communication between the enterprise and the user is limited to promotion, it will not help the enterprise to expand the market.

During holidays and users' birthdays, if enterprises can send blessings at the first time, it will be faster and more effective to close the distance between enterprises and users, establish emotional connections with users, and help enterprises promote their brands more.

Cross-border e-commerce ERP has functional modules such as order management, product management, procurement management, warehousing and logistics management, customer service management, financial management, and data reports. Xiaomi foreign trade ERPThere are more than 200 subdivision functions, which is an accurate full-chain ecology, you only need to formulate your operation strategy through a variety of accurate reports, improve inventory turnover, and quickly develop profitable new products, from sales to logistics and delivery, all departments work together under a unified visualization platform to form a closed loop of your e-commerce ecology and greatly improve your company's combat effectiveness.

It is very difficult for start-ups to expand into overseas markets. Novice sellers on Amazon and other platforms are also limited, it is not easy to build a brand, joining the cross-store platform can help merchants provide a variety of promotion resources, which is also = is a good marketing means, products and brands in the overseas crowd, ** active "word-of-mouth transmission", "viral transmission" effect, it can be said that joining the cross-store platform is "the first step for brands to go to sea".

Even novice sellers can try this model, its risk is controllable, and for sellers, it is a low-cost trial and error, which can not only verify the market, verify the product, but also get one-stop warehouse management services for free, which can be said to be a very flexible means.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

Cross-border e-commerce ERP captures the order data of cross-border platforms, and the order information (product information, attributes, buyer data, feedback and evaluation data) is very rich, so when choosing an ERP platform, you must choose a professional, powerful, and neutral identity (preferably without the attributes of the first business) brand software provider.

At the same time, ERP has captured a lot of order data over time, the number of these historical data is very large, and it is also very valuable and meaningful, it can analyze the previous sales volume and many dimensions of indicators, the company needs various data to be financed and listed in the later stage, and the audit of this piece is the core element. Therefore, it will also be a big plus for software vendors to keep historical data for user merchants. More information is availableXiaomi foreign trade ERPI hope it will be helpful to you.

If you want to open up overseas markets quickly to do cross-border e-commerce, then the company can participate in more overseas markets. The trade fair will try its best to show its products to potential customers during the participation in the exhibition. In addition, in the usual work, we should also show our products through emails to major companies** and foreign social networks**, and try to explain product details and advantages to potential customers to develop overseas markets.

Advertising on the platform, and advertising on various social networks.

To do multinational e-commerce, how to quickly open up overseas markets This shoe is suitable for you, and you should often be like those in Africa who are fast international business Learn to learn and drive.

Yes on this subject.

In 2020, cross-border e-commerce has become a new trend in the e-commerce industry, and many domestic e-commerce companies have risen together, such as: a certain treasure, a certain east, a certain duoduo, the fierce competition between its rollers, so that the domestic e-commerce has entered a saturated state, and cross-border e-commerce in the face of global buyers, the competition is much lower, to do cross-border e-commerce, we must first understand the platform, so what are the platforms for cross-border e-commerce?

1. Amazon's reform: fewer sellers, more buyers, and low competition; The world's sellers have the largest traffic and the highest average order value; There is no deposit for registration, and the product review is fast; Strong logistics system FBA, with 149 operation centers around the world, can quickly deliver goods to consumers in more than 180 countries and regions around the world; The customer base is huge, and the customer is not sensitive to the first, so the product profit margin is guaranteed, and the profit is 50%+; The platform will support a certain amount of traffic for new products on the shelves.

2. eBay: The rules of the platform are biased towards buyers, and it is very troublesome to encounter complaints, and it is common for stores to be closed. The threshold for opening a store is low, but there are more things and procedures required; There is a charge for products on the shelves; There can be no more than 10 products in the early stage, the audit cycle is long, the order cycle is long, and it is necessary to accumulate reputation.

3. AliExpress: The international version of Pinda Huai is a lot higher and has low profits, mainly for developing countries (Russia, Brazil, etc.).

Fourth, wish: can only sell goods on the mobile terminal, more inclined to buyers, if there is a problem, the first to bear the brunt of the problem is the seller, low profits, high refunds.

Fifth, Shopee: aimed at the low consumption level of the Southeast Asian market, the profit is relatively low, and there is no factory in the Shopee, and there is basically no advantage in the world, and developing countries generally care more about the market, which is mainly low-cost orders.

First of all, it should be noted that in the cross-border e-commerce business of overseas companies, whether the main body of the company is overseas or a domestic company, and the goods purchased from overseas companies are sold in China? Hopefully this issue will be clarified first.

