How to succeed in the food and beverage industry?

The most fundamental thing is to make your things taste better than others, so that you will have more repeat customers. Find some highly skilled chefs to work for you, everyone has a tongue, as a foodie bad street society, when a new store opens, in fact, they will give it a try, and the result is different. In essence, only if you are better than others, the advantage will be stronger, otherwise you can only improve from other aspects, but the effect is not too good.

It's also an advantage, if you're cheaper than the other person's and the stuff is pretty much the same. The average consumer will actually prefer your store more and will often go to your place to eat, so your advantage is obvious, but this belongs to the feeling of small profits and quick turnover.

There is also a clean environment and good service. Some restaurants look particularly greasy, which gives people a feeling of unhygiene, or some things are made of gutter oil, and you will not choose it when you look at it. There is no market for those with a bad attitude, and the customer is God and cannot be offended.

With its own catering characteristics, clear audience, no obvious seasonal and geographical restrictions, able to grasp consumer psychology, cater to consumer needs, advertising efforts are in place enough, etc., as long as it is good enough, it is a bright spot that can stand out in the competition with others. <>

Don't rest on your laurels, don't follow the old rules, break the confines and try to introduce a little new trick to your restaurant to attract more customers. You have a sign, you have a wide variety of food in your restaurant, and you have a certain ...... of popularityThese advantages you have, other restaurants also have, try to find another way, from the details to find the business opportunities of restaurant management.

The catering industry is a mass industry with a low barrier to entry, so at this time, the quality of your restaurant's food and service is quite important, in addition, interactive communication with customers is also essential.

Think about it from a different perspective, think about it, in addition to catering to customers and introducing new flavors, restaurants can also appropriately provide some unexpected small pleasures to our customers and retain the hearts of customers.

In short, doing business is a technical job, and if you want to become bigger and stronger, you must brainstorm and conform to the laws of the market.

During this holiday, I witnessed the process of my little friend opening a restaurant and making a profit, and I also had a little experience in the catering industry.

There are many varieties in the catering industry, and there are also many small stores. So if you want to compete with others, the first thing is that your product must be tenable. <>

If you are a franchise store, then don't be stingy with the raw materials and seasonings purchased from the franchisee for a little more money. Because the reason why franchise stores can become bigger is because their distribution is exclusive, if they just hang signs to sell their own things, it seems to save costs but actually lose customers.

Another diner comes to the door, the first thing they see is not whether your meal is done well, but whether your store is clean or not, because hygiene is always the top priority for the catering industry, so the hygiene of the store must be of high standard.

If you want to win the competition with others, you must have a certain plan in the early stage of entrepreneurship, such as hanging your store on Dianping, Meituan, and other platforms, although the profits will be shared by the platform, but this is a process of laying the foundation.

First, the market positioning is accurate.

1. Accurate site selection.

2. The product structure is accurate.

3. Accurate decoration positioning.

4. Absorb customers accurately.

5. Team quality.

6. Service is heart-to-heart and value-added.

7. The quality of the dishes is stable.

8. Marketing has gold content (don't just fight the first war).

Health and safety, features, service, marketing

A: There is no standard answer to success in any industry!

The common characteristics of the catering industry are not concerned about two things, one is property self-ownership, and the other is the inheritance of skills.

Categories: Business Banking >> Venture Capital.

Problem description: For a student who graduated in 07, and plans to open a restaurant related to catering in 2010, it will be more appropriate to do it after graduation, such as what kind of job to choose, company, and position the store in **, but also consider the issue of funds, thank you for how much money is needed, of course, in the least terms, no experience, I hope to advise more, how to enter.

Analysis: 2010, that is, 4 years later (this year is counted).

It's unrealistic and unscientific for you to think about too many details of Fuzhen now (you will be in ** in four years, you can't say for sure).

But for now, if you're very optimistic and like to open a F&B establishment. And hopefully in 2010 there will be a scale. That might be more suitable.

In this way, you can start a small shop now. Individually-owned businesses, don't invest too much, even if you test the waters. Including equipment and reserve funds, it is about 60,000, which is a relatively ideal number and a small scale!

If, you don't want to do it right away. It can be considered that a catering service company job. Engaged in related hotel management or food and beverage management.

Perhaps, in your imagination, none of these things are difficult. However, in the actual practice, you will encounter a lot of things that are not optimistic. For example, the chef makes it difficult for you and asks you to raise your salary (don't be angry with the chefs, the bosses come out and talk about it); Also, the problem of you going to the market to buy groceries, the problem of rebates generated by purchases, the problem of waste in the work of chefs and side dish masters.

And the problem of customer dissatisfaction caused by the waiter's lack of meticulous work (please pay attention to this customer dissatisfaction, eating is the foundation of life, eating insects or land chain people The cup is not cleaned, how you explain it is useless, it is not up to standard hygiene).

Therefore, many detailed problems in actual operation have become the root cause of the boss's reluctance to roll up the shop and leave. If you want to do it on a large scale, you should start small, and developing a chain restaurant is a good way to do it. In the environment of unified management, with a single store as a unit, it slowly expands into a large chain.

Then, a management model combined with local characteristics can relatively meet local marketing needs.

See for yourself!

Here's how you can do it:

1.Create a distinctive meal.

2.New products are often introduced.

It is difficult to retain old customers if the dishes are not changed or innovated for a long time, and there are more restaurants to choose from on the market, so if you want to retain customers, you must keep customers fresh for a long time, such as adjusting the menu according to the taste of the guests at any time, and adjusting the taste according to the change of seasons.

3.Elevate the customer experience.

When customers dine out, they not only want to enjoy the food, but also need comfortable service. You can train your waiters to be warm and treat customers as family, so that customers feel at home.

4.Create an atmosphere that stands out with personality.

Stylish places where you can take photos are more likely to attract consumers. Decoration should have its own unique style, and you can create an atmosphere full of personality and characteristics according to the direction of your own business to attract different consumers.

5.Cultivate loyal and stable regulars.

You can use the following methods to cultivate old customers: first, use the food itself to retain customers, which is both delicious and healthy, which is the common pursuit of consumers now; The second is the service attitude, the warm and thoughtful stupid rent pure service attitude is a big factor for people to choose to come to the second consumption.

In the new era of catering, we need to combine the current trend and continue to innovate in order to do a good job in our own restaurants.