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Now cross-border e-commerce is like a world-wide market, with large market capacity and relatively little competition, which makes this industry in the limelight for a while. Coupled with the rapid development of cross-border e-commerce experience stores in recent years, good results have been achieved, and the consumption level of Chinese has gradually improved and demand has increased, cross-border e-commerce has a large consumer market in China, especially in large and medium-sized cities. In general, it can be summarized as follows;
1. Cross-border e-commerce needs to face a broader consumer group, and there are different differences in domestic and foreign consumption habits, preferences for goods, and customization.
If you start from scratch, how to do cross-border e-commerce?
The first choice is to determine the direction of cross-border e-commerce, because cross-border e-commerce is divided into export e-commerce and import e-commerce, so we must first clarify our sales direction to see whether to export or import, and then choose the platform.
Secondly, we should determine the country we want to sell, analyze the characteristics of the country, such as: cultural customs, hobbies, geographical conditions, climatic conditions and the history of the country, analyze the characteristics of the people in the country, and find out what the needs of the people in the country are.
Select products: First, use the platform's search keywords, combined with relevant tools, to see the total number of such products on the shelves, competition, and sales, so as to determine their product direction; The second is to browse some foreign shopping ** to understand the best best-selling products, which can provide reference for your selection; the third is through foreign social **, such as Facebook, Twitter, Tumblr, etc., which appear more popular; Fourth, through the search platform for large sellers, such as the category of a certain product you want to do, search for a model store through keywords for research and analysis. Moreover, by studying the buyer page of the model seller, we can learn the effective information of the title, keywords, market positioning, market activity and other aspects of the popular product.
Finally, take a look at which cross-border e-commerce platform is more suitable for our product sales, and at the same time, you also need to understand the various rules and systems on the platform to avoid violations later. At present, there are many cross-border e-commerce platforms on the market, and each platform has its own characteristics, advantages and disadvantages, so sellers should first choose a suitable platform based on their actual situation.
If you feel that it is very troublesome to choose products and platforms, it is better to let the cross-store app help you solve it, cross-store uses advanced AI intelligent technology to quickly analyze the market of products, and put it into cross-border e-commerce platforms suitable for product sales, such as AliExpress, Wish, Amazon, eBay and Joom, etc., cross-store is a full-link collaboration platform for small and medium-sized enterprises to provide global goods. It is easy to realize one-click operation and sell global commodity service system. It was born to solve the pain points of traditional small and medium-sized enterprises.
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Xiaomi foreign trade ERPThe platform analysis function module is as follows:
Sales management. That is, commodity management and order management, cross-border e-commerce ERP can support multiple platforms, compatible with major logistics, has a powerful automatic order capture and processing function, and synchronously feedback logistics information after delivery.
Warehouse management. It includes delivery management, inventory management and warehouse management, as well as warehouse operations such as picking, **, review, packaging, single labeling, collection, and shipping. Cross-border e-commerce ERP should conduct data analysis based on massive orders, improve inventory turnover, prevent speculation, and optimize the picking strategy, so as to greatly improve the overall efficiency of warehouse operations.
Data analysis. Including sales data, financial data, commodity data, etc., cross-border e-commerce ERP can automatically and accurately calculate the cost and profit of each SKU, and monitor and analyze the sales performance of each ** product in real time, and give operational feedback in real time.
Cross-border ** chain management.
Including procurement, inventory, finance and other data collection, the data is accurate and traceable, and the seller can fully control the product procurement process and the goods delivery process through process combing, all of which are transparent and orderly.
Most of the low-cost cross-border e-commerce ERP emphasizes order management and inventory management, and basically does not have functions such as data analysis, process control, and financial management.
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At present, foreign trade cross-border e-commerce should be regarded as a general trend, we all know that domestic trade e-commerce has become more and more sluggish in recent years, and the competition has become greater when there are more people entering, and there have been many sellers who have fallen on the beach when the tide recedes. If a novice has no capital, supply, or business experience, he will basically be cannon fodder for others. As for cross-border e-commerce, it is also a new project that the state is vigorously supporting, and policy dividends are also being released, with more and more pilot cities, and I believe that more will be opened up soon, and will gradually move from the coastal area to the inland, and there should be more people discovering this niche field at that time.
If you start from scratch, you should learn more about relevant industry information and national policies, after all, he is different from domestic e-commerce, and the rules of the platform are also more stringent. You can also participate in more salon conferences of sellers, exchange experiences with them, and listen to the courses of some training institutions.
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First of all, you should choose your own suitable platform, some companies are dedicated to operating a platform, and some companies are operating each platform, which is divided into different departments; Then be familiar with the rules of the platform, and after choosing the platform, you must first fully understand the rules of your platform; After that, select the product; Finally, there is the post-operation. In recent years, the rapid development of cross-border e-commerce experience stores has achieved good results, and the consumption level of Chinese has gradually improved and demand has increased, and cross-border e-commerce has a large consumer market in China, especially in large and medium-sized cities. How to do cross-border e-commerce from scratch?
