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If you want to become a big seller of cross-border e-commerce, you can't do it in one or two months, and you need to sum up experience from store management and platform rules.
1.Amazon is king. It is suitable for high-quality sellers with brands, mainly for the European and American markets, and the transaction process is more rigorous and the procedures are more complicated.
The key to success is product selection, suitable for sellers with mature sales channels, eBay is an old European and American shopping **, and the platform traffic is very stable.
The only platform with a mobile APP, suitable for sellers focusing on the European and American markets, the main consumers are younger, more suitable for novelty low-end products, and a lot of traffic comes from the promotion of Internet celebrity platforms. 97% of the orders came from the mobile terminal, and the average daily ** volume of the app was stable at 100,000, and it rushed to 200,000 at the peak. In terms of the advantages of mobile Internet, Wish has great potential.
4.AliExpress.
AliExpress: ** is king, B2C platform, product ** is king, mainly for the Russian and Brazilian markets. The platform page is easy to use, which is suitable for beginners to get started.
AliExpress, whose parent body is Alibaba, adheres to the **original** king, mainly selling cheap small goods. Self-perfect customer training system, page operation is simple and tidy, suitable for junior sellers to get started quickly.
Among the four platforms, Amazon has the highest requirements for sellers. It requires that the quality of the merchant's product must be superior, and it must also have a brand. These two points block the vast majority of Chinese, but they still don't stop you who are doing Amazon.
Dingmai Academy provides a learning platform for cross-border e-commerce sellers to quickly improve their skills and share their progress together.
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<>1. Global.
The web is a borderless medium, global and decentralized. As a result, cross-border e-commerce that relies on the network has the characteristics of being global and decentralized.
2. Intangibility.
The development of the network has made the transmission of digital products and services prevalent. Digital transmission, on the other hand, is carried out through different types of media, such as data, sounds, and images, which are concentrated in a globalized network environment in the form of computer data** and are therefore invisible.
3. Anonymity.
Due to the decentralized and global nature of cross-border e-commerce, it is difficult to identify e-commerce users and their geographical location. Consumers of transactions often do not show their true identity and their geographic location, and importantly this does not affect the transaction in any way, and the anonymity of the web also allows consumers to do so.
4. Immediacy.
For the network, the speed of transmission is independent of geographical distance. In the traditional transaction mode, there is a time difference between the sending and receiving of information, such as letters, telegrams, faxes, etc.
5. Paperless.
E-commerce mainly adopts the way of paperless operation, which is the main feature of Suisheng's transactions in the form of e-commerce. In e-commerce, computerized communication records replace a series of paper-based transaction documents. Users send or receive electronic messages.
Since electronic information exists and transmits in the form of bits, the entire process of sending and receiving information is paperless.
6. Rapid evolution.
The Internet is a new thing, and at this stage it is still in its infancy, and the future development of network facilities and corresponding software protocols is very uncertain.
1. Funds: Needless to say about the preparation of funds, it is impossible to do business without preparing funds, and it is impossible to count on the white wolf with empty gloves, but the amount of funds is still particular, and people who have done cross-border know that it is very risky to hoard goods across the border.
2. Platform: There are many cross-border e-commerce platforms to choose from, but there are pros and cons to each, you can learn more about the platform and then choose the right one.
For example, EABY is an established cross-border e-commerce platform with sites in the United States and Europe. Wish is the easiest cross-border e-commerce platform to use, committed to making it simple for sellers and simple for buyers, but because of Wish's simplicity and ease of use, the competition is now much fiercer than two years ago.
3. Logistics: Logistics is a big problem if it is cross-border, after all, it is different from China. International shipping, shipping is expensive. Cross-border logistics channels can be roughly divided into two types: international express delivery and small packages.
4. Collection: It is essential for the seller to collect the payment. In addition, countries will have strict supervision on finance, foreign exchange, etc., and cross-border e-commerce has the characteristics of high frequency and small quota, which is not attractive to traditional banks.
Collecting money is usually done through third-party tools.
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First of all, it is necessary to understand that cross-border e-commerce is divided into two directions, one is export cross-border e-commerce, and the other is import cross-border e-commerce. How to do export cross-border e-commerce: enter Amazon, Shopee and other platforms, and sell goods abroad directly through the platform.
Build your own official website, optimize the official website page through Google Ads, SEO, Facebook and other platforms, so that consumers can buy directly on the official website, and orders on foreign official websites can account for 40% of the quota.
It's just a concise introduction direction, and imported cross-border e-commerce is the limelight, which is the key. This is an important direction for the country's transformation from an export-oriented country to an import-oriented and consumption-oriented country.
The general direction is the above two directions, each with its own advantages and disadvantages, and friends who want to export cross-border e-commerce can be carried out at the same time. How to do export cross-border e-commerce is not the focus of this article.
Import cross-border e-commerce is a constantly expanding market, the first batch of pilot ports opened in the country "Shanghai, Hangzhou, Ningbo, Zhengzhou, Chongqing, Guangzhou, Shenzhen", the second batch of more than 20 ports opened, the third batch opened last year, and the fourth batch of imports was opened.
Up to now, more than 40 cities have opened cross-border e-commerce business. From the perspective of the country's opening up, the policy for imported cross-border e-commerce is constantly introduced.
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Summary. Hello dear, I am happy to answer for you, according to your question I found for you. 1. Fully understand that the cross-border e-commerce industry must fight a prepared battle, so it is necessary to fully understand the cross-border e-commerce industry in the early stage.
Understand what are the mainstream cross-border e-commerce platforms, conduct a detailed analysis of the platform rules, entry conditions, charging standards, etc., and then determine the cross-border e-commerce platform to be made. 2. To do cross-border e-commerce, you must choose goods, place orders and pay for customers on the platform. You can choose e-commerce platforms like Amazon, eBay, Starday, or set up your own independent site.
