How to promote your own tea shop How to market your own tea brand?

After choosing the right storefront, you can open a tea shop. The specific publicity methods are as follows:

The first trick: use decoration.

Tea brand stores often take half a month in the decoration process, and in this period of decoration process, you can do a conspicuous spray painting, or do a temporary advertisement, or pull a banner to indicate the number of days before opening, etc., using these methods, can play a good role in publicity.

The second trick: take advantage of the weekend.

Weekends are a time off, and many people will go out shopping, usually at this time, the amount is much more than usual. Tea shops can open on Fridays or Saturdays, taking advantage of the herd mentality of customers, improving the transaction rate, and firing the first shot.

The third trick: take advantage of the atmosphere.

Opening a business requires an atmosphere, and the atmosphere can be artificially created. When the tea shop opens, make a big red arch, place flowers in front of the door, and if conditions permit, you can set off firecrackers, etc., and use various methods to build momentum for the opening of the tea shop. At the same time, it can also relax the customer's mood, improve the customer's desire to buy, and build momentum for the opening.

The above three tricks are how to do the new tea shop to publicize the common way, the most important thing for the new tea shop is to build momentum and attract everyone's attention, which requires the time to open the store when the amount is relatively large, even if everyone just enters the store to take a look, but the scene of many people will be very lively, giving people a good feeling, and it is also a way to retain customers.

First, let's talk about how to open a store.

1. Store location.

As soon as some people saw the transfer of a certain tea shop, they felt that its façade was good, and it was not expensive, so they rashly took it over, and when they opened the store, they found that the target market was too small, and even caused"No one came to the door"dilemma. If you usually observe carefully, you will sometimes find that the word sublease is often written on a tea shop, and the boss changes one after another, indicating that he has not made any money.

2. Investment skills.

If the investor has rich experience in the operation and management of a tea shop, he or she may consider opening a store independently. However, if you have no experience, choosing the right franchise system and learning management skills from it is also a good way to reduce business risks. In addition, when a partnership invests in a store, it must have the courage to face the differences of opinion among shareholders and the division of rights and responsibilities in the future.

It is best to avoid a partnership of 2 people, and preferably 3 people, no more than 5 people.

3. Skills of opening up sources and reducing expenditure.

Ordinary people who open tea shops are faced with the problem of how to open up sources and reduce expenses to create greater profits. In the early stages of opening a store, the amount of money required is considerable, and if you splurge it in the early stages of opening a store, it may result in insufficient fundraising, which will increase costs and reduce future profits. Careful planning and saving are two essential points for doing business.

Second, let's talk about propaganda.

In fact, many goods, not just tea, are not worth it, but the price is sometimes much higher, because the seller sells not only the goods, but also their self-confidence (forcibly added to the self-confidence).

Why do you say that, let's make a comparison, the quality is the same, but because the ** is relatively low, and the confidence is insufficient, we can in turn say that the other side is confident: but why is the confidence forcibly added, the second contrast, although the tea market is chaotic, but there are still many large factories, maintaining a high cost performance, this is the real confidence preserved in the low profile. So no matter what, you have to have faith in your tea first.

The most fundamental thing is integrity! Hui merchants clearly marked expired tea: aged tea.

Never shoddy! When it comes to publicity, hold a tea party; Stabilize customers; For consumer groups, such as middle-aged and elderly men, the media is mostly based on newspapers; If you want to promote it for a long time, the Internet is available, and it doesn't matter how much money you make, creating influence is the first thing. As for the rest, I can't remember it for a while.

The first thing to do is to choose the right time slot. Generally, many people will choose tea, tea food, tea sets, etc. as sustenances on holidays, so at this time we must make some atmosphere to attract the attention of consumers.

Then there's the right way to get the word out. There are many ways to publicize, there are profit-making types, such as full reduction, full gift, discount, combination discount, etc., and there are also new ** and poster brochures such as publicity, which are generally used in new products on the market. There are various ways to publicize, you can occasionally discount discounts, but you can't repeat this, otherwise it will make customers feel that the product should be so cheap, and there will be no desire to buy, and it is best to send some small gifts in this way, which not only ensures the best of the product, but also makes customers feel that you are generous.

Therefore, the right time and the right way of publicity will be able to attract a large number of consumers for you, but whether you can promote the transaction or not depends on the quality of the product and the skills of the shopping guide.

In the new era, no one will be unfamiliar with "Internet celebrities". The one I am going to analyze, he may be one of the most successful Internet celebrities in the world - the United States ** Donald Trump.

Although you are a real estate tycoon, due to the lack of support from big conglomerates, Trump's campaign funding is only a quarter of Hillary's, and the lack of funding means a sharp reduction in the propaganda budget, which may lead to a crisis of low rate for candidates.

However, Trump's clever use of his Twitter personal account successfully attracted the attention of netizens around the world with his shocking mouth, and with the advancement of **, his followers have soared, and he has obtained a win-win situation of unique personal brand and hot topics without much effort.

After being successfully elected, Trump, who has 33 million followers, was even more excited to post 350 messages in a week and successfully became the "No. 1 Internet celebrity".

Internet celebrities take individuals as the core brand, studios and corporate companies as behind-the-scenes operators, and obtain fan traffic in a way that shows personal charm or characteristics, and further realizes the marketing of peripheral products.

"Humanistic" tea Internet celebrities, with high connotation like well-known cultural tea people, and high appearance like tea fairies.

Such tea Internet celebrities often have outstanding personal achievements in industry science popularization, culture, and art, and create erudite, intellectual, and elegant characters by publishing books, running schools, and performing to attract fans; Then, with personal leadership, guide fans to pay attention to the surrounding "high value-added" products, and finally achieve the purpose of promoting consumption.

