Facing a tough employment situation, how will you market yourself

In the face of the severe employment situation, it is not about marketing yourself, but about improving your comprehensive ability!

1. Marketing professionals are indispensable talents for all enterprises. According to China's relevant statistics, from the mid-80s of the 20th century to the present, China's business community has organized or co-organized more than 2,000 talent exchange meetings, and every time the talent exchange meeting, marketing personnel are the most popular, the most in short supply of talents, with the increasingly fierce market competition, this trend will become more and more fierce in the future.

2. With the continuous improvement of China's market economy, marketing not only stops at the promotion and sales of physical products, but also all kinds of foreign-funded enterprises, private enterprises and state-owned enterprises will become a hotbed for the development of marketing professionals. At the same time, because of the characteristics of strong practicality and high comprehensive ability requirements of marketing majors, its demand for professional talents and other expansion capabilities has gradually become prominent.

3. The educational requirements for the personnel required by the market are higher, usually for the bachelor's degree or the virtual graduate degree, and the educational requirements for the sales position personnel are low. In addition, with the advent of the Internet era, digital marketing has become a hot topic, and corporate job recruitment requires sales experience at the same time, or also requires personnel to have certain experience in the Internet industry.

I believe that university students should do the following three things to establish the right values

1.Take a proper look at the current employment situation

1) China's macro economy as a whole shows a good trend. (2) Employment policies for graduates have been introduced. For example, the "Notice of the General Office on Doing a Good Job in the Employment of Graduates of Ordinary Colleges and Universities in 2013" will promote the employment of graduates of colleges and universities from eight aspects.

3) Small and medium-sized enterprises have a large demand for talents, and under the severe employment situation, there are actually many opportunities that are not "seen" by graduates. The number of small and medium-sized enterprises covers a wide range, accounting for more than 99% of the total number of enterprises in China, and the business scope involves almost all industries and fields of the national economy, providing about 75% of urban jobs, accounting for more than 80% of the new jobs every year; At the same time, large and medium-sized state-owned enterprises have reduced the number of jobs they recruit by about 15 percent because of structural adjustments. Therefore, college students choosing to work in small and medium-sized enterprises can not only alleviate the pressure of social employment, but also enable their knowledge and skills to be displayed, so that their personal value can be fully realized.

2.Overcoming the misconception of the value of employment

1) Employment value target is detached from reality: the expectation of employment value target is too high; "One-step" employment concept; the concept of employment"; Stick to professionalism and only rely on interest; Herd mentality is more common. (2) The utilitarian color of the employment value standard is too strong

Excessive focus on the acquisition of material benefits, with little or no regard for the needs of society or self-development; Focusing too much on personal development and ignoring the need for self-responsibility. (3) the way to realize the value of employment is not normalized: the employment concept of "relying on others for everything"; Lack of integrity.

3.Improve your own quality

1) Recognize oneself and position objectively; (2) Face up to reality and have the courage to compete; (3) Proactive, calm and confident; (4) When choosing employment, they can adhere to the principle of college students' career choice, that is, the principle of service - serving the society; Persistence principle - perseverance to the end; The principle of initiative - take the initiative; The principle of realism - facing reality; Developmental principle - self-development.

I believe that as long as we can do the above three things, we will be able to establish good values and better go to the mess.

In the face of the severe employment situation, here are some suggestions to help you better cope: summarize and understand your strengths, broaden your employment channels, and enhance your competitiveness.

1. Summarize and understand your strengths.

Recognize your strengths, skills and strengths, and understand your value and potential. By analyzing and summarizing their educational background, professional skills, internship experience and other advantages, Ziyan Travel can better position themselves and find employment opportunities that suit them.

2. Broaden employment channels.

Don't limit yourself to traditional employment channels and actively look for other employment opportunities. Employment information can be learned and obtained through online recruitment platforms, social networks, industry associations and other channels. At the same time, you can also pay attention to and participate in some job fairs, vocational training activities, etc., to expand your network and employment opportunities.

3. Enhance their own competitiveness.

Enhance your competitiveness by continuing to learn and continuously improve your professional knowledge and skills. You can participate in some professional training courses, certification exams, internship programs, etc., to improve your practical ability and market value.

Commonly used interview techniques:

1. Prepare in advance.

Before the interview, understand the background information of the company or organization in question, the characteristics of the business, and the requirements of the position you are interviewing for. Research the company's mission and values, and be prepared to address interview questions, including self-introduction, career history, skills, and strengths.

2. Prepare a highlight story.

Prepare stories or examples that showcase your skills and accomplishments. These stories can exemplify your abilities, innovative thinking, and problem-solving skills. By telling about these experiences and accomplishments, the interviewer can better understand your abilities and potential.

3. Maintain good communication skills.

During the interview, it is very important to maintain good communication skills. Be clear in your language, avoid jargon, and express your thoughts and intentions. At the same time, listen attentively to the interviewer's questions and respond appropriately when time, giving specific and detailed answers to the questions.

How do you think we should respond to the current employment situation?

First of all, we should be mentally prepared. We should fully believe in our own strength and dare to achieve the ideal goal through competition. Psychologically, we must deepen our understanding of the competition mechanism from the angle of social progress and deepening reform, strengthen our own sense of competition, consciously face up to social reality, change our concepts, and make good preparations for participating in competition.

Also, learn to deal with setbacks properly. It is normal to encounter setbacks in the job search, and it is important not to lose confidence because of this.

In addition to being mentally prepared, we should also be careful in choosing a job. How to choose a career before employment should be decided according to your own personality characteristics. A comprehensive understanding of one's own psychological characteristics is an important prerequisite for choosing a career; Interest is the promoter of hobbies, and hobbies are the implementers of hobbies.

People's career choices are often based on their own interests and hobbies, which requires a careful analysis of their own interests and hobbies. A full understanding of oneself is the basis and premise for every job seeker to position themselves in the workplace, and college students are often rarely able to truly understand themselves comprehensively when facing huge employment pressure, which requires us to think calmly.

When we have determined our employment direction, we should arm ourselves with a solid professional foundation, enhance our strength, and add bargaining chips to employment.