Mini Programs at hand What are the benefits of doing Mini Programs in traditional industries

The emergence of WeChat mini programs has subverted traditional e-commerce and retail, which is convenient for the public, but also ushered in new opportunities and challenges for traditional industries. WeChat Mini Program is not an ordinary application, it is smoother than the experience of the web page, and more convenient than the app; Merchants can take advantage of the open interface of the Mini Program to realize the development of various marketing functions, and combine the natural social attributes of the WeChat platform to promote new users and repeat purchases, so as to maximize performance. The comparison of the benefits of WeChat Mini Program over H5**, ***, and APP is as follows:

Retention has always been a problem, and usually, after a user browses a certain **exit, they may never find it again, because it is quite difficult for users to remember an unfamiliar ** or brand;

: Low production cost. The developed WeChat service account is very practical, and merchants can develop a variety of novel marketing tools according to the open port provided by the company, which is used to serve users, and users can buy and enjoy services in the embedded services.

However, if the user wants to finally enter the **order, he must first pay attention to ***, and then enter the menu of the *** home page, click the menu button, and then enter the **page, this step is too cumbersome, and the ***** development technology is based on H5, and the fission propagation is getting weaker and weaker, because people are now unwilling to pay attention to a strange ***;

APP: High production cost. Unless it is an ultra-high frequency app, user retention is a problem, although the current mobile phone capacity is very large, but there is not much money willing to go to a tens of megabytes bloated APP.

Mini Program: Low production cost. WeChat applet solves the above problems, users do not need to **, do not need to pay attention, can be used through user sharing, search, scanning code, etc., the response speed is fast, due to the good experience, the fission spread speed is faster.

WeChat Mini Programs also open public ports, which can be used by merchants to develop various tools, such as **, which can be used by users to place orders in Mini Programs, and at the same time, various marketing modules can also be developed to promote user autonomy and make Mini Programs self-propagating.

Summary: With the rapid development of information, enterprises must keep pace with the times, so as not to be abandoned by the times.

1. Reduce the development cost of the enterprise.

We all know that the development of an APP should consider the compatibility of different platforms, and the introduction of WeChat applets just solves this big problem, the emergence of WeChat applets, not only for enterprises to reduce the development cost of the program, save time cycle, but also allow enterprises to use the existing advantages of WeChat, simplify the promotion process of the program, combined with the marketing advantages of enterprise WeChat, users only need to scan *** can be used.

2. Bring potential customers to the enterprise.

In the early stage of the operation of WeChat Mini Program, many users will have a certain curiosity about WeChat Mini Program, and enterprises need to seize this time, during this time, enterprises can develop some interesting applications with the help of Mini Program, which is easy to attract users' attention and bring a large number of potential customers to enterprises.

3. Improve user experience and make it easier to retain users.

The slogan of the Mini Program is to use it immediately and leave when it is used up. However, this does not prevent the user retention problem of the Mini Program. Because when the Mini Program is first used, it will receive the user's WeChat information.

And as long as it is opened and used once, it will be automatically stored in the Mini Program usage list. Therefore, in fact, the Mini Program is a fully automatic retention of users.

1. WeChat Mini Program is a new channel and a new traffic entrance. Especially after the function of the WeChat applet has been updated, whether it is the contact with *** or the contact with the app, as well as the realization of the function of the nearby store, it will make the WeChat applet a huge traffic entrance, with 100 million + user traffic, which is of great significance to physical store merchants.

2. Since WeChat Xiaocheng is good for offline physical stores, and the application scenario of the mini program is also the most representative WeChat mini program catering version, with the opening and upgrading of Tencent's new window for the catering version, it also indicates that traditional stores will usher in a warm spring, and they will become the representative of the new retail revolution. Mini programs are a new retail revolution brought about by new technologies in the context of industrial upgrading and channel sinking. Because it connects traditional retail with new technologies, improves services for users, expands the scope of services, changes traditional formats or working methods, and has incomparable advantages.

It solves the difficulty of purchasing goods based on experience in the past, provides a basis for more accurate and bold purchase volume, and improves the operation efficiency of stores.

3. The use of WeChat third-party payment is of great benefit to innovate the use scenarios of offline and online consumption payment and obtain user consumption data. The characteristics of WeChat Mini Programs are used up and gone, no need to **, and cut into offline scenes, which play an important role in helping merchants introduce online traffic and WeChat precipitation fans, expand consumption channels, and improve the reuse rate and purchase conversion rate.

It can increase the sales of traditional industries.

1. E-commerce.

More features. Consumers can view the product information through the applet and place an order directly. In addition, merchants can attract customers well through interesting activities such as grouping, bargaining, and turntable**.

Like clothing, cosmetics, food and department stores, etc., can be made into e-commerce small programs.

2. Reservation class.

Reservation applets can directly make appointments for people and arrival times, and on the other hand, the navigation and positioning functions on the applets are becoming more and more mature. And the applet is ready to use and does not occupy memory, which makes the user experience very good. Therefore, more and more hotels, beauty salons, medical care, KTV, scenic spots and other industries choose to do small programs.

3. Life services.

Life services include many industries, such as the community, many friends have used Meituan Preferred, this is the community type, after the nearby residents buy goods, they can store the designated self-pickup point, pick up at the store, as well as takeaway platforms, information release in the same city, etc., are more of a high class of life services.

4. Knowledge payment.

Now many knowledge payment platforms have begun to make small programs to lock customers, users can directly purchase courses, and can also add promotion functions, so that more customers can help recommend to obtain greater benefits. The Mini Program can also pause and play back the key content that the previous lecturer has talked about, so as to achieve the effect of repeated learning and multiple memorization.

