What platform can we learn about marketing operations?

What are the better marketing operationsThe differences between marketing and operations are mainly as follows:

1. Different definitions.

Marketing: discover or tap the needs of quasi-consumers, promote and sell products from the creation of the overall atmosphere and the creation of their own product forms, mainly to dig deep into the connotation of the product and meet the needs of quasi-consumers, so that consumers can deeply understand the process of purchasing the product.

Second, the content is different.

Marketing: Comprehensively grasp the market status of the company's products, understand the competition strategy and effective consumer demand in the same industry, and provide a scientific decision-making basis for the market positioning of the company's products. Fully responsible for the implementation of the company's marketing goals and plans.

Responsible for the formulation of sales ** and the line is responsible for supervising the development of sales and promotion marketing plans. Regularly preside over the company's marketing work meetings to comprehensively and accurately grasp the company's marketing operation status. Overall responsibility for coordinating the working relationship between the marketing department and the rest of the company.

Operation: Responsible for the construction and development of the operation team, responsible for the overall brand operation and management, responsible for the formulation of the overall market work plan of the area under its jurisdiction, responsible for the company's marketing department (operation, brand planning) system specifications, and responsible for the coordination of external strategic cooperation brands.

How to learn network operation and promotion, the following are a few methods:

The first point: clarify your thinking, find relevant **, books to learn to figure out what network marketing is; Why do you need to do online marketing; How to do the first pure network marketing and its ways and means, etc.

The third point: summarize and study more, what problems you encounter in the process of doing it, learn from the methods told by others, and at the same time, it is best to study your own network marketing promotion plan according to the actual situation of your company, products and customers.

If you still have questions, you can continue to ask or private message me, if you find it helpful, thank you!

1. Channel promotion.

There are many types of channel promotion, including bidding promotion channels, SEO promotion channels, and some free promotion channels......Bidding promotion can be said to be the fastest in all channel promotion, the effect is ideal, and there are more customers, but there is a disadvantage of the collapse is that the cost is larger, which is still very good for short-term conversion rates.

SEO promotion channels refer to, Sogou, Shenma, 360, etc., the promotion cycle is longer, about half a year, and there needs to be a certain foundation to support, but this cost is lower, and it can be used as a supplement to brand promotion to help the operation. If enterprises want to take care of multiple things, it is recommended to do both at the same time to maximize the benefits.

2. **Platform advertorial promotion.

Use relevant ** channels to promote, such as ***, Sohu, Zhihu, Toutiao, Sina Weibo, etc., multi-platform promotion is mainly for multi-channel brand promotion and channel promotion and drainage, to achieve traffic conversion.

Now it is more and more inclined to the short ** era, Douyin, **hao, Kuaishou, etc., all kinds of short ** are becoming more and more popular, ** traffic with normal accounts is also very huge, you can try to use multiple short ** platforms to deliver, you can produce some content related to the enterprise**, the presentation effect needs to be interesting, once ** gets attention, then the traffic conversion rate will come naturally.

In addition, there are some free channels, such as various post bars, forums, and Q&A platforms for promotion.

If sales is quick marketing, then operation is a trickle of marketing. A good operation must have a sales mindset, and a good sales must have an operational mindset, and finally it will be well accompanied.

There are too many platforms, and what they do well is nothing more than those few commonly used platforms.

Needless to say, the online shopping platform, **, JD.com. Alibaba is enough for you.

1. The operation and promotion work consists of two parts, one is product planning, and the second is marketing and promotion.

2. Product planning is the premise of operation and promotion, and it is the premise of operation to determine their own product series, characteristic services, profit models, business models, business models, etc. through detailed market research and positioning.

3. Marketing promotion is the process of pushing products to the right customers through the right channels and promoting customer purchases. The key here lies in brand packaging and planning, sales policy formulation and implementation, customer relationship management, etc.

4. Therefore, to do a good job in operation and marketing promotion, we must optimize from the design of the top level of the project layer by layer, there is no shortcut, only focus on the extreme!

<>1.Choose your positioning.

The most difficult thing for novices to start is to choose a bad positioning, so many people hesitate for a long time in this step, and eventually lead to failure. My suggestion is: get up and running first!

In fact, the very fixed sales of the slag position is not achieved overnight, and it may have undergone several adjustments, so you can find the field that you are interested in + have certain advantages, and you can start. If there is no area of strength, then do what you are interested in, and then force the input through the output, and constantly improve your ability in the field.

2.Learn data analysis.

Data analysis is also one of the basic skills of operators, and if you don't do data analysis, you will lose a lot of costs that should not be lost, and you will lose a lot of resources that should not be lost.

3.Promote it.

First of all, it is necessary to disassemble the target group of the product or activity that needs to be promoted through the operation personnel and analyze the main coverage of the population and region, and at the same time, it is necessary to quietly provide user preferences and active scope, and analyze the effective promotion channels and methods in combination with the existing channels, and then begin to promote and publicize the product or activity, and constantly adjust the promotion according to the channel feedback and product activity feedback in the process.

In the whole process, it can reduce the cost of promoting the hand-based hand-to-hand transmission and improve the accuracy of users, and obtain accurate users in a low-cost and high-efficiency way, which is also the benefit of the combination of operation and promotion. In fact, it can be simply understood that the operation can provide more scientific and user-oriented data and content, and the use of data and content to carry out operation and promotion can not only maintain the accuracy and scientificity of the operation, but also reduce the promotion cost and improve the promotion efficiency.

Both of these are important and complement each other.

Marketing refers to the process of enterprises discovering or mining the needs of quasi-consumers, promoting and selling products from the creation of the overall atmosphere and the creation of their own product forms, mainly to dig deep into the connotation of the product and meet the needs of quasi-consumers, so as to let consumers deeply understand the product and then buy the product.

Operation is the planning, organization, implementation and control of the operation process, and is a general term for various management work closely related to product production and service creation. On the other hand, operations management can also refer to the management of the design, operation, evaluation and improvement of the systems that produce and provide the company's main products and services.

Marketing: Management, planning, and other activities for the sale of products.

Operation: Management, planning and other activities for the better operation of the product.

Mainly for different types of products, such as toothpaste, cars and other goods, the most important process is the sales of products, so marketing positions are needed. For some Internet products, the most important process is the continuous use of the product, which needs to be able to run well or with high quality, so it needs to be operated in an operation position.

As for the specific job responsibilities, you can look at the corresponding job requirements.

Operations include marketing.

Operations need to think about what I want to sell, how to do it well, and what to do if there is a problem when I sell.

In other words, it is the product, brand, planning, promotion, logistics, service, and control chain.

Marketing needs to think, how to sell, how to be good, who will buy, how to tell him, as for what to sell, whether there is a problem after sale, it has nothing to do with me.

In other words, it is planning and promotion.

Operations needs to provide direction to marketing, i.e. what products I want to prepare, who needs them, and where they are.

Marketing is mainly based on the guidance of operation, find product positioning, find user groups, and then extend the marketing plan through the commonality of user groups, let user groups see through information delivery, and then resonate with the product and pay for it. As long as a user places an order, most of the marketing mission has been accomplished.

Of course, marketing can also be expanded, such as assisting operations to deal with after-sales problems, and expanding marketing results with the help of good user feedback, such as user praise in Tmall's common product pages; You can also use bad user feedback to create topics, such as guiding users to take advantage of hype about product quality and supply problems.

Compared with the two, marketing is more difficult to learn and more complicated.

If sales is quick marketing, then operation is a trickle of marketing. A good operation must have a sales mindset, a good sales must have an operational mindset, and finally it will be integrated.