What should an e commerce operations manager have?

The e-commerce operation manager has not yet reached the aspect of talking about the "Tao", which is to cooperate with the operation director to manage the team, assign tasks to be executed and follow up. To have the ability to analyze store data, understand the optimization of product internal skills, and do activities with rhythm, the focus is on a sense of rhythm! Know what needs to be done in the different life cycles of this product.

Communication skills: understand the intent of the director and be able to accurately execute and take the initiative to feedback problems. One thing can be done by coordinating resources based on the different functional expertise of team members.

Training team: can train customer service on the details of consultation conversion rate, after-sales process and so on. Able to provide guidance on operation and promotion strategies.

Operation is a large system, including operation rule formulation, product operation, merchant operation, content operation, category operation, marketing management, customer service, data analysis, marketing, and professional training. I feel that it is difficult for someone to become an all-rounder, and it is good to be able to do a few jobs such as data analysis, event planning, and promotion. The world is not conquered by theory, but by seeking truth and being pragmatic and down-to-earth.

E-commerce operation specialist belongs to the profession of commercial staff, and the main contents are:

3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of opponents and marketing strategies such as model selection and pricing, and providing effective solutions in combination with the advantages of the store;

4. Familiar with the operating environment, transaction rules, and advertising resources of each e-commerce platform;

5. Analyze the latest data statistically every day, and take targeted operation measures according to data changes.

1. The banner, push, and SMS copywriting in the direction of the marketing plan focus on attracting users to click.

2. Shopping guide copywriting that favors the recommended direction, deeply excavates the characteristics of the product or service provider, and improves the conversion of its content packaging and promotion.

3. The content of the rule description, the gameplay of the activity, the relevant standards and the functional description of the product need to be simple and direct for users to understand.

4. Scene-related advertorials, stories, jokes, topics, shopping scenes, etc. to arouse users' interest and arouse users' needs.

5.It is very important to analyze data from which angles, what indicators are needed, how to compare and analyze horizontally and vertically between different indicators, what do the changes in data represent, what are the reasons behind them, and what are the measures for improvement. From not being able to do it at all, to gradually having a set of thinking methods, I personally feel that data analysis is one of the biggest gains since I started operations.

Data is an objective criterion for evaluating the effect and an important means to assist scientific and technological decision-making.

6.When I do operations, I often feel that I am busy today but it seems that I have not accomplished anything, and I am debating a lot of the time. As the demand side, you need to communicate with the product, design, and development students to ensure that the demand is not deformed and the actual final effect.

The most resourceful side needs to communicate with industry business students to clarify the rules and standards.

7.said that the operation is trivial, because in addition to arranging the above large pieces of work, you need to silently bow your head to review the goods, do **, edit pages, marketing background human flesh operations, and even purchase and delivery. These are all things to be done in operation, and in subdivision, they actually include three positions, content operation, event operation, and product operation, and refine the focus of these positions.

The goal of the product operation.

The essence of operation is to operate, and operation has a cost, so there is a very clear goal:

1.Expand your user base.

2.Find the right monetization model to increase revenue.

3.Increase user engagement.