Design program management for design management, how to carry out design management

Design program management, also known as design process management, aims to effectively supervise and control the design implementation process, ensure the progress of the design, and coordinate the relationship between product development and all parties. Due to the nature and size of the enterprise, the nature and type of product, the technology used, the target market, the capital required and the time requirements, etc., the design process is also different, and there are various formulations, but they are all more or less summarized into several stages. Such as the British Bureau of Standards' "BS7000:

1989" manual, which defines the product innovation process as four stages: motivational demand (motivation——— product planning——— feasibility study), creation (design———development ——— production), operation (distribution ——— use), and disposal (disposal and **); The design manual produced by the Japan Design Exchange Association for the Asian region divides design behavior into five stages: "research" (investigation, analysis, and synthesis), "conception" (strategy, planning, and conception), "expression" (idea, rendering, and model), "production" (process design, production, management), and "communication" (advertising, sales, and evaluation). However, no matter how it is divided, it should be explained in detail according to the actual situation of the enterprise, and different design program management should be implemented according to the specific situation.

Due to the needs of the work, the designer should communicate with the boss, Party A, product manager, programmer, operation and other personnel. If the design requirements given by the decision-maker are ambiguous, and the designer does the design according to his own understanding without clear communication, it is very easy to step on the thunder and the revision will become inevitable.

Communication is a methodological science, and nature is good at communicating with short messages, such as bees dancing to convey information. We should also do the same, communicate requirements efficiently, avoid beating around the bush, and improve the efficiency of design execution.

At every point in the design, it is important to communicate in a timely manner to avoid endless revisions. Communicate with the demand side in the early stage to avoid the deviation of design goals; Medium-term communication to avoid unclear design priorities; Communicate with front-end development in the later stage to avoid inconsistent product landing effects.

In modern corporate behavior, whether it is based on design as the background or management as the background to understand design management, its basic connotation has gradually become unified. So, what are the main contents of design management, and how to carry out design management?

First, design strategy and strategic management.

Design strategy and tactics are the long-term planning and methods and strategies for design work made by enterprises according to their own conditions (enterprise conditions, market conditions, product conditions, etc.), the planning for the development of the design department, and the guidelines and directional requirements for design. It is an overall plan to improve product development capabilities, enhance market competitiveness and enhance corporate image. Companies must develop their own design strategies and manage them well and effectively.

The second is the management of design objectives.

The design must and should have a clear purpose. In addition to the strategic objectives, it is important for the company's design department to develop near-term design goals based on the company's near-term business goals. As mentioned earlier, designers are a special group, generally more emotional, and it is best to have strong management in the setting and implementation of goals, so that they can effectively complete the set goals.

The main content of design management:

First of all, the enterprise designs strategic management.

Second, design management by objectives.

Third, design program management.

Fourth, enterprise design system management.

Fifth, design quality management.

Sixth, intellectual property management.

In order to make the design activities of the enterprise carry out normally and maximize the design efficiency, it is necessary to manage the design department system well. It not only refers to the setup and management of the design organization, but also includes the coordination of the relationship between various departments. Similarly, due to the different nature and characteristics of enterprises and their products, there are corresponding differences in the scale, organization and management mode of the design system.

From the perspective of the setting of the design department, there are common forms such as direct leadership type, matrix type, decentralized integration type, direct matrix type, satellite type, etc. The different settings reflect the relationship between the design department and the company's leaders, the relationship with other departments of the enterprise, and the different operating forms in the development and design. Different enterprises should choose the appropriate design management mode according to their own situation.

The management of the design system also includes the coordination of personnel from different institutions of the enterprise, as well as the management of designers, such as the formulation of incentive policies, competition mechanisms, etc., so as to improve the enthusiasm and efficiency of designers and ensure that they compete on the basis of cooperation. Only on this basis can the designer's creative inspiration be fully developed.

Design and management, these are two words that are frequently used in modern economic life, and they are one of the important parts of business strategy. The so-called design refers to the process of conveying a method of planning, planning, envisioning, and problem solving through visual means. Its core content includes three aspects, namely: 1. the formation of plans and ideas; 2. Visual communication; 3 The plan is passed through the communication of the specific application.

Management, on the other hand, is an activity process composed of functions such as planning, organizing, commanding, coordinating and controlling, and its basic functions include decision-making, leadership, and regulation.

1) Caring about the needs and dreams of the team members, helping them to fight for resources, make plans to achieve them, and reward them for their achievements.

Everyone will not be willing to be mediocre and always be a screw, otherwise they will not be able to be a good designer. But no matter how high the ideal is, it must be based on the accumulation and efforts of step by step in reality, at this time, a simple encouragement, a seemingly small opportunity, some persistence and supervision, may even change a person's life. Let designers who want to develop vertically and horizontally get enough space.

2) Motivate team members, strengthen communication, and let the team have a healthy atmosphere and sustainable growth.

The effect of one person thinking for three days and three people thinking about one day is definitely different, and design is one of the professions that requires the most collision of ideas. The growth of the individual designer is very dependent on the team atmosphere, and the team and the individual need to continue to grow. There are practical things to be done about whether the workspace is conducive to collaboration, whether the way work encourages collaboration, and whether the team's mechanisms promote collaboration.

3) Help designers to look at the product from a larger perspective and communicate and collaborate with other teams.

Communication and collaboration with other teams is not only a matter of skill, but also of vision. When a designer is obsessed with a design point, they need to think about where it fits in the big picture, how to prioritize the rest of the team, and adjust their work. Designers who often work across functions and products have the opportunity to see the full picture of the product, and should be encouraged to think about the product's overall shortcomings and even strategy.

4) Strive to improve their own quality and serve the public professionally. Fight with your teammates.

The best leaders hire better people than themselves, but in technical teams, it is always important to serve the crowd professionally. The value of good leadership lies in achieving the value and growth of designers, filling in the neglect and lack of the team, thinking about strategy and strengthening execution, and making everyone and team better. If you are not proficient professionally, you will not be able to gain insight into the problem, let alone come up with constructive solutions.