The basic connotation and trend of Internet coffee

The Internet café industry is evolved from Internet cafes, referring to the forward-looking Industry Research Institute's "2016-2021 China Internet Café Industry Market Prospect and Investment Strategic Planning Analysis Report" shows that under the dual promotion of policy and market, after entering 2016, China's Internet café industry will inevitably accelerate the pace of transformation, and on the other hand, there will be more and more investors who cross the border into the Internet café industry, and the number of Internet cafes in the country will show a trend of great increase, becoming the leading force in the Internet café industry. A single old model is swept out.

In the past three or four years, China's Internet café industry has been exploring the most suitable for its own transformation model and transformation path, Internet café is undoubtedly the most suitable one, it is "Internet café + café" model to make business development of the traditional single Internet café industry embarked on a diversified development path, and "café" is only one of the elements, this innovation, diversified elements can be "café", can also be "book bar", "billiard hall", "KTV", "theme restaurant" and so on. In the analysis of the market manager of the 58 Internet Wing Internet Cafe Value-added Alliance, it is not important what elements are, the important thing is the diversification of elements, and the Internet café is taking a diversified and value-added route, rather than the single type that only provides users with Internet services in the past.

Internet café has become the mainstream trend of the Internet café industry, there is no doubt about it, and in the competition of Internet café peers, it is no longer the competition of equipment terminals, network speed, decoration design, industry competition is a comprehensive consideration, positioning planning, Internet café design, supporting equipment, management services, marketing promotion, brand development ......No one is enough, and a full range of industry competition standards is the trend that Internet cafes should follow in 2016. Of course, the most important thing in this process is to combine your own actual situation, and tailor-made is the best.

Hello dear<> An Internet café, or Internet café, is a place that provides Internet access services and entertainment such as computer games. Here are some of my understandings of the internet café industry:

1.Entertainment and leisure venues: Internet cafes are a kind of leisure and entertainment venues, which attract many young people and e-sports enthusiasts.

People can enjoy playing games, socializing, and relaxing with their friends in the Internet café. 2.Multi-functional service:

In addition to providing internet and computer equipment, some internet cafes also provide other services such as printing, scanning, photocopying, etc., to meet the different needs of customers. 3.Social Communication Platforms:

Internet cafes have also become a place for young people to mingle and meet new people. You can team up and work together in the game, share your game experience, and enhance your social relationship with each other. 4.

E-sports competition platform: With the rise of e-sports, Internet cafes have become a place for many e-sports players to train and compete. Some professional esports cafes will provide better equipment and network environment to meet the requirements of esports players for gaming performance and low latency.

5.Cyber security and management: Cyber security and management are important considerations for internet café operators.

They need to ensure network stability, device security, and appropriate rules and regulations to maintain order and protect the interests of customers. The above is only a general understanding of the Internet café industry, and does not represent the specific situation. Different regions and different Internet cafés may have different characteristics and operating models.

Take an Internet café as an example to illustrate the significance of marketing.

Hello dear, with the Internet café as a scrambling code example, the meaning of marketing is as follows: marketing is very important to Internet cafes. Marketing can help Internet cafes establish brand image, improve customer stickiness, enhance customer experience, improve the popularity and reputation of Internet cafes, and increase customer base.

Through effective marketing, Internet cafes can more effectively spread and publicize their brands, let more people know about Internet cafes, improve the popularity of Internet cafes, and attract more customers to come to use. In addition, marketing can also help Internet cafes improve customer experience, improve customer stickiness, and make customers more fond of Internet cafes and more willing to come back. Internet cafes can provide customers with better services by carrying out different activities, providing coupons, gifts, etc., so as to improve the satisfaction of customers and increase the customer base.

1. Embryonic period: embryonic period The number of Internet cafes is small and has not yet become a significant economic or social issue: in the 90s, the Internet was just sprouting in Taiwan, and Internet coffee shops also appeared.

However, in the case of incomplete Internet infrastructure, limited bandwidth and the fact that most of the Internet users are mostly business people or those with a high level of education, most of the Internet cafes at this stage only provide basic Internet services such as information browsing and data inquiry, including the use of the global information network (www), electronic bulletin board system (BBS), news groups (newsgroups), etc.

2. Development period: The rapid development of Internet cafes and the accompanying social problems have triggered discussions from all walks of life: In the late 90s, Internet cafes sprung up like mushrooms after a rain, and the biggest reason behind it, in addition to vigorously promoting the construction of Internet infrastructure, is the rise of online games.

At this stage, most of the Internet cafes, in addition to providing basic Internet services, will also provide a considerable variety of online games, so in a short period of time, it has attracted the attention of many young people, and has become the most enthusiastic leisure place for teenagers after MTV and KTV, and it has also faintly formed a new youth subculture. However. The accompanying social issues have also become the focus of endless debates between **, families and teenagers.

3. Maturity: Up to now, Internet cafes have become leisure activities for all social strata and ages. For example, in addition to providing Internet access and catering services, Wanyu Internet Cafe has also developed professional online game-related hardware and software, upgraded and upgraded layer by layer, and has in-depth cooperation with upstream manufacturers to hold international e-sports events, gradually developing into the largest national e-sports interactive platform in China.

Internet cafés, or Internet cafés, originated in Europe and the United States, and were transmitted to Taiwan via Japan. In 2009, the concept of "Internet Café" was first proposed and popularized in China by Mr. Huang Feng, the founder of Wanyu Internet Café. As the name suggests, Internet café is Internet café + coffee, different from the traditional sense of ordinary Internet café, its initial role and function, mainly to provide a comfortable and fast Internet environment for business people, with the advancement of the times, Internet café has gradually become a new type of business with both entertainment and leisure functions, and one of the more outstanding is the net fish Internet café.

The version of the Internet café model should be the most common, and the Internet café friends who have been in the industry for a long time have also experienced this stage ......It is mainly just a simple decoration environment, a single extensive management and operation model, no brand and marketing awareness, no enterprise operation ideas, and a general hardware environment for Internet cafes, and the daily income of a single machine is usually about 20 yuan.

The version of the Internet café business model mainly refers to the Internet café with a certain Internet café decoration (more than 600 yuan per square meter of decoration), first-class hardware network equipment, relatively mature Internet café operation and management experience, a preliminary Internet café brand and marketing awareness, a certain Internet café enterprise operation ideas, and a single daily income of about 40 yuan Internet café.

The simplest understanding of the version mode Internet café is to solve a problem, that is, how to let consumers have a unique experience of digital entertainment such as Internet access and games, which is highly different from the experience that consumers can satisfy themselves, such as smartphone Internet access, and also play games at home and in the dormitory. This is also the experience described in the new definition of business model in which consumers cannot afford to buy on their own.

There are three main criteria for the business model of the Internet café:

1. The daily income of a single machine is more than 60 yuan;

2. The time fee and other income of the Internet café machine reach 6:4;

3. Specialized, innovative digital entertainment and leisure Internet experience, and comprehensively increase the unit price of Internet café customers.