Hello dear, I am happy to answer for you, according to your question I found for you. 1. Fully understand that the cross-border e-commerce industry must fight a prepared battle, so it is necessary to fully understand the cross-border e-commerce industry in the early stage. Understand what are the mainstream cross-border e-commerce platforms, conduct a detailed analysis of the platform rules, entry conditions, charging standards, etc., and then determine the cross-border e-commerce platform to be made.
2. To do cross-border e-commerce, you must choose goods, place orders and pay for customers on the platform. You can choose e-commerce platforms like Amazon, eBay, Starday, or set up your own independent site.
3. Prepare the store opening materials, conduct a crowd portrait of the target group, and after determining the platform, prepare the entry materials in accordance with the regulations, and apply for the store opening. At the same time, we will understand the customs and needs of each country, as well as laws and policies. Keep in mind that if you open several more stores at the same time, you must do a good job of association, first of all, start with the platform registration information, which must be different.
4. The selection of new products must have accurate positioning and clear goals. The biggest difference between overseas e-commerce platforms and domestic e-commerce platforms is that overseas e-commerce platforms focus on products. 5. Stable logistics to choose the right logistics company, as a buyer, after buying the goods, I must hope that the purchased goods can reach their hands as soon as possible, after all, the express delivery is something that everyone is looking forward to, but in view of the particularity of the international **, the express delivery takes a long time, so we need to choose a reliable international logistics company, which can ensure that the products can be delivered to customers at the fastest speed.
This is a very important step for novice Xiaobai to do cross-border e-commerce, and it is also the key to whether customers can praise you.
6. Store operationAn important operation step in cross-border e-commerce is operation, which requires you to have marketing thinking, dig out product selling points, and have the ability of data analysis, overall control and marketing strategy. It is not difficult to do cross-border e-commerce from scratch, the difficult thing is that merchants need to choose the platform and market according to their most real situation, and they must spend more time to do a good job of market research in the early stage, lay the groundwork in the early stage, and lay a good foundation, and it will definitely be no problem.
Dear, hello, you can also choose a training institution, Shopee cross-border e-commerce.
There are training institutions in **.
Hello dear, there are all on the Internet.
Good. Hello you, I recommend Shopee cross-border e-commerce.
I recommend you a post.
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The operation steps of cross-border e-commerce entrepreneurship are as follows:
1. Clarify the business direction.
If you are a novice to cross-border e-commerce, then you must first understand what this industry does. You have to decide whether you are in the export trouser grinding business or the import business.
2. Conduct crowd analysis and select a cross-border e-commerce platform.
There is a certain gap between foreign and domestic cultures and customs. When we want to carry out cross-border e-commerce, we must first understand the history, cultural customs, living habits, geography, climate and other factors of the country we want to sell, so that we can better analyze our blind crowd and find the products that are in demand in the country you want to sell.
Secondly, we also need to understand the cross-border e-commerce platform and see which platform is suitable for us to operate. At the same time, it is necessary to have a clear understanding of the relevant systems and regulations of cross-border e-commerce platforms. Avoid illegal operations and avoid risk problems in advance.
3. Product positioning.
When we select products according to people's needs, we do not choose goods that are prohibited by domestic and foreign laws and regulations and are not suitable for publication and sale on cross-border e-commerce platforms, such as virtual goods, business services, large machinery and equipment, pure rotten raw materials, dangerous goods, etc. The specific list can refer to the "Platform Prohibition and Restriction Rules" of each platform, and must comply with the product prohibition and restriction rules.
4. Operation. The complete tutorial of cross-border e-commerce is naturally indispensable for the important step of operation. This requires you to have marketing thinking, explore product selling points, and have the ability to analyze data, control the overall situation, and marketing strategies.
You can use the online coupons, membership system, SEO optimization, fan operation, and data analysis functions to do a good job in follow-up operations.
Cross-border e-commerce product selection skills:
1. There should be certain additional attributes that can make other characters worthwhile.
2. The volume of the goods should not be too large, and should be suitable for international express transportation.
3. The product should be unique and have its own unique functions. The operation and sale of a product needs to be unique in order to inspire the buyer to buy. <>
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1. First of all, to do cross-border e-commerce, then you must determine whether you are doing import or export business, these two natures are different.
2. Determine a clear business direction, and then you need to understand the whole process of the business and understand the funds required under the process.
3. Do a good job of sufficient market research, but also understand the relevant laws and regulations, and clarify the legitimacy of your business.
4. It is best to find someone to cooperate with you to do cross-border e-commerce, there are too many aspects to do alone, and it is more difficult.
5. Then it is to determine the relevant product standards, market conditions, domestic competitors, and determine the relevant transportation methods and sales methods.
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If you are a novice in cross-border e-commerce, the rebate must first understand whether the product you want to sell is a suitable product in the target market you are targeting. Overseas cross-border e-commerce platforms will provide sellers with relevant market information, such as the Rakuten platform in France. You can start by understanding your target market.
The second is to find reliable business cooperation to ensure product quality and supply reliability. Once the products and funds are ready, you can start registering on the platform and listing them for sale.
The choice of logistics and warehousing is also critical, with the right logistics partner to ensure that the goods can be delivered efficiently and safely to the customer. If you want to use overseas warehouses, most platforms have their own overseas warehouses.
After successfully listing the platform, consider the marketing strategy, expenses, etc. And do a good job in after-sales customer service, data analysis and store optimization. The cross-border e-commerce industry is changing rapidly, and continuous learning and adaptation to new trends and technologies is the key to success.
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