1. First of all, you should choose your own suitable platformSome companies are specialized in operating a platform, and some companies are operating on each platform, which are divided into different departments. Taking Shenzhen as an example, there are companies with various titles such as the cross-border e-commerce Bantian Five Tigers (Lens Technology, Zehui, Baoshijia, Male Wolf, and Egg Picking), the Four Heavenly Kings of South China City (Aoji, Youkeshu, Tongtuo, and Saiwei). Of course, if you have strong personal ability, you can operate multiple platforms at the same time, or you have enough resources to start your own business.
2. After being familiar with the rules of the platform and choosing the platform, you must first fully understand the rules of your platform. The level of familiarity with the rules largely determines whether you can run the platform well, just like playing a game to familiarize yourself with the rules of the game. First of all, there is a learning experience on the platform itself, such as eBay University, AliExpress University, if you are in the company, you can have the guidance of veterans, and then you can go to various foreign trade forums, ** to learn, and finally use various theories to learn, through the specific operation practice of the background, slowly mastered.
3. There are several ways to select products and select products, one is to use the front desk of the platform to search for keywords, combined with relevant tools, you can see the total number of such products on the shelves, the competition, and the sales volume, so as to determine your product direction; The second is to browse some foreign shopping ** to understand the best best-selling products, which can provide reference for your selection; The third is through foreign social **, such as Facebook, Twitter, Tumblr, etc., which appear more popular, such as the previous fidget spinner is a good case; Fourth, through the search platform for large sellers, such as the category of a certain product you want to do, search for a model store through keywords for research and analysis. Moreover, by studying the buyer page of the model seller, we can learn the effective information of the title, keywords, market positioning, market activity and other aspects of the popular product. 4. Later operationThe later operation includes many things, such as store setting and decoration, brand building, etc.
These can find out the industry excellence on the platform, and carry out related work by referring to and learning the decoration, setting, and description of the stores of other industry excellence, and then form their own characteristics. Running your own store is a long-term job, and you need to accumulate customers step by step and improve the reputation and level of your store.
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The method of doing cross-border e-commerce based on zero is as follows: to learn cross-border e-commerce knowledge, novices enter cross-border e-commerce, that is, to enter a new field of Zaozenyan, and knowledge accumulation is very much needed to learn. Start with the basics and build up slowly.
An important part of customer operation e-commerce is customer service, and only by handling the details of communication with customers can we give customers a better shopping experience and bring about sales growth.
If you want to start cross-border e-commerce from scratch, there are the following 7 steps: clarify the business direction. For cross-border e-commerce, we must first understand cross-border e-commerce, and determine whether we are doing import or export business, which are different in nature.
Conduct crowd analysis, analysis and selection of cross-border e-commerce platforms.
The first step is to select a product and market. The most important thing for cross-border e-commerce is to choose the right products and markets. You can choose some popular goods, such as clothing, shoes, cosmetics, stool digital products, etc., and you can also choose some products with characteristics and advantages, such as local specialties, handicrafts, agricultural products, etc.
Be prepared in advance. Shopee and Lazada platforms in Southeast Asia can be simpler, and only need cross-border platform experience such as business licenses (store link + flow screenshot). User Targeting:
User targeting is something that every e-commerce operator needs to consider. First, divide users into old users, similar users, and users with broad interests.
The success of cross-border e-commerce requires a certain plan and strategy. Here are some tips to help you start your cross-border e-commerce from scratch: Identify your target market and products:
Before entering the cross-border e-commerce space, it is important to understand your target market and its culture, consumer behavior, and needs.
Self-operated such as NetEase Kaola, Jingdong self-operated, etc., most of these cross-border e-commerce platforms have the strength to cooperate directly with foreign brands, build their own warehousing and logistics, carry out overseas direct mail or bonded direct delivery, and make a big move, and the pressure of supervision and supervision is high, which is more reliable. Platforms such as Tmall Global Shopping, Jumei Youpin, etc., such cross-border e-commerce platforms are mainly third-party sellers, and the products sold are relatively mixed. To shop on this kind of platform, it is recommended to choose the brand overseas***. >>>More
Hello. Cross-border e-commerce in 2022.
The development is still very good, and I personally think it can be done. >>>More
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First of all, it is necessary to understand that cross-border e-commerce is divided into two directions, one is export cross-border e-commerce, and the other is import cross-border e-commerce. How to do export cross-border e-commerce: enter Amazon, Shopee and other platforms, and sell goods abroad directly through the platform. >>>More
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