If the main body of the company is an overseas company, then it is open to the Chinese market, it is a multinational company, and a company must be established in China to carry out the corresponding business such as the tomato industry. If it's a domestic company, then it doesn't matter.

How to do a good job in cross-border e-commerce business, if it is for the domestic market, we should pay attention to a few points in terms of promotion, the above optimization should be done, and at the same time, we should investigate more of the market similar products in a first-class interval and activity publicity plan, and then according to their own product attributes and user attributes, it is recommended that you can directly find similar attributes of Internet celebrities or self-** to cooperate, directly reach consumers. Cross-border e-commerce is currently very popular in China, and you can find live Internet celebrities or self-leading cooperation at the same time, and put your products on the shelves on platforms such as Tmall Global, JD.com, Vipshop, Onion.com, etc., so that consumers can find your products.

If it is for the overseas market, then it is necessary to do a good job of advertising on Facebook and Google, because the overseas market is generally not so developed at present, and everyone is still used to Facebook and Google search.

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First of all, compared with traditional domestic e-commerce, there is one of the biggest differences between cross-border e-commerce and traditional e-commerce. The distance between the sender and the receiver determines the discovery trend of cross-border e-commerce.

It is important which category your business tremors** belong to, because some countries do not allow fresh goods to enter the country, which is very important. If your product can be exported, it is the second part, choose a suitable courier company, must be cost, express delivery of all aspects of the timeliness need to be considered, must be his distance is relatively far, to take into account the purchase experience of the customer.

Finally, let's talk about how to break through the barrier of distance and set up an overseas warehouse! According to the previous sales data, make a prediction in advance, and export the whole container to foreign overseas warehouses, so that the cost of express delivery can be reduced a lot, and there are customer orders directly shipped from overseas warehouses! This will greatly improve the shopping experience of customers.

This is also the way to do overseas e-commerce.

How to start a business <> cross-border e-commerce? How difficult is it to establish cross-border e-commerce**? E-commerce is a new type of market entity in the current Internet development, and cross-border e-commerce is one of the more special branches, and the algorithm of foreign e-commerce is different from that in China; First of all, we must build a team and use the strength of the team; Understand a number of marketing platforms, it is recommended to choose a third-party platform, which can better protect the interests of sellers; Use different ways to promote products and increase awareness; Choose the right logistics company, there are many logistics companies in China that do overseas logistics, according to different regions, you can choose different logistics companies, choose the lowest one, taking into account the freight and service attitude; Looking for the source of goods, the source of goods can be purchased from Yiwu or Alibaba, the ** in these places is relatively low, so as to make the difference; In short, with the development of e-commerce, cross-border e-commerce will be the next outlet.

It depends on the ability of the individual, I personally think that it is best to build a team, and the development potential of the domestic new retail e-commerce platform is also very large.

Cross-border training companies are not a panacea, they can't guarantee that you will make a lot of money, and if they guarantee that you will make money, they will definitely lie to you. No matter how fanciful the cross-border training company says, in the end, the essence is to sell software and services, and there are two kinds of software they sell, which they develop themselves, or buy other people's software, and change it to their own name. The former also guarantees updates, while the latter is difficult to guarantee.

If you want to distinguish it, go to the training company to see if they have a technical team and whether they have written **. As for selling service teaching, they are all the same, either online teaching, sending you a teaching**, and occasionally live remote teaching. Either offline with teaching, this is better, but it must be expensive.

Don't ask whether cross-border e-commerce is good or not, it mainly depends on what kind of platform you choose and how you operate. Choosing a cross-border e-commerce platform that suits you can make up for your own shortcomings in operation and make you more worry-free. If you don't know much about cross-border e-commerce, you can choose a one-stop foreign trade comprehensive service platform integrating online operation and sales, offline logistics, payment and settlement, customs declaration and inspection, which will be much easier.

What is cross-border e-commerce?

Cross-border e-commerce is to open stores on foreign e-commerce platforms and sell domestic merchants to foreigners on these platforms.

At present, cross-border e-commerce platforms include: Amazon, eBay, Shopee, Wish, Lazada, etc.

How does cross-border e-commerce start?

First: learn and understand the platform rules, store opening process, and business model. After understanding, decide whether to do it or not.

Second: At present, there are many Amazon companies in China, which are mainly divided into FBM (self-delivery) and FBA (Amazon warehouse).

Advantages of self-delivery: no need to stock up, save money, disadvantages: slow logistics timeliness, less platform traffic.

Advantages of Amazon warehouse: platform traffic is large, logistics is fast, disadvantages: it occupies funds, and the selection of products is not good to sell and lose money.

Third: choose a good training institution and learn and explain systematically.

Fifth: Combined with your own actual situation, you are considering doing that model.