What does content relevance and page authority mean

To understand the weight, first look at what the weight is: weight refers to the importance of a certain factor to a certain thing, not only the proportion of this factor, but also how important this factor is to this kind of thing. Put on** the concept of weight is the importance of ** for search engines, tend to this ** for search engines whether it is valuable, how much value, is an authoritative value given by search engines, ** authority value that is** the higher the weight, the search engine is more willing to include in this**, ** ranking is correspondingly better and better.

Weights are a conceptual thing that is virtual. Now the so-called **weight is often the value obtained by the third-party SEO tool through the calculation of traffic, such as the webmaster tool or the love station tool, which is easy to understand and analyze, usually divided into 0-9 These 10 levels, the larger the value, the higher the weight. Speaking of which, why are we increasing the ** weight?

What do weights do?

3. The high-weight ** is generally very good in natural rankings, so it is easier to shape the ** image.

The weight is the ability to get traffic. Weight levels are graded according to your ability to get traffic. The following data is given to divide the weights according to the amount of traffic.

Projected traffic 1 99 weight 1;

Estimated traffic 100 499 weight 2;

Estimated flow 500 999 weight 3;

Estimated traffic 1000 4999 weight 4;

Estimated flow 5000 9999 weight 5;

Estimated traffic 10000 49999 weight 6;

Best is expected to have a flow of 50,000 199999 weight7;

Estimated flow 200,000 999999 weight 8;

The estimated traffic is more than 1,000,000 and has a weight of 9.

Please add a detailed explanation.

1. Include: Inclusion is not the inclusion of all internal pages, but the inclusion of pages with high internal content quality and originality, and how much a ** is included can reflect the quality of a**content on the side.

2. Ranking: When the user enters keywords in the search box of the search engine, the search engine will screen some pages related to the content of the page in all the cached pages of the search engine, and sort and display them according to the quality and relevance, so that there is a good ranking, then the content of the web page must be consistent with the keyword, and the originality is high, and the user wants to see the page when searching for this keyword. There is not necessarily a ranking, but those who participate in the ranking must be included first before they have a chance to be displayed.

3. Weight: The weight is not official data, but it also has a certain reference, the weight is the third-party platform such as the webmaster's home according to the ranking of all the keywords of **, the index of these keywords is estimated to dismiss the approximate IP of your **, add the estimated traffic of all the keywords with rankings together, and divide the weight according to the grade gradient, the specific level is as follows:

The weight is determined according to the index keyword ranking,**Inclusion can not be directly linked to the ranking,Of course,If you include articles with high quality and originality,There may be a lot of long-tail word rankings,There are more long-tail words with rankings,The weight will be very good,It can also drive the ranking,And then promote the improvement of your **weight。

Explain the relationship between the three.

**Inclusion: Inclusion is not the inclusion of all internal pages, but the inclusion of pages with high internal content quality and originality, and the number of inclusions can reflect the quality of a**content on the side.

Ranking: Generally speaking, when the user enters a keyword in the search box, the search engine will screen some pages related to the content of the page in all the cached pages, and sort and display them according to the quality and relevance.

Weight: The weight is not official data, but it also has a certain reference, the weight is the third-party platform such as the webmaster's home according to the ranking of all the keywords of **, the index of these keywords rent and dismantle estimates the approximate IP of your **, add the estimated traffic of all the keywords with ranking, and divide the weight according to the level gradient, the specific level is as follows:

There is no clear relationship between the three, but the weight is determined according to the index keyword ranking, ** inclusion can not be directly linked to the ranking, of course, if you include the article, high quality, high originality, there may be a lot of long-tail word ranking, there are more long-tail words with rankings, the weight will be very good, but also can drive the ranking.

Essentially, inclusion has no impact on the ranking of core keywords with **, but it has an impact on traffic to some extent. That is, when your **weight is really high, and this included page can also bring traffic, this page can play a role in promoting the ranking of **core keywords.

**Impact between inclusion and ranking.

**There is a certain relationship between the inclusion and ranking, and some people will have questions, why some sites have a large number of collections, but there is no ranking? Because, if the content of the included articles is of good quality and there are many pages included, then the probability of promoting ranking will be relatively large, on the contrary, if the quality of the content of the included articles is very poor, it will affect the ranking of keywords.

Before participating in the ranking, there must be an inclusion, so the ranking is based on the inclusion, and the inclusion is based on the search engine spider crawling, if there is no search engine spider to crawl, there will be no inclusion in the formation of the slow blue, no inclusion, there will be no ranking, there will be no traffic, this is a process. Therefore, if we want to have a good ranking, we must solve the problem of inclusion, so we must pay attention to the crawling situation.

