What should be paid attention to in project management in the automotive industry?

With the improvement of people's lives day by day, the demand for car transportation has gradually increased, and the automobile industry is also growing rapidly, but the automobile is a high-end product industry, which needs good management to be able to do better. The automobile industry is a high-tech industry, the manufacture of automobiles has a lot of complicated process skills, the manufacture of a tire takes half a day, from pig iron grinding to compression forging, and finally molding, so the cost of the car is very expensive, and the price is of course expensive. According to the survey, people usually consider more things when buying the highest products, and the project management of the automotive industry is to take into account the concerns of consumers and help them eliminate them, so as to buy automotive products.

1. The automotive industry should have a self-positioning management. There are many types of cars, and there are many brands, and the general automobile company has its own main module, which is the core and the main profit point of the company. Reasonable positioning of the company's products, you can find your own advantages, according to the needs of the market to develop relevant changes, rather than blindly pursuing projects that have nothing to do with the company's technology, but have good development prospects.

2. The automotive industry must be able to see competitors clearly. The same as the means of transportation have motorcycles, electric vehicles, and even shared bicycles, the competitors of the automotive industry are not car peers, but these several means of transportation enterprises, first of all, to obtain the social demand for cars, in order to send these needs to the hands of various automobile companies, if people are not optimistic about the car, the demand for cars is becoming less and less, no matter how much competition between peers can only eat stinky fish and rotten shrimp.

3. The automotive industry needs to adapt to the times and make changes. China's income distribution is not very reasonable, 20% of the people have 80% of the wealth, so the average price of the car is suitable between 15-300,000, the most potential consumers in this range, but also the most acceptable, and in recent years the world is advocating environmental protection, new energy vehicles appear in our field of vision, the traditional automotive industry needs to go to technological innovation, participate in the development of new energy vehicles, so as not to be eliminated by the progress of the times.

The project management of the automotive industry should pay attention to the main trends of the times, as well as the preferences of the public and the changes of national policies, and must cater to the trends and meet the national standards.

I feel that the project management in the automotive industry should be the same as the management of other industries, just like the management of IT, he has to manage the whole system, see which part has a problem, and make changes in time.

1.The most important responsibilities of project management are time control, budget control and quality control. All three must meet the expectations of the customer as well as the expectations of the leadership.

2.Project management must deal with relationships, customer relationships, business relationships and team member relationships. This is the most painful part of project management, but it is also the most invisible place for others, and the interests of the three parties are conflicting.

I won't talk about the specifics, just throw a brick. Generally speaking, it is to treat customers more contact, treat members to try their best to share the pressure, treat ** business both sticks and occasional jujubes.

3.Risk control and document management are on the mind all the time. There will be risks, and it is important to anticipate and secure resources as early as possible.

Not every company's document management system is good, outside the company's system, we must develop our own set of document management system, try to do it regularly. In this way, it is easier to work overtime once in a while.

The basic path of project marketing specialization is as follows: 1. Build project positioning with the goal of super users. 2. Focus on environmental marketing for the theme packaging and presentation of the project.

3. Carry out professional communication training for projects with project cognition as the core. 4. Take experience marketing as the path for demand development service execution.