What is e commerce operations? What does an e commerce operation mainly do?

E-commerce operation - electronic commerceoperation (ECO) was originally defined as the construction of e-commerce platform (enterprise**, forum, blog, microblog, shop, online direct sales store, etc.), the optimization and promotion of various search products, the maintenance and reconstruction and expansion of e-commerce platform, and the research and development and profitability of online products. From back-office optimization to market creation, to market creation and execution services.

E-commerce operations can be divided into two parts from the name, eCommerce and operation, (e-commerce and operation), the former refers to the platform where the latter is located.

In fact, the first e-commerce did not happen on **, but on newsgroups, and e-mail, but the main battlefield of e-commerce has shifted to **. As a result, the promotion of the first has become the most important content of network marketing. Internet marketing is the study of how to sell something online.

E-mail marketing is the earliest business activity of the Internet, and e-commerce marketing is a kind of online marketing, which is the process of completing a series of marketing links with the help of the Internet to achieve marketing goals. Use product packaging and flexible strategies to induce users to consume.

Online shopping has been liked by the public, and e-commerce is also developing day by day. E-commerce operation is mainly responsible for the overall operation and marketing plan of the store.

Daily operation of the store, SEO optimization operation, paid traffic operation (promotion operation).

1. Daily operation of the store

The daily operation of the store is easy to understand, that is, the maintenance of store products, loading and unloading, evaluation and maintenance, inventory quantity, and making detail pages to assist the artist. Store DSR, positive rating, improve customer service, etc., these are the basic and necessary tasks to be done every day.

2. SEO optimization operation

As we all know, to do e-commerce, you need to understand the rules of product ranking on the platform. It's also important to optimize rankings on a daily basis. The main work here is that:'Supplemental Order', the supplement involves the title.

3. Paid traffic operation (promotion operation).

Most of the paid traffic here refers to through trains and smart diamond promotion. I want more in my store'Regular and high-quality'These two promotion tools need to adjust the price and bidding, so they also need a dedicated person to be responsible.

E-commerce is actually a very broad concept, it is like a net, and the program is just a little bit of mesh in this net.

Before talking about e-commerce, let's first understand what business is. The core of business is the enterprise, and the peer enterprises constitute the industry, and the related industries constitute the industry. This is also a business process, which can be described in terms of value chain, ** chain, and industrial chain.

The value chain is the value created by the enterprise for customers, which can be simply described as: product design - raw material procurement - factory production - warehouse storage - logistics and transportation - marketing and publicity - intermediate sales - consumer purchase. The intermediate sales process has derived many roles, such as dealers, distributors, channel providers, retailers, etc., and such a simple chain has expanded into a complex "small network".

**Chain is in the process of product production and circulation, the relevant roles, according to a reasonable process, combined into a reasonable network structure. For example: raw material merchants, producers, distributors, retailers and end consumers.

The chain is like a team network, which expands from one enterprise to multiple enterprises to collaborate, and combines multiple enterprises into a larger collaborative network.

What is the industrial chain? The industrial chain is more macroscopic, belonging to the agglomeration of enterprise group structure, but the industrial dimension has basically exceeded the scope of most small and medium-sized enterprises.

Understanding the physical business process makes it easier to understand the business model and product positioning of e-commerce products. The common types of e-commerce are B2C, B2B, B2B2C, C2C, O2O, tuyere new retail, C2M, C2B. To put it more simply, today's e-commerce model is generally divided into:

Business-to-business, business-to-user, business-to-user, user-to-business, etc., choose different e-commerce models according to the positioning of the enterprise and the user.

Today, when e-commerce is so developed, in fact, all fields have been covered by e-commerce, and the competition is very large, so how to stand out in the fierce competition, product selection is particularly important.

If the merchant does not find the right selection, it will not be able to get traffic and, we know that enough can bring conversions, if the volume does not go up, there is no way to make money. Therefore, for e-commerce just starting out or small businesses, it is necessary to learn to subdivide the field, and according to the long-tail effect, the personalized product yield is also very objective.

The most direct selection judgment is to take the products you want to do, go to various shopping platforms to search, if there are many merchants, it proves that the product is highly competitive, otherwise you can try. In the case of saturation of domestic shopping platforms, you can choose to consider cross-border e-commerce shopping platforms, such as Japan's Starday, eBay, Wish, AliExpress, etc.

The work content of e-commerce operation includes: 1. Content planning and; 2. The overall collection, verification, release and maintenance of content dissemination materials; 3. Responsible for the planning and promotion of live broadcast activities; 4. Responsible for the theme activities of brand fans; 5. Improve the total number of fans, stickiness and activity of the store. ”

It is e-commerce, responsible for promotion, operation data and other management and operation and maintenance.

His main job is to maintain some customers on a daily basis, of course, this can also be maintained through Reed's assistant, and it will not waste a lot of time.

E-commerce operation is mainly responsible for the overall operation and marketing plan of the store, and the specific job responsibilities of e-commerce operation are described in detail below

3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of opponents and marketing strategies such as model selection and pricing, and providing effective solutions in combination with the advantages of the store;

4. Familiar with the operating environment, transaction rules, and advertising resources of each e-commerce platform;

5. Analyze the latest data statistically every day, and take targeted operation measures according to data changes.

There are similarities between e-commerce operations and enterprise operations, including research, product positioning, management classification, development planning, operation planning, product control, data analysis, analysis execution and follow-up. However, the object of its execution is different from that of the physical product. The object of e-commerce operation is the subsidiary publicity and promotion products of the e-commerce platform developed, designed and constructed according to the needs of the enterprise.

E-commerce agency operation refers to the management of an e-commerce business by a company or individual on behalf of another company or individual. The operating company usually provides a series of services, including ** design, product listing, order processing, customer service, marketing promotion, etc. The goal of the agency operating company is to help customers increase sales and profits while reducing customers' operating costs and risks.

The operating company usually signs a contract with the customer to clarify the responsibilities and obligations of both parties. The operating company needs to understand the customer's business model, product characteristics, target customers and other information, so as to provide customers with more accurate services. The operating company also needs to master the rules and policies of the e-commerce platform to ensure that the customer's business is operated compliantly.

The advantages of e-commerce agency operation include:

1.Reduce operating costs: The operating company can reduce the operating costs of customers through scale effect and professional operation.

2.Increase sales and profits: E-commerce operations can be done by optimizing product display, increasing conversion rates, reducing return rates, etc., e-commerce agency operations are when one company or individual manages its e-commerce business on behalf of another company or individual.

On behalf of the operating company, we often provide a series of services, including design, product listing, order processing, customer service, marketing promotion, etc. The goal of the agency operating company is to help customers increase sales and profits while reducing customers' operating costs and risks.

The advantages of e-commerce agency operation include:

1.Expertise: Agencies often have a wealth of e-commerce experience and expertise to help customers better manage their e-commerce business.

2.Save time and money: Running a company can help customers save time and money because they don't need to hire their own staff to manage their e-commerce business.

3.Increase sales and profits: Agencies can help customers increase sales and profits because they have a better marketing strategy and a wider customer base.

4.Reduced risk: Proxy operating companies can help customers reduce risk because they have better risk management strategies and better security measures.

In short, e-commerce agency operation is a very useful service that can help customers better manage their e-commerce business, increase sales and profits, and reduce the risk and cost of wind destroyer.