What is the key to the difficulty of knowledge monetization?

The difficulty in monetizing knowledge lies in how to systematically implement the contentMarketing campaigns and user managementOnly when the knowledge content is disseminated can it be realized, and the marketing must also manage the user and enhance the user's life cycle.

Choosing a third-party tool would be a wise choiceShort bookIn this field, it is relatively mature and perfect, which can solve marketing problems in one stop, a series of closed loops from purchase conversion to user management, and can also sell peripherals in short books to help improve conversion rates, and is cost-effective.

For content entrepreneurship, many people think that it is to share knowledge to make money, but those who understand understand that it is necessary to build a system of knowledge and convert it in order to make money and maximize the wealth effect. However, after building the knowledge system, how to find a tool and a platform to transform is also a very critical problem, and they don't know that finding a channel for monetization is the most difficult problem. Many content producers are unclear about the current situation of the knowledge market, they don't know what good tools are available, and they are not familiar with the rules of the platform.

I think the difficulty is to make users recognize that your knowledge is valuable, and people will be willing to spend money on valuable things.

1. Your knowledge is not yet public information, and it is useful to everyone, and your special experience allows you to obtain this knowledge, so you provide this knowledge to improve the efficiency of others to obtain this knowledge, and you can use it to monetize. (e.g. verticals).

2. You have used this knowledge to practice, thought in practice, and used thinking to adjust your actions, and you have done it. Your thinking in action becomes invaluable, and you can use it to monetize. (e.g. management training).

3. If you have a higher cognitive height than others and a deeper cognitive depth than others on this knowledge point, and it is correct, then you can realize it (for example, Columbus believed that the earth is round, and successfully found the queen to finance the funds to complete the circumnavigation of the world).

4. You organize the scattered "information" into a "knowledge system" through practice, share it, and realize it.

If I don't have any of the above four points, and I still want to use my knowledge to monetize, what should I do?

You should start practicing, share the pit you have stepped on in practice, share your practical thinking, save everyone's trial and error costs, and you can also use it to monetize.

I was in sales, and I often posted my personal experience on some platforms, and gradually there were more fans, and then I led them all to the dating software to build a group, and began to share a lot of knowledge with them for free, and then began to charge gradually, although I didn't make much, I wanted to be happy.

When I was in college, I thought I was majoring in accounting.

After I got married, I have been in charge of the family's finances, from firewood, rice, oil, salt, sauce, vinegar and tea, to children's tuition fees, electrical products, and I have the final say on big and small things.

I am particularly gifted in this area, and based on what I have learned, I keep my home in order and my life is getting better and better.

Over the years, I have saved a lot of money for my family, and my husband has trusted me more and more.

For example, when I went to Yueyang Tower during the summer vacation of my third year of high school, there was an activity at that time, as long as I could recite the entire "Yueyang Tower", I could reduce the ticket, I actually had forgotten, but it didn't matter if I had a foundation, I found out that the article was memorized for more than ten minutes on the Internet, and I was able to memorize it all after ten minutes, and the result was really free of charge, and the sense of accomplishment at that time was very great, and I got a substantial return through knowledge for the first time!

This is an era of knowledge, and you have to make good use of your knowledge to make it more valuable.

By chance, I was pulled into a Q&A platform by a friend, and since then I have been out of control, and I can earn my own pocket money while sharing knowledge with others, which doesn't feel too good. Later, I successively made other Q&A platforms, and until now, I feel uncomfortable without writing Q&A for a day, and writing Q&A has become a habit.

Once, by chance, I learned about Wukong Q&A, and I didn't expect to get a bonus after signing up and answering a few questions, which made me happy, because while sharing my own views and opinions, I not only helped readers, but also benefited myself. This allowed me to experience the joy of monetizing knowledge.

Later, I did the Sesame Q&A, and now the Hand Bai Q&A. Although the platform is different, but it is all Q&A, with the encouragement of the platform, there is a motivation to create, so I will write Q&A every day, communicate and learn from netizens, and realize knowledge, you can too!

They filmed the content they didn't know and posted it to the platform, and then the teacher rushed to answer. A question should be answered by the process, and sometimes it should be explained appropriately. If you answer correctly, you will receive a commission and you will be able to withdraw it instantly.

1. The payment method is cumbersome, Zhihu live is very troublesome, what to recharge Zhihu coins, some users tossed for two days and didn't get it.

2. There is no way to find the right channel to recruit your own audience.

3. What kind of knowledge is the knowledge that meets the needs of users (decides whether it can be sold); who these users are and how large they are (decides how much they can sell); What is the most appropriate form for this knowledge to take or to what extent it satisfies the need (to determine how expensive it can be fetched).

4. What can you rely on to accumulate enough followers and users who are willing to pay for you?

5. The knowledge that can flow at present is actually just the "cognitive surplus" of some people over others.

6. I think the most difficult thing to monetize knowledge is to be strict with self-discipline. If you can stick to your map, it's only a matter of time before you monetize.

7. There are two controversies arising from "knowledge realization": one is troubled by traditional settings and lacks a certain market, but with the birth of a large number of "preparatory middle class" and the popularization of the concept of "paying for knowledge", this problem has been basically eliminated; One is the community payment under the slogan of growth management, which is full of all kinds of chicken soup, success learning, **.

One of the biggest disadvantages of the sub-answer is that the operating model is easy to be copied, and the traffic capacity is easy to be diverted. This can be seen from the opening of paid Q&A on Weibo, the Yunjin Naying model is too simple, as long as there is a big V platform, this routine can be perfectly replicated.

Another disadvantage is that the infiltration of the solution is now more and more like IP monetization, rather than knowledge monetization. Many questions are just about the private life of this big V, and they can't be called knowledge.