The war between Chinese and foreign donkeys, the price of Ejiao is off a cliff, what happened to Eji

**Falling is raised abroad, and it has nothing to do with efficacy. Now the sales of glue are increasing. 。

If you are everyday. Or eat a little glue at both ends for three days. That's not the case in the evaluation area.

There will probably be a lot of people scolding me. But I want to express it. I still want to express my .........I eat gum.

But it doesn't sell glue.

**The cliff must be because it has been affected.

**The cliff has been greatly affected.

The authority confirms that it has an effect on frozen pig skin, and the production is cruel, to smoke the donkey alive! This cruel product with no curative effect should be banned! All they eat is a curse of grievances and resentment.

The main problem is that consumers have woken up, and they are not as good as before, and if there can be clear physical and chemical and data proofs, rather than relying on market education, it will not be so.

Isn't Ejiao just donkey skin, it's all hype, people can't eat it, it's okay if you don't eat donkey skin.

The medicinal value is the same as gelatin, and it is better to eat pork skin jelly than to eat it.

Ejiao has been growing in recent years.

Self-proclaimed as a national treasure, deceiving people who are stupid and have a lot of money. It turned out that the black donkey in East Africa, now the African donkey, the Central Asian donkey, and the donkey from all over the world are coming. Expose your own lies yourself!

Donkey skin is a big tonic for beauty, and it is all blown. Serious damage to the reputation of TCM.

Ejiao is useless, it is hyped up.

It's just an ordinary jelly food, making mature food, fifty yuan a catty, which is his peak **.

Ejiao is not a valuable thing, at most it can only be some kind of single food, and copying this ** shows that there are too many people who are stupid and have a lot of money.

This thing is touted, and the effect is not so good!

There are so many fake ejiao, I don't dare to buy it!

Eat pig's trotters and run fast, believe it or not?

It's time to end the deception.

The fate of black-hearted merchants did not fool consumers, but put themselves in.

Ejiao was deified, and an ordinary donkey skin was turned into a golden skin by magic.

Boiled donkey skin deceives people, and few people in the country believe in its value!

Ejiao may have been replaced by new medicines.

With Ejiao, the donkey skin behind it is also about 70%. The reason is the impact of foreign donkey imports or the recession of the domestic ejiao industry?

Recently, after maintaining rapid growth in performance for 12 consecutive years, Dong'e Ejiao's report card in the first half of 2019 suffered a "Waterloo", which has become the focus of continuous attention in the capital market.

Yicai 1 reporters found that while its results fell into a trough, the market of donkey skin, the raw material of Ejiao, which had been speculated in the sky, was also in mourning, encountering the lowest point in history.

In recent years, under the cultivation of the market, Ejiao has become a traditional Chinese tonic with ginseng and deer antler, and Dong'e Ejiao is even more sought after.

With Ejiao, the donkey skin behind it is also about 70%. The reason is the impact of foreign donkey imports or the recession of the domestic ejiao industry?

Since 2010, for 8 years, where does Dong'e Ejiao's confidence come from to continue to raise prices?

1 The reporter took the donkey skin market as the starting point, and tried to restore the internal logic behind these problems through field investigation.

Foreign donkeys are coming.

Starting from Jinan Yaoqiang International Airport in Shandong, drive more than 10 kilometers to the northwest, cross a pontoon bridge across the Yellow River, and come to the donkey farm of farmer Xu Zhikui. On dozens of acres of land in this vicinity, there are many donkeys from surrounding farmers, and the number of them reaches thousands in many cases.

Xu Zhikui said: "Now is the low point of donkey skin, which cannot be compared with the situation when it soared in the past few years. "The floor of the donkey farm is covered with donkey skins; In the donkey skin warehouse, there are also several piles of pickled dried donkey skins, with more than 2,000 sheets.

Xu Zhikui said that there are two ways to store donkey skins: refrigerated and salt-dried, "Salt-dried is the usual way to store donkey skins in many Ejiao factories, and if the environment is ventilated and the temperature is suitable, it can be stored for two or three years." ”

Donkey skins are worthless now, and they can't be compared with the past. Xu Zhikui said that an adult donkey skin is about thirty or forty catties, and now the ** per catty is about 25 yuan, so a donkey skin is about 800 yuan to 1,000 yuan. But at its peak, a donkey skin could sell for three to five thousand yuan.

Xu Zhikui, who is in his 50s, is a well-known donkey farmer, who has opened a local cooperative for more than ten years, and he has experienced the whole process of donkey skin from soaring to falling to the bottom.

Wang Jiao had a big accident.

How good the curative effect of Ejiao is, how deified it bragged.

