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Malatang's profits vary depending on a variety of factors, including location, rent, cost of ingredients, competition, and more. According to some public information and industry average data, Malatang's profit margin is about 50% to 70%. However, it should be noted that this is only a rough estimate, and the specific profit needs to be analyzed and calculated in detail according to the actual situation.
If you are thinking of opening a Malatang restaurant.
Sister Mi Malatang, has been deeply involved in the Malatang industry for 8 years, and more than 3,000 stores have verified their strength! A perennial queue of Malatang, 3 minutes out of 9 pots, 1 day to sell more than 500 bowls, now open a store to enjoy nanny support, send equipment and free management fees.
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I think it's okay, because the main thing about opening Malatang is soup and seasoning, you pay money to join a chain store, and he will hand over everything to you. But I suggest you don't open Malatang, now Malatang is too much, you can only make a small amount of money, and the store will lose money if it is not good. Find someone to do for a living, if you want to make a lot of money and have risks, work hard to start a business!!
But Malatang is just a franchise, and most of the money earned is given to others.
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Unless you know how to run a business, you know how to keep your chef on a leash.
A unique taste or a good chef is the key to success.
The chef is the head of the restaurant.
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Malatang, there are no big technical requirements, there is no need for any professional chef skills, and there are many stalls in Malatang that are also very popular. Mainly because of your service attitude and ingredients, Tang Hao is the key to Malatang, the ingredients are very ordinary, the most important thing is the proportion, if LZ is afraid of their own ingredients trouble or bad matching, it is recommended that you go to the supermarket to buy the name ·· Greater Chongqing·· The hot pot base is very delicious, like the spicy hot type to get more cabbage, mushrooms, etc., as well as seasonings, mahjong and the like are also must-haves...
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Let's go to Chongqing for a walk, find a few better Malatang restaurants to learn the craft first; If you want to start a business, you must master the core!
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There's nothing you can't do. If you don't understand, you can learn it.
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Note the following four points:
First, the location of the store.
For novice entrepreneurs, if they want to open a Malatang restaurant, the first thing they should pay attention to is the location of the store. Generally speaking, before choosing a location, it is also necessary to consider the overall consumption level of the surrounding business district, and then make an evaluation of its business district and choose the best location, because a good store address can ensure sufficient customer flow, which is half the success for those who open a store.
2. Shop decoration.
There is a good saying, having a good impression of a person begins with appearance and loyalty to character. In fact, in the same way, there is such a sentence in the catering industry: "Start with appearance, be loyal to taste" Generally speaking, it is a good-looking store decoration, which can attract customers to a great extent, especially the unique store image will make people shine and will not forget it for a while.
Therefore, store decoration with its own style and personality will become an important competitiveness of the restaurant.
3. Lasting innovation.
No matter who it is, they hope to have the opportunity to try new things, so for those who open stores, they should always make appropriate innovations to the products, such as constantly adjusting the corresponding vegetables in the season, or starting from the needs of consumers, developing a variety of spicy soup bases, enriching the product category, which can not only enhance the competitive advantage of the product, but also bring consumers more freshness, which can also attract many new customers.
Fourth, maintain the image.
If the Malatang store has a good hygienic environment, it plays a very important role in the operation of the store, for example, the good image of the clerk will invisibly increase the goodwill and trust of diners in the store, so that the word of mouth between people will have a very good word-of-mouth promotion, which will not only get the unanimous praise of the majority of consumers, but also better enhance the popularity of the store.
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To open a Malatang store, a novice needs to check whether the headquarters has at least one directly-operated store that has survived for more than 8 months.
At the same time, it is necessary to investigate the location selection ability of the headquarters store.
The reason why the location is important: the location determines the prerequisites for whether the store can attract customers; The level of support from the headquarters for the site selection also reflects the operational strength of the headquarters.
The location of the store is very critical, Malatang belongs to the catering industry, and the consumers can be major groups, and the first volume is often proportional to the sales volume, and the larger the volume, the greater the sales volume. It can be located in a residential community, where the group has a high chance of going out to eat; It can also be located in the industrial and commercial area, where office workers gather and have a large number of customers; In addition, you can also choose the school park, which is a large group of students, although the students' spending power is low, but the students' food consumption demand is large.
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There are many things to pay attention to, which are mainly divided into three parts, taste, hygiene, **. Start a home for newbiesChongqing flavor spicy hotTaste is the most important, and secondly, consumers are also more interested in hygiene, to a certain extent, the flow of customers can also be improved to a certain extent. In addition, ** according to the consumption level of local residents, combined with the consumption situation of the market, do not be too high or too low.
It is also necessary to do the above points well, do activities for the store appropriately, and use good marketing methods.
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Lesson: Blindly on the project. Thinking that a new product can attract consumers, they blindly launch a new product, but often the result is unsatisfactory.
Before opening a store, you don't have to find out the tastes, food culture, customs and folklore of the local people, etc., and you may find that the taste is not suitable after opening a store.
Malatang can be said to be the predecessor of Malatang hot pot, and it can also be said to be a simplified version of hot pot. The difference is that when you wear both meat and vegetables on bamboo skewers, when you eat them, you put a large handful of meat and vegetables on bamboo skewers into the tumbling red soup, and the authentic way to eat them is to eat them one by one. The ingredients used in Malatang and hot pot are generally the same, and the biggest difference between Malatang and hot pot is that it is simple and fast.
The development of the traditional Malatang market has experienced stall management, stall management, and storefront management; After the stage of taste-based management, service-oriented management, and equal emphasis on service and dishes, the market has entered a more fierce brand competition stage since 2008. Throughout the development and changes of the entire industry, in the final analysis, it is market-centric.
