Tang Xuemei s legendary life, Tang Xuemei s character profile

In 2004, she founded the Digital 100 market research company, adhering to the concept of "technology leading and innovation-driven".

In the business war, he has built China's first self-service investigation platform, led the team to develop China's first international leading investigation system with independent intellectual property rights, developed a new field of sample bank investigation, and upgraded China's investigation industry in the "e" era.

With the help of the world's leading ** survey system SurveyCool, with a high-quality ** sample bank. Ms. Tang Xuemei and her team provide sample database ** survey services for enterprises. Help enterprises make scientific decisions and cope with the rapid and changeable market competition.

Ms. Tang has in-depth research in the financial and consumer goods industries, as well as market research areas such as satisfaction, branding, and market entry. Led the digital 100 market research company, successively for large financial institutions such as Industrial and Commercial Bank of China, Bank of China, Ping An Insurance, etc.; Procter & Gamble (China), Uni-President (China), Lenovo (China), Samsung Electronics and other well-known Chinese and foreign enterprises provide professional research services and have been widely praised. Because of its innovation and growth, it was rated as CCTV's "Top Ten Growth Stars in China".

CCTV's ace column "Fortune Story Meeting" has made special reports on Ms. Tang Xuemei and her team for many times. It has reached a strategic partnership with CCTV Economic Channel and other well-known **, and has become the designated investigation and research data analysis agency of CCTV "Dialogue" due to its high professional standards.

Ms. Tang Xuemei has provided training courses and lectures on market research for Times Guanghua, MBA of Chinese University of Hong Kong, EMBA of Tsinghua University, MBA of Peking University, EMBA of Renmin University of Chinese, etc. He has provided special training for dozens of well-known enterprises such as China Construction Bank, Bank of China, and China Unicom. It is a professional lecturer who combines theory and practice, based on first-hand data and real cases.

He has co-authored the "Guide to the Use of Qualitative Research Methods" and "Market Research Handbook" with well-known scholars, which have been widely circulated in the industry.

Ms. Tang Xuemei believes in the business philosophy of "everything works together". In 2007, in cooperation with the China Consumers Association, it jointly launched the "Corporate Public Image and Harmonious Consumption Survey", and in 2008, Digital 100 published a large-scale survey report on the Olympic theme of "China in the Eyes of the World". In 2009, public welfare activities such as "Survey on Migrant Workers' Entrepreneurship" and "Survey on Beverage Safety" were held.

It has received keen attention from many well-known domestic and foreign newspapers, such as **TV station, people**, Xinhua News Agency, China Business Daily, Economic Observer, etc.

There are really a lot of people with the same name and surname in China, and I accidentally found this person with the same name as me, and I should have been following her for several years, but I never thought about letting everyone know that there is another person named Tang Xuemei in the world, she is doing brand promotion, I am doing network promotion, she has been a celebrity for so many years, but I have not promoted myself but promoted the product.

How to conduct effective market research.

Lecture 1: Misunderstandings of Market Research.

1.Course Overview:

2.Common unprofessional market research.

3.Analysis of misunderstandings in market research.

Lecture 2: The Scientific Basis, Role and Classification of Market Research.

1.The scientific basis of market research.

2.The role of market research.

3.Issues that Chinese companies need to pay attention to.

4.Classification of market research.

Lecture 3: Basic Knowledge of Market Research (Part I).

1.Qualitative and Quantitative Survey Concepts**.

2.Qualitative Survey Method: Symposia.

3.Qualitative Survey Method: In-depth interviews.

Lecture 4: Basic Knowledge of Market Research (Part II).

1.Analysis of quantitative survey methods.

2.Quantitative and qualitative methods are used in combination.

3.Sampling error and non-sampling error.

Lecture 5: Brand Survey.

1.What is a brand.

2.Problems with Chinese brands.

3.Brand Survey Case Analysis.

Lecture 6: Communication Survey and New Product Market Segmentation Research.

1.Communication Surveys: Media Selection Studies.

2.Communication Surveys: Ad Testing.

3.New product market segmentation research.

Lecture 7: How to Effectively Conduct New Product Research (Part I).

1.Four areas of product positioning.

2.Product Positioning and Consumer Psychology.

3.Brands are positioning platforms.

4.Analysis of product positioning research examples (above).

Lecture 8: How to Effectively Conduct New Product Research (Part II)

1.Analysis of product positioning research examples (below).

2.Product preference surveys.

3.Methodological selection of new product investigations.

Lecture 9: How to Effectively Conduct Satisfaction Surveys (Part I).

1.What determines customer satisfaction.

2.Classification of customer satisfaction.

3.The significance of customer satisfaction.

4.Satisfaction Survey Ideas and Methods (Part I).

Lecture 10: How to Effectively Conduct Satisfaction Surveys (Part II).

1.Satisfaction Survey Ideas and Methods (II).

2.Internal employee satisfaction surveys.

3.Satisfaction survey question analysis.

Lecture 11: How to Manage Market Research Projects (Part I).

1.Introduction. 2.Which surveys can be done by the business itself.

3.Pros and cons of businesses doing their own research.

4.Precautions for companies to do their own surveys.

Lecture 12: How to Manage Market Research Projects (Part II).

1.How to choose an external research company.

2.Pitfalls of working with an external research firm.

3.How to specifically manage a survey project.

4.How a professional investigation firm conducts an investigation.