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Conduct an external propaganda campaign.
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The opening event of a hot pot restaurant must be publicized and warmed up in advance. You can send leaflets in the traditional way of distributing leaflets in the most dense places near the hot pot restaurant, or you can collect likes through WeChat Moments, and you can discount the Circle of Friends for a few days in a row to promote the warm-up of this attack, and if the budget is sufficient, you can also pick it up or you can publicize it in the local newspaper ** or billboard or text message.
If the opening activities of hot pot restaurants should be attractive, then they should still work preferential discounts, such as the first day of opening, the second day of opening, the third day, the fourth day, or 8% off the opening discount. You can also give away a limited amount of alcohol, etc., which are all regular and effective ways. Or you can carry out the activity of recharging cards and giving discounts to attract customers to recharge and apply for long-term membership cards.
The opening activities of hot pot restaurants should also be combined with the season at that time to launch special activities, such as if in the summer, the launch of a series of snacks and cold dishes suitable for summer consumption, under the premise of ensuring profits and even costs, low-cost sales, to point to noodles, so that customers feel affordable, thereby driving the rise of popularity. Or launch a free sour plum soup, free beer per head per table, and so on. In addition, you can also give small gifts to customers, such as cooking oil, dolls, fans, and snacks to shorten the distance with customers and win psychological favor.
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1. Discounts. It is mainly used in the early stage of opening, ranging from five to eight hail buckets, but do not reduce the amount of dishes, do not raise the price, do not cancel the discount and then reduce the price, and really make a profit. This method should not be used in the middle of the acre, and it gives people a feeling of buying cheaply.
2. Long-term delivery of wine and beverages. Low-grade beer, loose sprinkles and homemade soy milk can be delivered. This method is more effective, but the cost is very high, and if the rent is expensive and the scale is small, the sales will not go up, and it will lose money. Once this method is used, it must be insisted on, otherwise, the number of customers will be greatly reduced.
3. Give gifts. In the past, lighters were sent, but now this method is too old-fashioned, and homemade spicy sauce and homemade hot pot base can be sent in the north. The things to be sent should be novel and practical.
Fourth, rebates, that is, eat 100 get 50 or 30. In fact, none of the stores were refunded cash at the time, and if you want to get the discount, you have to come back next time. This kind of means of making customers turn back is not so ideal, you must know that most of the high return rate is nearby, there are not many customers who have been consuming in a store for a long time, and the benefits that the public gets should be in front of them.
5. Food delivery. In order to launch new pot products or cold braised vegetables or other staple dishes, some stores adopt the method of giving a small plate per table to publicize, and some stores reduce a main dish to one to two yuan a day, and change the name of the product every day.
6. Discounts for those in line. That is, when the business is full, all those who wait in line will be discounted. It's a tough move.
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For the promotion of the opening of the new store, there are the following points:
1.In the early stage of opening, let others know what you are eating here, and let others know when you are opening.
2.The opening is divided into trial operation and formal business, the trial operation is to give customers experience, and then find their own shortcomings in the old family, to prepare for the official business, generally 1 to 2 days to implement the first few free orders and other discounts.
3.In the early stage of opening, Meituan, Douyin, Toutiao, and push to promote your own store and the products in your own store should let others know what products are in your core chiropractic store.
5.Irregular activities to attract traffic, with customers will create value.
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When the auspicious time arrives, the flower drum team will perform the congratulations.
Then lift the large gong that has been prepared in advance and place it at the door**.
The general manager or representative immediately rang the big gong and announced: XX hot pot restaurant is now officially opened.
As soon as the gong sounds, the salute should be fired.
Everyone applauded and greeted each other as they entered the store. At this time, the Flower Drum Corps continued to play congratulations.
1.On the first day of the opening, make sure that all the people who have been invited to the opening celebration are present, and the executives, including the invitees, as well as the family and friends who come to congratulate them, must gather more people before the opening.
2.At least two staff members continued to distribute leaflets to passing guests on that day.
3.After that, the professional service staff will start to receive the first guests according to the pre-trained workflow, and the lobby manager (or designated person in charge) must be on site at all times to solve all kinds of emergencies.
4.To open the business, it is necessary to ensure that the administrative staff are seated, and the leaders of the hot pot city will personally accompany them to eat and toast to thank them for their presence.
5.Designate a person to be in charge of the lucky family with the theme activity of "Today, we have dinner at your house", and make detailed records. Because this will be the beginning of word-of-mouth in the future of this hot pot city. Our service is far more important than your delivery.
6.Conscientiously do a good job in the number of preferential places for each table, control the cost on the spot, and do a good job of giving gifts to record.
7.After closing in the evening, the general manager needs to convene the heads of each link to summarize today's situation, point out the problems of today's business situation, and encourage everyone to do better tomorrow and arrange tomorrow's work.
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What do you say about the opening of self-service hot pot? If you are newly opened and it is a self-service hot pot opening, you can engage in some gifts and small gifts, or you can get any coupons for everyone with a membership card.
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There are now small pots in the hot pot industry, that is, one pot per person, so for convenience and hygiene considerations, through the understanding of industry experts, the large pot is generally about 25 yuan, and the small pot is generally around 10 yuan. Take a 400 restaurant as an example, the attendance rate at noon is about 70%, and it can generally reach 100% at night. Another point is the catering industry at the moment.