1.Brick-and-mortar stores.

Due to the impact of the Internet, it is more difficult for many brick-and-mortar stores to acquire customers. Nowadays, in the context of people becoming more and more accustomed to online shopping, for physical stores, the development of a small program can not only improve their own popularity and popularity, but also get more traffic. Moreover, it can directly allow customers to purchase products through the small program, so as to improve their own income through the online + offline sales model.

2.E-commerce. Compared with traditional e-commerce platforms, Mini Programs have no entry fees and no high commissions, so that enterprises can save a lot of money.

In addition, the Mini Program is the platform of enterprises and merchants themselves, so there are no other competitors on this platform, so that enterprises and merchants can not only avoid the loss of customers caused by the homogenization of goods. Therefore, for enterprises and merchants in the e-commerce industry, Mini Programs can not only be.

3.Medical industry.

The hospital is always overcrowded, whether it is **, taking medicine, or paying, you need to queue up, but if you have a mini program, you can let patients pay directly through the small program**, which can greatly save the time of patients waiting in line and improve the patient's experience. At the same time, it can also help hospitals optimize work processes and improve work efficiency, so as to optimize manpower and reduce employment costs.

4.Food and beverage industry.

What to eat at noon and what to eat at night" is probably a question that we have to think about every day. But now, you can directly find nearby restaurants through the mini program, and after finding a restaurant you like, you can directly queue up and order food through the mini program. After arriving at the restaurant, you can sit down directly and wait for the food to be served, which greatly saves the time consumed when queuing and waiting for the service staff to order.

For restaurants, saving customers' waiting time is conducive to improving the customer's consumption experience, thereby increasing the probability of customers' second consumption. In addition, it can also be publicized and promoted through the mini program to obtain traffic.

According to experience, the industries suitable for small programs are life services, wholesale and retail, distribution and cross-border e-commerce, and the future of small programs is suitable for the Internet of Things, such as the popular study room in recent years, the scanning code of the shared library and other new technologies.

Lu Yu.

Mini Programs can involve almost all industries, and here are some common industry applications:

Retail & E-commerce:Dining & Takeaway:Tours & Hotels:

The Mini Program can provide functions such as tourist attraction introduction, hotel attendant booking, itinerary planning, navigation, etc., to facilitate users to make travel and accommodation arrangements.

Education and Training:Health & Medical:Social & Entertainment:

Logistics & Courier:The Mini Program can provide functions such as logistics inquiry, express ordering, and parcel tracking, which is convenient for users to carry out Hunger Logistics and express delivery services.

Finance & Payments:

1. Medical industry.

In daily life, most of us hope that when the doctor has a demand, he can be presented immediately, and it does not need to disappear, whether it is a consultation or a medicine delivery, the frequency of use has been relatively low, and the form of the applet has brought a lot of space to the medical industry, and patients can complete simple online diagnosis and treatment through the applet, so a small program that is borne by the masses can make the user's needs arrive in time.

2. Transportation industry.

With the outbreak of various APPs, many users feel that a software device feels a little burdensome on the mobile phone, this kind of software will be greatly reduced in terms of cost performance for a long time, and time is money, the era of fast beats cultivates us busy but can't afford to wait, but if you develop a small program that you can use and go, it is different, when the user searches, you can directly search for WeChat applets and WeChat login, you can check flights, check transportation information, and complete the order payment at the same time, After the payment is completed, you can view the purchased ticket information, which can meet the needs of consumers who have prepared for the bill to directly control the ticket information.

3. Catering industry.

Where to eat, what to eat may be a big problem faced by many young people every day, a small program for food and drink, directly presenting all the nearby restaurants, users can stop queuing at the restaurant they are interested in, and they can also choose dishes in advance to place an order, and when they arrive at the restaurant, they don't have to spend time queuing, but also can serve the food quickly, which is undoubtedly very convenient for users and restaurants, which is a win-win situation.

Applicable industries: hosiery sales and ordering system, door-to-door service system, transportation system, travel system, e-commerce system, investment and financial management system, education and training system, medical system, etc.

Mini program ushered in its explosive period in 2018, although the online chat about the small program is in full swing, but there are still many traditional businesses who don't know what the small program is, even if they occasionally hear this name, they are limited to hearing it, and they don't know its function, and they don't know whether the small program is suitable for their own industry.

First, the frequency of use is not very high, but it is just needed.

Such enterprise merchants generally already have apps. Through the APP, you can keep the guest cave in your own hands, and then through the small program, you can quickly drain the real model. Such a small program brings a good experience to users, and will not make users feel that it is very troublesome for the app to occupy memory, and it is inconvenient to use it.

For example, some recruitment**, door-to-door service agencies, medical institutions, etc. are more suitable for small programs.

Second, the low frequency of use is not a rigid need.

It is not a rigid demand of the user, the user's intention to use the app is not strong, and the frequency of use is not high, even if the app is used, the user's activity is not high. This kind of enterprise business needs to use the social traffic of a small program to improve the access of the business. For example, communities, gadgets, professional products, etc.

Third, it is not rigid but high-frequency.

This kind of product that users use more frequently, but it is not essential, and the development of Mini Programs is very effective in improving the brand awareness of merchants, guiding social traffic through Mini Programs to obtain more potential users. For example, KTV, hotel, catering industry, etc. Choosing the Wolf Warrior Information Technology Mini Program is a good decision.