Ask for help to design a questionnaire that needs to be considered when designing a questionnaire

I want to investigate the network has a questionnaire about bank cards, you can directly change the bank card to a dragon card.

Example: 3. Which of the following 3 types of bank cards do you currently use most often: [Multiple Choice]

A credit card (a credit card that does not require a deposit and can be used to spend first and repay later).

Debit card (debit card, no overdraft).

Quasi-credit card (with a certain amount of money deposited before consumption and a certain overdraft limit).

4. How many bank cards do you currently have? [Multiple choice].

1-2 sheets. 3-5 sheets.

6-8 sheets. 9 or more sheets.

5. Among these cards, the cards that are used more than or equal to once in a month account for about [multiple choice questions].

Zero. About a quarter.

About half. About three-quarters.

All 6. The average frequency of use of your most frequently used bank card is about [Multiple Choice].

1 or more times a day.

Use it about once or twice a week.

Use once or twice in half a month.

Use once or twice a month.

I don't use it once in a month.

7. I usually carry a few cards in my wallet when I go out [multiple choice].

More 8. If there is a smart card that can carry all the bank card information and avoid the problem of multiple bank cards in the wallet, will it be inclined to use it? [Multiple choice] Yes. Not.

9. If you want to use this kind of joint card, you need to pay a certain cost of making a card, and within what range do you think it is acceptable? [Multiple choice].

10-15 yuan.

16-25 yuan.

26-30 yuan.

Miscellaneous 10. Do you have any other comments and suggestions for the improvement of bank cards? [Fill in the blank].

You can go to some surveys** to learn, there are some surveys in my space**.

If this is violated, no matter how beautiful or beautiful the questionnaire is, it will not be helpful. The essence of the questionnaire is to find out the "elements related to the survey theme" at the beginning of the questionnaire design. 2. Logic The design of the questionnaire should have a sense of wholeness, which means that there should be logic between the questions, and the independent questions themselves should not have logical fallacies.

The question settings are closely related, so you can get a more complete picture. Respondents also felt that the questions were focused and the questions were structured. Conversely, if the questions are divergent and have traces of stream of consciousness, the questionnaire will come across as random rather than rigorous.

Then, companies that regard market research as a scientific process of business decision-making will lose confidence in the survey. 3. Non-inducing Unsuccessful journalists often use inducing questions in interviews. This kind of questioning is a complete lack of professionalism if it is not deliberately aimed at reaching a certain conclusion and is willing to abandon the principle of objectivity.

In the case of questionnaires, this error is greatly reduced because there is sufficient time to prepare in advance. However, the reason why this principle is necessary is that the highly competitive market has put forward higher requirements for the development of the investigative industry. 4. Generality Generality, that is, whether the setting of the problem has universal significance.

It should be said that this is a basic requirement for the design of the questionnaire, if we can still find errors with a certain amount of common sense in the questionnaire. This mistake is not only detrimental to the collation and disaggregation of the results of the investigation, but also causes the investigation client to underestimate the quality of the investigators. 5. Clarity The so-called clarity is actually the normativity of problem setting.

Specifically, this principle refers to: Is the proposition accurate? whether the question is clear and accessible; whether the respondent is able to make a clear statement on the question, and so on.

6. Easy to organize and analyze Successful questionnaire design should not only take into account the close integration of the survey theme and the convenience of information collection, but also take into account the ease of obtaining the survey results and the persuasiveness of the survey results. This needs to take into account the post-survey collation and analysis of the questionnaire.