First of all, we should understand the crawling principle of search engine spiders, when search engine spiders crawl us, there will be a crawling depth, and this crawling depth is equivalent to the level of our path, generally small and medium-sized ** path level can not exceed 3 layers, if more than 3 layers, then, search engine spiders for more than 3 layers of path crawling will be more difficult, so which roll, will affect the inclusion of **, so, we must first include well, It is necessary to do a good job of standardizing the path first, and pay attention to the level of the path should not be too deep.

We all know that on the Internet, traffic is king. Then the traffic with the lowest cost and the highest conversion rate belongs to the traffic from the search engine. Because everyone is searching for your keywords purposefully, the visitors who come in this way are very accurate.

Whether you are making content, selling products, or selling services, the traffic you actively search for is the most accurate.

So how can you get more free traffic like this? Naturally, it is to do search engine optimization, which is what we often say, in the final analysis, it is the accumulation of ** weight. So what factors are related to the weight of a **?

Below, Aqiu will summarize several ways to increase the weight of **.

First: quality content, of course.

No matter what it is, it's all about showing you the content. Search engines also hope to be able to present high-quality content to searchers, so no matter how good you do in other aspects, without high-quality content, you can't be called a good **, then the search engine will not give you high weight.

First of all, original content is definitely a must. Now is the era of all kinds of information on the Internet, so quality original content seems more scarce and important. If you're constantly producing original content, you're likely to be favored by search engines.

Is it true that only good content will have high weight? Of course not, there are a few more points that need to be made:

Second: Reasonable internal link layout.

Internal links, referred to simply as internal links. We all know that search engines use crawler technology to include each ** web page. Then, a reasonable internal link layout plays a vital role in the inclusion.

While making content, use reasonable keywords to point to the relevant links within the page as landing pages. Maintain the habit of doing internal links during normal operations, so that over time, your entire ** will become a big net, and the overall weight of ** will also increase.

Third: the construction of external links.

In addition to internal links, a high-authority ** also needs external links. That is, other links that **give you**, and preferably one-way links. In the eyes of search engines, a ** gives you a link, which is equivalent to a vote for this **to you**.

Fourth: the user experience.

As I just said, the search engine wants to show you the good **. Then a ** user experience is also a crucial factor in determining the quality of this **. ** The page layout, fonts, typography and so on must be in line with the user's browsing habits.

It is necessary to make users feel comfortable and comfortable when browsing you, willing to stay on your ** for a longer time, and willing to read more pages of you. Because the crawler of the search engine is now able to accurately count the user's stay time in **, and it also takes into account the factor of **weight statistics.

The above four points are the four factors that are necessary for a high weight. Of course, the best way to do this is not to do weights just for the sake of weights. The most important thing is to serve the readers attentively, which is the legendary "no trick wins, there is a trick".

Weight is a relative concept, and for a certain indicator, the weight of a certain indicator is the relatively important existence of this indicator in the overall evaluation. What is weighting? The weights of ** can be summarized as:

Another point of view is that the "numerical effect" caused by the comprehensive consideration of the factors in the search engine algorithm can be well recognized by the search engine, which is the judgment of the search engine on the authority of our network. If the ** of the high-authority Shinsui points to you in the form of a link, it is an affirmation of your **, otherwise why would the ** of the high-authority ** give you a link? Search engines will give you some weight in this way.

The disguised understanding can be considered that the same article title is published on the main **, at this time, for the search engine, it cannot intuitively consider the number of pages of the search engine search results page where the article should be ranked. At this time, the weight index of the online travel balance station shows its effect: whoever has the higher weight of **, the search engine will put it in the first few items of the search.

What is weighting? If you think that the weight of ** determines the ranking of **, this idea is too one-sided. Ranking is a composite algorithmic factor, and the weight of ** accounts for a part of it, not all of it.

So: all of our pages, all keywords want to have a better ranking in search engines, everything else is a single factor, and weight is a comprehensive factor. If the content of an article reaches 100% originality.

If our weight is too low, or if search engines don't like ours, then even if our own is the first to be published, it turns out that the article on the other will instead have a better ranking in the search engine than ours. The same article on our ** is not ranked, and it can't even be indexed by search engines.

The factors that affect the weight of ** can be divided into two aspects, one is the domain name of **, and the other is the structural aspect of **.

**Weight.