How do you find specific customers, how do you find effective ones?

First of all, you did not explain the content of your company's real estate projects, and secondly, many of the descriptions of the customer image are not realistic.

Between 35 and 45 years old, that is, the target group is locked in the post-60s and post-70s.

In the post-60s area, few people with a low level of education are in the rising stage of their careers. Either they have entered the ranks of "small" successful people, or they are ordinary people, and there are ordinary people with very few complex social relations (more than relatives).

And what about the post-70s? In this area, if there is no high level of education, it is very difficult to start a business (excluding people with family advantages), and it doesn't matter what career is rising. On the contrary, people with a certain level of education will never "close off the country", they are generally very concerned about the things around them, and they think that this is a potential wealth.

Also, among your 35+ people, are there many people who like a certain sport or hobby?

It can be said that there are very few. If it is 25 or 35 years old, it is much more, because the education of different times is different. They breathe a different kind of air.

The living habits of the one or two business owners mentioned in 6, to be honest, if they are really like this, sooner or later they will be eliminated by the market.

Do you still think your customer demographics are valuable?

First of all, you also said that you are targeting small and medium-sized business owners, so first refine this piece of information. What kind of people are starting small and medium-sized enterprises in Henan? This part is difficult to do without the relationship between the first department.

I don't have a lot of time, so it's hard to go into details.

Let's give you a list of customer characteristics.

Based on what you said, my preliminary estimate is that your company is going to equip these customers with sports facilities and venue construction.

1:0 between 100 years old (age is not a requirement to limit your customer base).

2: The business is in a period of steady development (this is necessary because you are going to do business, if the other party has no intention of working with you, or they do not plan to fund the project for you, then the effort is futile).

4: The boss of the client company is very concerned about the welfare of the employee (that is, the boss of the target company knows how to alleviate the fatigue of the employees and make them work better).

5: Investment is very rational and cautious. (It's basically a must-have for every boss, or even everyone, it's hard to find a fool with a brain).

Not much more.

I think this type of person may be busy, so I don't have much opportunity to read TV and newspapers.

It's weird not to go online. Hehe!

Put some advertisements for office buildings, I don't know if it's okay.

Or find some friends in the circle to recommend and introduce, you can meet such a few people.

You can also find a way to visit someone's company.

Lao Tie can try sohojoy can find reference content, there is excel format, so that the efficiency will be several times higher, you're welcome.

1. Friend introduction method.

The method of approaching customers with the help of friends is a very effective method. Behind this approach is the sociological principle of acquaintance and affection, which means that people are always willing to agree to the demands of people they know and love. The success rate of approaching customers with this method is as high as more than 60%.

There are two types of methods: personal referral by friends and indirect referral by friends. Indirect referrals from friends mainly include **, business cards, letters, notes, WeChat, WeChat groups and other forms. When approaching a new customer with an indirect introduction from others, you need to be humble and not condescending.

Don't show off how close your relationship with the introducer is, either. You can sincerely praise the customer's own language to lead to a friend's introduction, for example: xx said that you are more interested in this product, and he introduced me to visit you, which is specifically mentioned by him in WeChat.

2. Use the event method.

Use the event as an opportunity and as a reason to get close to the customer. These events can be events of the salesperson's own business, events of the customer (customer company), or events in society. Such as celebrations, entertainment, opening ceremonies, product launch anniversary activities, what activities are held by customer companies, various festivals and festival activities, Olympics, college entrance examination, high school entrance examination, and even natural disasters, crisis events, etc., are the best time and materials to approach customers, of course, it is important to know the customer's background and social preferences in advance.

For example, knowing what events are currently being held in their business, and customers are important people in charge of their company. You can approach customers for this reason.

3. Investigation approach method.

It's also a great way to take advantage of market research opportunities to get close to customers. It can not only help enterprises understand the status of customer needs, but also take the opportunity of surveys to expand the visibility of enterprise products, and can carry out publicity, and can also provide salespeople with reasons to approach customers. In this way, it is also possible for the company to improve the professional knowledge of the salesperson.

If the salesperson's expertise does not understand the content of the survey, it will cause dissatisfaction among the customer. After the customer fills out the questionnaire, the salesperson can approach the customer for the second time in the form of a gift to thank the customer.

Fourth, the method of seeking advice from questions.

Salespeople can approach customers by asking them for help with difficult questions, or by asking them directly (with questions related to the customer).

5. Service proximity law.

A salesperson approaches a customer by providing them with a certain service that is valuable and meets their needs. Specific methods include: maintenance services, information services, and free trial services.

The twelve ways to find customers are as follows:

1. Increase the stickiness of old customers

If the customer maintains well in the early stage and is satisfied with your products and services, the customer will continue to carry out in-depth cooperation in the follow-up cooperation, which can save the communication cost and time of both parties, and directly enter the transaction stage, which is the most ideal customer lead**.

2. Customers come here

The customer's purchasing propensity has been clearly defined, and there is a high probability that such a customer will close the deal. But this is a difficult situation.

3. Introduction of old customers

Because someone will introduce it to you, this kind of information is highly credible.

4. Information brought by peers

Non-competitor peers, that is, sales peers of different products of the same customer, communicate customer information with each other but do not form competition. Through communication and information exchange on the network, corresponding customer clues and information can be obtained.

5. Information at technical seminars

Technical seminars, especially high-tech industrial product technical seminars, manufacturers will invite some experts and potential users in the industry to participate in the conference every year, which is also a good opportunity to find potential customers.

6. Obtain information through the bidding company

For some large-scale projects, the state stipulates that they must go through the bidding process, and the bidding company can indeed obtain project clues.

7. Information provided by design institutes or consulting companies

Generally, for larger projects, design institutes or consulting companies have already participated in the feasibility study, so they can grasp the information relatively early and comprehensively.

8. Information provided by industry associations

Although industry associations are only non-governmental organizations, I am afraid that no one can understand the situation in the industry better than industry associations, and if your potential customers happen to be members of an association, getting the help of the association is an effective way for you to directly reach potential customers.

9. Information provided by the general contractor, subcontractor or integrator

10. Information provided by information companies

11. Information on the Internet

Modern society is inseparable from the Internet, and it is so widespread that it makes it very convenient for us to search for potential customers on the Internet, just move your fingers and type in a few professional keywords, you can get a list of customers, contact details and even a detailed company introduction.

12. Information obtained from strange visits

Hello dear We are happy to answer for you: the 12 ways to find customers are the door-to-door interview method; meeting search method; Searching for old friends and relatives; data access method; ** Finding the Method; letter finding method; network search method; SMS look-up method and so on. The meeting search method refers to the various meetings attended by the target customers, such as order fairs, purchasing fairs, trade fairs, exhibitions and expos; Capture opportunities to connect with your target customers and find ways to develop them.