How to use corporate SNS for marketing

First of all, we must find a reliable community platform, because community marketing is a very time-consuming and energy-consuming thing, and if it is not done well, it will have the opposite effect.

Secondly, after registration, you should improve your information and update some dynamics, but don't rush to send advertisements in the early stage, etc., it will only cause everyone's plan, it is best to add some friends first, and interact with friends in the same industry, and recommend relationships;

Finally, through some soft articles, the product and service concepts will be published in the form of Weibo or articles, and the soft means will penetrate into the users without causing user resistance;

Speaking of which,Remembering that I'm more interested in the UU community,It can be bound to Sina Tencent Sohu and other Weibo,The published Weibo can be synchronized to multiple platforms,This is very satisfying,Let's say so much first,I hope the landlord will give a little hard money,Word by word。。。

Enterprise SNS products are platforms for internal communication and collaboration, which are characterized by openness, user-created content, sharing, and immediacy. If you want to do marketing, you should use the public SNS platform:

1) Abundant resources.

Whether it's a comprehensive SNS or a vertical SNS. There is no specific user group, which is widely distributed, all over the country, all walks of life, so, this gives SNS unlimited resources, and the majority of users slowly help SNS to accumulate resources in use. In fact, the user is the resource.

2) High user dependency.

Because SNS has accumulated more resources, it is easier for SNS users to find what they want on **, for example, some people want to find their hometown and find something they like. Resources provided by other users can be dispersed to solve this problem. Another example is that I met some like-minded people at SNS, so I wanted to go up and talk to them every day.

Gradually, a certain user group has been formed, and there is a high user viscosity.

3) Extremely interactive.

SNS** is not an instant messenger, but its instant messaging effect is also very good. There is also the ability to write some messages to send to friends, which is a very handy tool. At SNS**, people can discuss their favorite topics at the moment.

You can start some polls, ask some questions, and mobilize the wisdom of everyone.

4) The value of SNS.

Uniqueness. 1.Traditional instant messaging (chat): SNS (P2P) does not require any server.

2.** and voice communication: SNS transmission speed is more than 8 times that of Skype, because SNS compared with Skype, the advantage is not in the simple P2P voice connection, but in improving the bandwidth speed of the entire network.

Then, the voice quality of SNS will greatly exceed that of a flat Zhengtai, and Skype is a voice communication P2P software.

3.Online games: Online games developed on SNS do not require online game developers to invest in centralized servers and bandwidth. The only thing they need is to have a bank charge interface.

Style. 5.Compete with eBay: In the SNS marketplace, buying and selling anything doesn't require a server to control it, it's just what the buyer and seller need.

How to ensure the credit of the purchase and sale is accomplished, and this task is not done by eBay or SNS, but by the banks and insurance companies that already exist.

SNS is free for individual consumers. Only a small software access license fee is charged to strategic aligners.

SNS's go-to-market strategy is to be predatory and aggressive.

Social networking service providers have different positioning for different groups of people. For example, the original social ** was used for making friends, such as friendster and linkedin in the United States. There are also ** services dedicated to business people dating, such as China's Tianji.com, Germany's OpenBC.

A similar ** in the Chinese area is Juxian Hall located in the United States. However, the biggest profit prospect** is still marriage and dating**. In addition, SNS** for young people and college students is also more popular, for example, MySpace in the United States was acquired by Murdoch's News Corporation**.

Facebook is very popular among American college students (Facebook is now more widely used), and China's Mock Shaker Intranet has been acquired by Thousand Oaks Interactive, the parent company of China's popular Maopu. So that instant messaging providers such as MSN, QQ, and Skype never expect that they can make money by selling registered numbers, and don't expect to rely on advertising to generate revenue. Establishing such apps in the minds of consumers doesn't cost developers at all, magnifying their server costs and bankrupting their strategy of server craving users.

