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Anonymous users2024-02-07The hot spot marketing traffic is huge, and it has become a key area of soft text marketing for small and medium-sized enterprises, and hot spots are a huge traffic outlet for soft text. So, how to seize the hot spot and make full use of the hot spot to do advertorial marketing?
First, we must learn to find the connection point between hot spots and products or services, and do a good job in title marketing.
Marketing with the help of popular events and topics on the Internet is actually to use the public's continuous attention to hot events, so as to achieve the highest rate and reading volume of advertorials. Hot events should be combined with their own products or services to find a connection point, that is, there must be a connection, and it cannot be implanted without being related and blunt. Finding a connection point can be naturally integrated into the display information and enhance the user's recognition and trust in the advertorial.
Advertorial title marketing will affect the click-through rate and reading volume of hot spots, and hot spots with large traffic should be equipped with a good title to attract the attention of users and fully tap the curiosity of users.
Second, the soft article should take advantage of the hot spots to distinguish the priority and do a good job in relevant optimization.
Advertorial hot marketing focuses on the interpretation of hot events and topics, sharing opinions and expressing emotions. Advertorial hot spot marketing, hot spots, services, products, brands can only be naturally integrated into the piggyback, do the relevance of the eye, which requires marketers to do detailed planning. At the same time, it can be optimized for the content of the advertorial, such as traffic import, keyword setting, brand prominence and other related optimizations.
Third, the hot spot pays attention to the timeliness and quality of the advertorial.
Hotspots are time-sensitive, and after the timeliness expires, it means that the traffic port is lost, and the hotspot is fast to seize the top port of traffic. In addition to fast advertorial hot spot marketing, advertorial should also have a fairly high quality, and advertorial content is king. Only when the quality of the advertorial is high can there be sharing, and only then can there be a strong display, which is the key to hot marketing.
Fourth, the best platform released by hot marketing is very important.
Hot advertorial marketing should pay attention to the platform of delivery, whether the platform is the mainstream, whether the weight is high, whether the audience is wide, whether the communication speed is fast, whether the display is strong, etc., which are directly related to the key to the hot spot marketing of advertorials. It is recommended to choose Sohu, NetEase, Tencent, Toutiao and other popular mainstream platforms**, and target the corresponding sections according to the hot spots, which can have a very good effect.
For hot advertorial marketing, relevant marketers need to carry out relevant overall planning, study the psychology of users and the correlation points between hot spots and themselves, and make a strong breakthrough in precision marketing. The media helper is willing to be the best marketing expert of the advertorial around you to help small and medium-sized enterprises promote the advertorial.
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Anonymous users2024-02-06When a hot event is fermented, as long as it successfully rubs the hot spot, then it can drive a lot of people who pay attention to the event to pay attention to your advertorial, and then you can expand marketing and achieve sales goals.
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