What should I do if the hot pot restaurant opening activity plan will not be done

The first thing to do is drainage, and the specific plan is as follows:

The owner of this hot pot restaurant designed the card to be valid for one month, because it expires after one month, so there is also a second recharge plan for customers to recharge again. After the second recharge is completed, we will sell the VIP privilege card to the customer who recharges the second time, and successfully lock the customer into our lifelong customer. The opening drainage products we designed for customers were calculated by the merchants, which was about 35 yuan.

Buy a 5 yuan membership card and eat a double hot pot worth 130 yuan for free**.

Customers have to spend 5 yuan to apply for a hot pot restaurant membership card, the first time to spend in the store during the opening period, 130 yuan of double hot pot**, in order to make this membership card more valuable, we also designed a transaction threshold for customers. Because, if there is no requirement, anything that anyone can buy is worthless, and the more strictly managed, the more precious it is! [Perfect things are not valuable, scarce things are valuable].

This threshold is, buy our membership card, and will do this 5 yuan buy card to send a double ** soft text worth 130 yuan, ** to his circle of friends and get likes 10 times, with the screenshot of WeChat Moments to be eligible to buy, so that a threshold is designed, so that everyone can participate in the interaction is fun, valuable. [Let customers become your free salesmen].

Remember one sentence. To do marketing is to be human. And the free model we advocate is to start from human nature to do marketing.

The free model is the best marketing model for drainage, interception, financial retention and return, and it is also the best business model. A business model that customers can't refuse!

It belongs to the positioning, with **, and then let the users who come to consume, **Circle of friends can be discounted, or coupons, or send beer or something, Circle of Friends** is viral marketing. Don't think about how much money you make in the early stage, as long as the taste is good and the activity is in place, you can look at my case.

The opening event of a hot pot restaurant must be publicized and warmed up in advance. You can send leaflets in the traditional way of distributing leaflets in the most dense places near the hot pot restaurant, or you can collect likes through WeChat Moments, and you can discount the Circle of Friends for a few days in a row to promote the warm-up of this attack, and if the budget is sufficient, you can also pick it up or you can publicize it in the local newspaper ** or billboard or text message.

If the opening activities of hot pot restaurants should be attractive, then they should still work preferential discounts, such as the first day of opening, the second day of opening, the third day, the fourth day, or 8% off the opening discount. You can also give away a limited amount of alcohol, etc., which are all regular and effective ways. Or you can carry out the activity of recharging cards and giving discounts to attract customers to recharge and apply for long-term membership cards.

The opening activities of hot pot restaurants should also be combined with the season at that time to launch special activities, such as if in the summer, the launch of a series of snacks and cold dishes suitable for summer consumption, under the premise of ensuring profits and even costs, low-cost sales, to point to noodles, so that customers feel affordable, thereby driving the rise of popularity. Or launch a free sour plum soup, free beer per head per table, and so on. In addition, you can also give small gifts to customers, such as cooking oil, dolls, fans, and snacks to shorten the distance with customers and win psychological favor.

For the promotion of the opening of the new store, there are the following points:

1.In the early stage of opening, let others know what you are eating here, and let others know when you are opening.

2.The opening is divided into trial operation and formal business, the trial operation is to give customers experience, and then find their own shortcomings in the old family, to prepare for the official business, generally 1 to 2 days to implement the first few free orders and other discounts.

3.In the early stage of opening, Meituan, Douyin, Toutiao, and push to promote your own store and the products in your own store should let others know what products are in your core chiropractic store.

5.Irregular activities to attract traffic, with customers will create value.

1. Discounts. It is mainly used in the early stage of opening, ranging from five to eight hail buckets, but do not reduce the amount of dishes, do not raise the price, do not cancel the discount and then reduce the price, and really make a profit. This method should not be used in the middle of the acre, and it gives people a feeling of buying cheaply.

2. Long-term delivery of wine and beverages. Low-grade beer, loose sprinkles and homemade soy milk can be delivered. This method is more effective, but the cost is very high, and if the rent is expensive and the scale is small, the sales will not go up, and it will lose money. Once this method is used, it must be insisted on, otherwise, the number of customers will be greatly reduced.

3. Give gifts. In the past, lighters were sent, but now this method is too old-fashioned, and homemade spicy sauce and homemade hot pot base can be sent in the north. The things to be sent should be novel and practical.

Fourth, rebates, that is, eat 100 get 50 or 30. In fact, none of the stores were refunded cash at the time, and if you want to get the discount, you have to come back next time. This kind of means of making customers turn back is not so ideal, you must know that most of the high return rate is nearby, there are not many customers who have been consuming in a store for a long time, and the benefits that the public gets should be in front of them.

5. Food delivery. In order to launch new pot products or cold braised vegetables or other staple dishes, some stores adopt the method of giving a small plate per table to publicize, and some stores reduce a main dish to one to two yuan a day, and change the name of the product every day.

6. Discounts for those in line. That is, when the business is full, all those who wait in line will be discounted. It's a tough move.

discount events;

Drink giveaways; self-help activities;

**Activity; **Activity;

coupon campaigns;

staggered consumption activities;

**Activity; 2. Management is the key, but most owners don't understand it (to take a management class)!

The marketing skills of the hot pot restaurant, the use of membership card series of gift activities, successfully attracted customers to consume 20 times!