Next year, change the tiger bone glue to fry, and the scarcity is expensive.

Beijing pharmacy, Dong'e Ejiao block 1299 yuan 240 grams, less than half a catty, you told me that the price was reduced?? You come out.

It should be more useful with those things such as ejiao, peanuts, jujubes, sesame seeds, etc.

If you eat pig's trotters and run fast, don't you run faster when you eat rabbit trotters?

Earn money from rich people, including Tibetan mastiffs. Moutai. Brain platinum. The beauty industry is all about the enlistment of rich people, and I just want to say that they are very good at making money.

**Company commander is not necessarily a description of its medicinal value, nor is it necessarily speculation, in the past ten years, China's prices have also grown very fast, the tide is rising, and Ejiao's ** has of course grown.

The doubling of Ejiao's ** is completely hyped by the society, and the nutritional value of Ejiao is undeniable, but as far as its ** is concerned, it is still very cost-effective, and many people are overly dependent on and trust people, which is actually a very bad development trend.

It is really valuable, the ** effect of Ejiao on physical weakness and anemia is very good, I have eaten Ejiao for a period of time, and it is very effective for the improvement of qi deficiency.

Its value is more and more recognized by more and more people, and people's awareness of health is getting stronger and stronger, so the **** of Ejiao is inevitable, and everyone's needs are increasing, which naturally leads to its ****.

Authentic Ejiao is indeed made of donkey skin, but now there is a type of ejiao called New Ejiao that uses pig skin. Kill living beings, so do you eat pork? Do you want to eat chicken?

Do you want to eat fish? If you have eaten it, you will not have to say anything more about mutilating living beings. Because where there is no need, there is no harm.

Ejiao, only donkey skin boiled out is called Ejiao, in fact, cowhide can also be boiled glue, but cowhide my glue is generally used as a binder, especially in China, which has been used to reinforce furniture made of wood for a long time.

Donkeys are reproducing slowly, and my country's donkeys have long been in short supply, not only the highest in China over the years, but even the donkeys in Pakistan and Africa are almost bought out by us. Because the need is greater, but in fact, the role of psychological comfort is greater.

As for whether it is a mutilation of life, it depends on what you think, if pigs, chickens, ducks and geese, horses, cows, sheep, donkeys, are not domesticated to breed or work as pets, it is estimated that many of them have been extinct, and donkeys are not raised to work now, so as long as they can eat it, it will never be extinct.

In fact, cows are still killed to eat meat after working all their lives, horses are still killed by people riding for a lifetime, and we have changed too many things in this world.

It is rumored that Dong'e Ejiao "makes" itself, and it is normal for everyone to not like to take Ejiao.

01. Exaggerate the effect of the product and hurt the hearts of consumers02. Consumers can't afford it03. There are many health care products in the market, and Dong'e Ejiao is a substitute

To sum up, everyone doesn't like to take ejiao very much now. Because of the decline in sales, Dong'e Ejiao is currently facing difficulties, and even has caused losses.

First of all, its selling price is not cheap, and we have forgotten the tradition in the new era, and many other nutritional products on the market are flawless, so we generally do not consider this.

Because the current Dong'e Ejiao is not so divine in people's eyes, because after scientific research, Dong'e Ejiao is actually not as effective as imagined, so I don't take it anymore.

First of all, it is certain that Ejiao has an effect, but it is not an exclusive production, and the quality of Fu brand and Tongjitang is also good. Secondly, because the ** of Dong'e brand has risen too outrageously, exceeding the affordability of consumers, and the so-called value return is a pure fallacy

Because Ejiao is now used as a health care product and nutritional product, it is not a necessary item for life.

Dong'e Ejiao is a royal tribute from the Tang Dynasty to the Qing Dynasty, it is rumored to have a history of 3,000 years, but it is such a precious food that has lasted for thousands of years or has not been loved by the massesThe first is that too many of the same products have caused competitive pressure and led to a backlog of inventory, and the second is that in recent years, the edible effect of Dong'e Ejiao has been questioned, and some people who are ready to buy or have bought before have discouraged their desire to buy, so the inventory is getting bigger and bigger.

First, the fierce competition in the same industry leads to inventory backlog.

Dong'e Ejiao should be regarded as the leader in the Ejiao industry, because of the monopoly of the branch, often a lot of money is flowing into the pocket, since ancient times, people like to do business, when others see Ejiao, this product is sold at a high price and high profits, and some people begin to worry about itSince you can't get the formula of Dong'e Ejiao, then find someone to imitate his things and make a similar one, and when it goes on the market, the price is lower than that of Dong'e EjiaoNot only can it seize the market, but also quickly store the goods.

