How to choose a cross border e commerce platform?

These five platforms are all for cross-border e-commerce, depending on which one you prefer, and at the same time, cross-border e-commerce collection and payment can be opened by CBI banks and individuals for free.

AliExpress: It is a platform owned by Alibaba, which is equivalent to our domestic **, mainly for **-oriented, sellers must be **low to have an advantage, and the products are mainly biased towards mobile phone accessories, jewelry, computer accessories and other small objects. The market positioning is mainly in developing countries and underdeveloped countries.

Amazon: Product-driven, product quality must be advantageous, and there must be a brand, if there is no brand, it is best not to do Amazon, positioning equivalent to white-collar workers and above.

ebay: The product quality requirements are higher, but it is also fighting, that is to say, the product quality should be better, ** should also be advantageous, and the products need to be high quality and cheap, and the rules of the platform are also more biased towards buyers.

Wish: Compared with other Amazon, ebay, AliExpress and other e-commerce platforms, the threshold is relatively low, whether individual users or companies can apply for registration, the threshold is low, the number of registrants is large, the competition is relatively large, if you want to enter this market, you have to consider your own situation, whether there are relatively competitive resources, etc.

shopee：

Shopee platform is a mobile e-commerce platform from Singapore, referred to as (Shopee Shopping) platform launched in 2015, business service market scope: mainly Southeast Asia and Taiwan, China. There are no commissions and no listing fees, which means there is no financial burden.

However, sellers can opt for native ads and buy paid ads as per their wishes.

At present, there are 4 mainstream platforms for cross-border e-commerce, namely: Amazon, AliExpress, eBay, and Wish. Also particularly hot now are emerging platforms in Southeast Asia, Lazada and Shopee; as well as self-built websites Shopify, Shopyy and UEESHOP.

AliExpress: AliExpress is a B2B+B2C sales model, which is a bit similar to **, and there are more low-price strategies.

eBay: eBay is a B2B vertical sales model that targets individuals. The threshold for opening a store is low, and the main markets are the United States and European countries.

Wish: Among the four major cross-border e-commerce platforms, mobile customers are the main ones, and they can push products according to buyers' preferences, and sellers can get a larger amount. Wish is a B2B+B2C vertical sales model.

Amazon: Amazon is the originator of global e-commerce, with a B2B sales model, a huge customer base, and a high threshold for opening a store. Sellers with brands will be more popular on Amazon. Consumers are generally high-quality customers in developed countries.

Self-built station: Self-built foreign trade independent station can promote its own brand very well, and customer loyalty is high and easy to repurchase. All the data is clear at a glance, and the threshold for opening a store is very low, and there are not as many restrictions as entering the platform, but the short-term benefits are not as high as those of entering the big platform.

First of all, fitting means that you match your intended goals as much as possible. Due to our limited personal abilities and the company's consideration of employment costs, it is almost impossible for us to find a perfect job. All we can do is choose the path that fits our goals as much as possible.

Therefore, before choosing a company, the most important thing is to determine your goals. Please answer me a question: Do you want to start your own business after doing cross-border e-commerce, or do you want to take the management route to get a high salary in the future?

The answer to this question determines the direction you choose. Of course, your answer now is only the goal you have set for yourself at your current level of cognition. People's cognitive level is constantly evolving, so it is very normal for you to change your goals in the future.

Don't worry too much about the answer to this question, just follow your current heart. In the future, even if the target is changed, there is not much loss.

At present, the more common cross-border e-commerce platforms are also divided into B2B, B2C, C2C, B2B2C

At present, there are many cross-border e-commerce platforms, which have different advantages for various countries and regions, and have different platforms for import and export.

1. Import platforms: Tmall Global, JD Worldwide, and NetEase Koala are relatively well-known platforms in China.

2. Export cross-border e-commerce platform:

1. Europe. allegro、

2. North America. walmart、newegg、tophatter、overstock、tanga、rakuten、bestbuy、houzz、opensky

3. South America. linio、mercadolibre

4. Oceania.

trademe

5. Asia. qoo10、lazada、shopee、flipkart、paytm、soup、jollychic、daraz

6. Africa. kilimall、konga、jumia

Each cross-border e-commerce platform has its own characteristics, and when choosing, you can consider whether your products are suitable for the target market, and choose the platform according to the product.

First of all, I think the strength of this platform must be very strong, so that the traffic should be a little bigger, secondly, the service is more perfect, it must be very perfect, if merchants want to do cross-border e-commerce, I recommend Youzan cross-border e-commerce services, so that sellers can save time and effort.

At present, representative cross-border e-commerce platforms include Alibaba's Tmall Global, AliExpress, eBay, Amazon, JD Global Shopping and Global Sales, NetEase Kaola Overseas Shopping, e&i, Cross-border Pass, etc.; Although Alibaba's AliExpress has risen strongly, eBay seems to have maintained a leading position, and Amazon seems to have gradually begun to exert force in the past two years, I think everyone can try these platforms.

Frankly speaking, in the U.S. market, I am personally more optimistic about Amazon and eBay

As a foreign trader, I have come into contact with a lot of Amazon and eBay guests, and I have also witnessed the transformation of customers from small shrimp to e-commerce predators, several cabinets or even a dozen cabinets a month, and the main quarrel is Amazon and eBay, of course, Wal-Mart, ESTY, etc.

As the leader of global e-commerce companies, Amazon's advantages are obvious, especially FBA, sellers only need to do a good job in the front end, choose high-quality products, the best listing, optimize inventory, distribution, after-sales are all handed over to Amazon, worry-free and effort-saving! Amazon has huge traffic, nearly half of the e-commerce share in the United States, strong purchasing power of the radiation crowd, and considerable profits, making it the first choice for cross-border e-commerce!

As an e-commerce platform in the United States second only to Amazon, eBay has much higher sales in some categories than Amazon! Due to the relatively low threshold, it has also been favored by many cross-border people!

At present, I only have one store on Amazon, and I am planning to open an eBay store in the next few days! If you have an experience, you can share it with your friends! Personal opinion and does not constitute a choice of advice! The specific choice of what platform is still to be based on the characteristics of your own products.

Cross-border e-commerce platform:

1. International B2C cross-border e-commerce platforms: AliExpress, Amazon, eBay, Wish, Lanting Jishi, Dunhuang.

2. Import cross-border e-commerce platforms: Yang Wharf, Tmall Global, Suning Cloud Business Overseas Shopping, and the recent NetEase Koala Overseas Shopping and SF Overseas Shopping.

3. Localized cross-border e-commerce platforms: Flipkart India, Walmart, Yandex, New Egg, Newegg, Trademe, New Zealand, Mercadolivre, Ranca, Brazil, Ali, DHGATE, IPROS.

Cross-border e-commerce

As a new form of international business, it is to network and electronicize the traditional international market, take electronic technology and logistics as the main means, take business as the core, move the traditional sales and shopping channels to the Internet, and break the tangible and intangible barriers of countries and regions. The factors affecting the collaboration between cross-border e-commerce and cross-border logistics include the collaborative environment, collaborative mechanism, collaborative relationship, collaborative ability, collaborative willingness, individual characteristics, and collaborative expectations.