How should China build a channel for the distribution of goods?

1. The basic connotation of commodity circulation.

Commodity circulation refers to the process of transferring goods or services from the field of production to the field of consumption, which is the basic industry and leading component of the tertiary industry, including the transportation industry, post and telecommunications industry, domestic commerce, foreign industry, catering industry, material supply and marketing industry, warehousing industry, etc.

2. The basic channels of commodity circulation.

Direct channels. The typical formula for such a channel is: producer ——— consumer.

There is no intermediary in the exchange of goods, and production and marketing are combined to form a direct circulation channel. At this time, commodities are produced, and the producers are at the same time merchants of their own products, and no commercial links are formed.

Its characteristics are:

First, this channel is linked to the production of simple commodities, and is incidentally operated by small commodity producers.

Clause. Second, the natural attributes of many commodities also determine that they must be circulated through direct circulation channels, such as some agricultural and sideline products that are easy to deteriorate and inconvenient to store, the transit time of commodities should be shortened as much as possible, and they should enter the consumption field as soon as possible, and only direct circulation channels are the fastest.

Clause. Third, after the level of productive forces has developed to a certain stage, there is a development trend in which more and more attention is paid to the status of direct circulation channels.

Indirect channels. The exchange of commodities is carried out through commerce, forming an indirect circulation channel that separates production and marketing, and this circulation channel can also be called a commercial channel because it is mainly composed of commercial links. Indirect distribution channels correspond to developed forms of commodity circulation.

The specific forms of indirect channels for commodity circulation are:

First: producers——— retailers——— consumers.

Second: producers——— wholesalers——— retailers ——— consumers.

The third type: producers——— purchasing wholesalers at the place of origin——— transit wholesalers——— wholesalers at the place of sale——— retailers ——— consumers.

It mainly refers to the large and small wholesale departments around the market, and there are some stores, etc., which are mainly wholesale and retail.

1.Circulation channels refer to the channels through which commodities pass from the field of production to the field of consumption, including the channels, links, and forms of commodity circulation.

2.However, commodities do not go from the field of production to the field of consumption by themselves, and need to rely on the commodity business activities carried out by guardians, i.e., commodity owners, to realize their own economic interests. This kind of business activity can be the activity of one business operator, or the business activity of several business operators connected with each other, that is, through one or more transactions, the commodity can finally enter the consumption field as use value.

3.In a deeper sense, a commodity circulation channel is actually an organizational sequence composed of commodity owners who are engaged in commodity exchange activities and jointly promote the consumer-oriented movement of commodities.

4.Every commodity owner here can be called a member of the distribution channel. Because every commodity buying and selling activity will form a circulation link that leads to the change of commodity ownership, so the circulation channels are connected by a circulation link, and the circulation channels are long if the circulation links are long, and the circulation channels are short if the circulation links are few.

Answer: a

The distribution channel is the way of commodity sales, which is the complete process of sending the products made by Zheng Chi from the manufacturer to the final consumer. It not only refers to the movement route of the physical form of commodities, but also includes the transformation of the value form that completes the exchange of commodities.

The channel model that is relatively rare in the circulation channels of industrial products is the "direct sales" model.

In the "direct sales" model, industrial product manufacturers directly face the end customers, independently formulate product products and sales strategies, and sell products directly. This model is usually suitable for brands with strong product awareness and brand effect.

In the industrial products market, enterprises usually adopt the intermediary channel model such as distributors and first-class merchants to disperse channel risks and improve market coverage, but it also increases the cost and management difficulty of enterprises. Under the "direct sales" model, enterprises can more flexibly control product sales and channel costs, reduce the profit and loss of intermediate links, and enhance their sales capabilities and market competitiveness.

However, there are also some challenges and risks in the "direct selling" model, such as the need for enterprises to have sufficient market development resources and sales capabilities, the need for a large amount of capital and management experience to develop the terminal market, and the need to bear marketing, advertising and other expenses, which is a big challenge for small and medium-sized enterprises. Therefore, this model is not very common in the circulation channels of industrial products.

Distribution channels

Distribution channel refers to the channel system that transports products from the manufacturer to the end user during the production and sales process. It can also be understood as the various intermediate channels from the producer to the final consumer.

Hello, I am glad to serve you and give you the following answers: traditional circulation channels refer to traditional sales channels, such as physical stores, ** orders, newspaper advertisements, etc. When problems occur in traditional distribution channels, the following methods can be taken to solve the problem:

1.Analyze the problem: The first step is to analyze the cause of the problem so that you can find the best solution to solve the problem.

2.Develop a solution: Based on the results of the analysis, work out an effective solution to solve the problem.

3.Implement solution leakage: Put the solution into action to solve the problem.

4.Evaluate effectiveness: Evaluate the effectiveness of your solution to ensure that the issue is being resolved effectively.

Personal tip: When solving the problem of traditional distribution channels, it is necessary to carefully analyze the problem, formulate an effective solution, and ensure the effectiveness of the solution.