At present, you go to a shopping ** to search for manufacturers about Ejiao, there are not thousands but also hundreds, this is because of the chain phenomenon caused by seeing Dong'e Ejiao make money, with the competition of these people, the number of people who originally ate Ejiao has been divided and divided, and the remaining people who buy Dong'e Ejiao are becoming fewer and fewer, and consumers can't eat the twists and turns at allWhen it looks like it looks almost the same and tastes the same, but it is much worse, consumers will naturally buy affordable ones.

Second, negative news about Ejiao is not uncommon, resulting in a sharp decline in word-of-mouth.

Although Ejiao is handed down by the ancestors, but in the hands of modern and contemporary people, it is still improved before it is put on sale, according to rumors, Ejiao is boiled with donkey skin, which mainly has the effect of nourishing yin and nourishing blood, and there are a bunch of benefits of eating Ejiao on the Internet, I will not give examplesBut when you search, you should be able to see a kind of news, that is, "eating ejiao is bad for the body", some people may want to ask, ejiao is not a nourishing food, why is there any harm? Although Ejiao is good for people's bodies, because it is a medicine, if you eat too much or eat it wrong, it will still appear***.

Although this statement has not been confirmed by experts, it is precisely because of this kind of remarks that modern people who are extremely desperate give up the idea of buying Ejiao, after all, no one wants to spend the first time to eat supplements but end up with a poor health result, so with the vicious circle of this rumor, the sales of Ejiao continue to decrease, coupled with peer competition, Dong'e Ejiao began to lose money.

There are too many administrative and logistical idlers, and the salary is high! The grassroots are tired and half dead, and they can't get money. There are too few people doing things in the market, and this year they began to lay off employees, and they also laid off employees at the grassroots level, and then Dong'e is even more sad!

It's all hype, look at the current TV series, if you have nothing to do, you have to mention Dong Ejiao.

What about the high pricing? Can no one buy without losing money?

I think maybe it's because it's so unpalatable. I once ate it for a day, Brother Dong was going to use it to replenish qi and blood, to be honest, Ejiao was really unpalatable, I bought a whole box and threw it away after eating two bites.

First of all, it is very expensive, and secondly, many people say that the main ingredient of Ejiao is collagen, which does not have iron to replenish blood, so they naturally reduce their purchases, so they lead to a low sales market, cannot be sold, and loses money.

Because the raw materials of Dong'e Ejiao are becoming more and more difficult to produce, and the continuous improvement of the consumer group has also led to a smaller and smaller consumer group, and the efficacy of Dong'e Ejiao has been questioned, so it will continue to lose money.

Ejiao's ** is very expensive, but its sales were very good in the early stage, and now its sales have dropped sharply, and its production cost is relatively high, which has led to a very serious loss.

Although it is expensive, it also requires a high cost, and its sales have been declining recently. Therefore, the most important thing that caused him to lose so much is that he is buying less now.

Although it is expensive, it is necessary to recover the cost before it can stop the loss, because the essence of Ejiao is actually protein, and if you want to supplement protein, you can achieve the same effect by buying pork and eating it.

No industry exists in isolation, behind Ejiao there are raw materials, packaging, transportation, sales and other links, and each industry has other industries derived from it to provide services, so it is not too much to say that Ejiao is behind tens of billions of business.

Let's start from the production of Ejiao raw materials, the current market of a donkey skin is about 2,000 yuan, the annual production of Ejiao needs to consume more than 4 million donkey skins, this alone is 8 billion output value, Ejiao production also needs other raw materials, these materials are also not cheap, only the production cost of this piece, the annual amount will reach more than 10 billion yuan, this part of the money is distributed by the breeder and other raw material producers.

After the production of goods, it also needs to go through processing and packaging, and the cost of part of the whole industrial chain is the lowest, the product leaves the factory to go through transportation, warehousing and logistics, and before selling, it also needs to go through the advertising and packaging of the product. What really maximizes these benefits is the sales of Ejiao, and the Chinese people worship the health care effect of Ejiao too much, so that the produced Ejiao cannot meet the market demand at all, and the first will increase year by year when the supply exceeds demand.

The above parts are the process of regular Ejiao entering the market, the profits in this are too huge, so many people also choose to enter this industry, many people will use some non-compliant behaviors to produce inferior Ejiao, although the ** of this part of the goods is slightly lower than the regular Ejiao, but it also occupies a lot of market share in the market, and even the annual output value is higher than that of the regular Ejiao, I also count this part into the Ejiao industry, the economic value of the annual output of this industry should be more than 100 billion yuanIt is a large-scale industrial chain.