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I have been opening a spicy hot shop for six months, investing more than 60,000 yuan and selling it for less than 100 yuan a day, I am very depressed and really don't want to do it, I lose money every day, and the location is not good.
I have worked in a Malatang restaurant for a few years, during which I was diligent, learned some skills by hand, usually cooked for my family and friends, praised my good taste, and persuaded me to open a Malatang restaurant, so I took the money I had saved in the past few years and opened a Malatang restaurant downstairs.
It's been three months since I opened a Malatang shop, and I invested more than 60,000 yuan to a little popular in addition to the initial discount of the store, and now it sells less than 100 yuan a day, and I really don't want to do it, I lose money every day, the location is not good, and the taste can be I should transfer the store out, should I transfer it out.
In fact, before opening a store, Malatang entrepreneurs should have a detailed investigation in the early stage, not just rely on the taste to win, the determination of the store, such as whether it is in the commercial area, and the size of the store.
The choice of store name, such as whether there is a well-known brand, can make customers have a good impression at first sight and have the desire to enter the store.
The development of the campaign, how to carry out the marketing campaign to attract customers, how to increase the revenue of the campaign instead of losing money.
Therefore, it is very troublesome and risky to open a store alone, here, I would like to recommend to readers the old brand to join the old friends of Shanglaojie Malatang, this brand belongs to Chengdu Ducheng Wanye Catering Group, the group is located in the popular Chengdu popular dining area, 19th floor, Block A, Huirong International Plaza. An entire floor is dedicated to the Group's business premises, which is the cornerstone of the Group's trust in its founders.
When the group introduces the Malatang franchise project to customers, it will introduce different models and decoration methods according to the financial ability of entrepreneurs, such as direct sales mode, ** model, and different decoration styles. In the later operation, the old friends of Laojie Malatang will guide the franchisee to take appropriate measures according to the operation of the store and the customer attributes of the day.
Moreover, the group has its own purchase channels, which can ensure that franchisees can get fresh, cheap and high-quality food in a timely manner. After signing the contract, the group will use its own channel advantages to help entrepreneurs choose a location, determine the decoration plan and event planning. Strong publicity ability can quickly obtain customer flow, so as to help franchisees quickly improve costs and profits.
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No matter if you are opening in **, the most important thing is that it must be delicious, and I recommend one to you, the name is authentic Sichuan Sichuan Tianjiao Malatang. Old delicious. You can go and taste it, and you don't know if you're **, and you don't know if you have it there.
I ate in Shuangliao, Siping, Jilin, and the location is at the north gate of Shuangliao Wuhua Building. When I mentioned it, I was greedy.
If you have time, you can try it, and I heard the owner say that his family learned it in Sichuan, and he can join it.
Good luck!!
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To open an authentic Malatang restaurant, you need to pay attention to the following aspects:
Technology and taste: The core of Malatang is the soup base, which should have its own characteristics and styles to meet the taste needs of different consumers1. You can learn by yourself or find a professional master to teach you to master the frying principle of the base and the ratio of spices12.
The dishes should be fresh, diverse, and hygienic, and the meatballs should be selected from high-quality brands, such as Yasui and Haixin12.
Pricing and cost: The pricing of Malatang should be comprehensively considered according to the local consumption level, competition, cost control and other factors, and generally adopt the method of weighing or selling by pieces12. The cost should be controlled at about five yuan per catty, the gross profit margin can reach 80%, and the net profit can reach 50%1.
It is necessary to pay attention to the procurement channels of raw materials, fluctuations, inventory management and other issues to avoid waste and losses12.
Store site selection and decoration: The store should choose a location with large volume, high consumption capacity, low competitiveness, convenient transportation, convenient parking and reasonable rent, such as residential communities, school parks, industrial and commercial areas, market night markets, shopping malls and supermarkets and so on312. The decoration of the store should be clean, bright, warm and distinctive, reflecting the characteristics and atmosphere of Malatang 312.
The decoration style should also consider factors such as hygiene, safety, and energy saving, and you can design it yourself or find a professional designer, or you can directly find a construction team or workers to carry out construction1.
Service and marketing: The service should be warm and thoughtful, friendly and polite, fast and efficient, try to meet the reasonable requirements of customers, and deal with customer complaints and suggestions31. Service management should also pay attention to food safety, hygiene norms, fire protection measures, etc.31.
Marketing should be combined online and offline, using social networking, advertising, word-of-mouth recommendation and other methods to increase visibility and influence, and using vouchers, membership cards, activities and other ways to improve customer consumption psychology and participation31.
Relevant procedures: According to local policies and regulations, go through relevant procedures, including industrial and commercial business licenses, food business licenses (three certificates in one), environmental protection evaluation and pollutant discharge permits, fire protection instructions, tax registration, etc.1. Relevant procedures should be handled in a timely manner to avoid violations or fines1.
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The process of opening a Malatang restaurant and the procedures that need to be handled need to go through three certificates, one is an individual industrial and commercial certificate, one is a health license, and one is a tax registration certificate. >>>More
If you want to start a business, you need to consider at least the following aspects: >>>More
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Ingredients: 150 grams of bean offices, 50 grams of Yongchuan tempeh, 10 grams of rock sugar, 5 grams of Sichuan pepper, 2 grams of pepper, 30 grams of dried chili pepper, 20 grams of mash juice, 20 grams of Shao wine, 10 grams of ginger rice, 100 grams of refined salt, 10 grams of grass fruit, 10 grams of cinnamon, 10 grams of grass grass, 10 grams of white fungus, 250 grams of chili noodles. >>>More