Make the likes of eBay and Google highlight their weaknesses in the face-to-face, person-to-person model of SNS. Forming the impression in the minds of consumers that the Internet application is on their own machine. Smoothly transfer the users they nurture to SNS.

At the same time, amplify their server and bandwidth costs. So that online game operators like Shanda dare not face the hegemony of game producers. Using SNS to develop P2P games, so that game companies can publish games without relying on a large number of servers.

Thus disrupting the monopoly dream of a game operator like Shanda. Let the game makers applaud and let consumers get a cheaper gaming experience.

SNS marketing is a kind of marketing that uses the sharing and sharing function of SNS ** on the basis of the six-dimensional theory. Make your product known to a large number of people through viral means. You can also do a survey or something here.

Anyway, if there are enough quasi-only files, one circle to another, you can spread this SNS** all over, of course, this is theoretical. In fact, Brother Qing still has a lot of cold corners on the Internet. SNS marketing is relatively new.

In many places, this notion is not there. With the change of the network, more and more marketing methods will be generated and applied. Regardless of the marketing method, the results are the only measure of marketing effectiveness.

SNS has the following three meanings:

socialnetworkservice: Chinese translated as social network service or social network service, paraphrased as social network service.

socialnetworksoftware: Translated into Chinese as social network software, according to the theory of six degrees, based on knowing friends and friends, expand their own contacts. And expand your network infinitely, and you can get the help of that network at any time when you need it.

When we talk about SNS, we mainly refer to SNS**.

Let's explain what the six-degree theory is (also known as the six-degree space theory, the six-degree division theory, and the small world theory).

In 1967, Stanley Milgram (1934-1984), a professor of psychology at Harvard University, coined the theory of six degrees of separation, which simply says: "You will not be separated from any stranger by more than six people, that is, you will be able to know any stranger by a maximum of six people." "According to the theory of six degrees of division, each individual's social circle is constantly enlarged until it becomes a large network.

Due to this characteristic of the Theory of Six Degrees, the speed of information transmission in SNS** is particularly fast, and it is easier for people to trust and accept.

8.How to use SNS for promotion?

Hello dear! For your question [8.].How to use SNS for promotion?

The following questions should be answered: 1. First of all, you must determine the target friend. In order to achieve good results, the most basic thing is to find the right people.

You need to figure out which groups of people you should add as friends first, and then you can bring them out one by one. Try to find a well-known target group, so as to achieve the maximum communication effect. There are three ways to find friends:

For example, if you want to find a celebrity's fan base, you can register a star ID first, and then be a little active in the group, and many fans will take the initiative to come to you4. Use the avatar concisely and clearly, but don't use the kind of pure advertising to do the avatar, SNS advocates the real name of a real person, it is recommended that the avatar upload the real **, and then put the link below the avatar appropriately5、Personal data。

On your friend's homepage, the first thing you see is your friend's profile. When you set up your profile, be sure to make it visible to everyone. 6. Diary.

In SNS, the diary function can be a good way to carry out advertorial marketing. But be careful to share as much as possible after writing a diary so that all your friends can see it. 7. You can also record my status.

Attract attention by setting up status records8, auto-reply. There are many games in SNS that have an auto-reply feature that you can use to remind your friends. 9. Pet name.

You can change your pet's name to an advertising slogan, which is both novel and practical. 10. Buy and sell friends. This is a feature that every SNS has.

You can add a nickname when buying and selling friends, and you can make good use of this nickname as an advertising slogan. Be sure to buy and sell a lot of influential or friends who have a lot of friends. 11. You can vote through any vote, and tens of millions of people participate, which is just a small action for the voting initiator.

12. You can also use the function of friend impression to make advertising slogans, and the advertising effect is very good13. SNS friends have an upper limit, if the friends are full, you can build an active group, and then use the group to promote, the theme of the group must be clear; In the early stage, you must take the initiative to pull more people, and you must maintain it frequently. 14. SNS promotion points: diligent, more active users and influential; Write more positive reviews.

Think more and do more and use all the resources you can use.