"Ground-like" tea Internet celebrities, represented by tea e-commerce bosses.

In particular, ** tea shop can be said to be well versed in this: the merchant uses the boss's perspective to write a dramatic narrative of the origin and quality of tea, highlighting the preciousness of tea and the cherishing of the boss, and at the same time the pricing is not too high, which perfectly caters to the psychological appeal of fans on the Internet, so as to achieve huge profits. This kind of tea Internet celebrity labels the product as a high-quality product, which indirectly realizes the premium of low-end goods.

Small tea companies only need to use individuals as the core drainage, and the Internet celebrity team points to the establishment of mature medium and large tea enterprises, such as bamboo leaf green, Emei snow buds, etc., on the basis of stable sales channels and brand popularity, tea Internet celebrities are no longer the best product information, but should make the brand values, or "feelings" deeply rooted in the hearts of the people - Zhu Yeqing outputs the feelings of Taoism and nature, and Emei snow buds output the feelings of Puxian Zen. When the tea enterprise develops to a larger volume, the FMCG attribute of tea increases, the cultural attribute decreases, and the consumer loyalty decreases, so that consumers become fans, identify with and follow the brand value, and continue to purchase for it, which is the reason why the tea team is an Internet celebrity!

With 10 years of experience in brand marketing, we have served many large enterprises, and have provided accurate network marketing solutions for enterprises with practical experience to enhance brand awareness and achieve the purpose of network brand marketing. 5000+ classic marketing cases are continuously updated, and they are shared privately.

To make tea is to look at your tea varieties first, first positioning, and after positioning, you will know which classes your customers are! Whether it is a tea brand or a brand of tea, it is the hearts of the people, and the brand effect is established by the consumer's purchase behavior, I hope it will help you!

I recommend you a brand design company, they are called "Lingbang Brand Design", they have a well-known marketing team in the industry, whether they cooperate or not, you can find out.

I'm making tea now, and I'm thinking about this at the moment, so to speak, one step at a time, and I don't know what kind of tea you're making, is it a brand tea shop or a tea brand?

It's okay to communicate hehe

Tea promotion plan.

Foreword Tea is the national drink of China, and guests come to tea as wine on cold nights". Tea as a healthy drink, a combination of spiritual drinks, an emotional drink, a cultural drink, in the materialistic and impetuous modern age, people need to tea to calm the mind, tea Mingdao, so to do a good job of publicity must be clear about the concept of their products, the goal of promotion. According to the needs of customers to design their own propaganda plan, I know that I have carried out a clumsy sorting from the following aspects:

1. Company profile (let consumers understand the company, remember the company, and produce a kind of "light.

Ring effect") Second, product analysis.

1. Introduction to the company's main tea products:

2. Product positioning: health, health, fashion, youth, etc. (i.e., promotion concept).

3. Product features:

4. Product efficacy: "health with tea, clear road with tea".

Different teas have different effects, and they are generally introduced: health care, refreshing and thinking, eliminating food and greasy stomach, preventing cancer and anti-cancer, reducing fever and reducing fire, eliminating fatigue and sailing, ** beauty, removing blood fat, and preventing arteriosclerosis.

3. Analyze the needs of people who need tea.

Find someone who needs tea:?8?6. Buy tea and give gifts (high grade, good packaging, etc.).

The house is prepared for guests to drink (medium to upper-class).

Women drink tea to beautify their faces.

Fourth, product promotion strategy.

1. Product strategy.

The types of tea are diversified and the grades are distinct.

The product packaging is abundant, giving people a feeling of "high and big".

Normal packaging and special packaging (couple, girlfriend, brother).

The product features are younger and more fashionable.

2. Strategy.

Tea in the same market highlights the best advantages (cost-effective).

Implement ** discounts: VIP system, holidays (Dragon Boat Festival, Qixi Festival).

3. Channel strategy (specific methods of publicity).

Short-term leaflets (leaflet contents: tea label and content, tea origin, tea quality characteristics, various teas.

The main effect, the method of making tea, and the time to drink tea).

Free web promotion:

b.Create your own website, make your own company homepage, and post more online.

c.Advertorial marketing, combined with product writing advertorial advertisements to publish to major networks.

d.**Promotion,**Want Want friends.

Set up counters in some large shopping malls and supermarkets: Wal-Mart, China Resources Vanguard, RT-Mart.

Area** Sales: Specialty shops, tea houses.

Advertisement: aTV commercials (Fuzhou 1, Linchuan TV).

b.Newspapers (Gangnam***), magazines.

c.Official**.

d.Radio station (Fuzhou Traffic Broadcasting).

Outdoor advertising: buses, stop signs, building elevators.

Personnel sales: sales at supermarket counters on holidays; Promote long-term cooperation with tea houses; **, door-to-door sales.

Make brochures and send them to tea houses and customers who enter the store (introduce product attributes, tea categories; the year of the main type of tea;

Instructions for the main type of tea from picking to drying to packaging; Tea certificate of origin, etc.).

If you open a tea shop, you must first make an introduction, first of all, you must set a place for your own tea shop, which is high-end, mid-range and low-grade, and then set the characteristics of the tea shop, focusing on the types of tea, tea origin, the advantages and efficacy of various teas. The benefits to people after use, attract people's attention, and improve people's desire to buy. Increase sales, clear branches, and profit shortfalls?

1. Answer: Kongmin's talent is beautiful in jade rings, authentic volcanic tea.

2. The roots are quenched and the volcanic leaves are blowing the sea, and there is no such taste in the world.

3. The heart has a taste, and the taste is fragrant - island volcanic tea.

Thank you to the questioner, Puwen is the operator of the tea mountain in the place of origin, and I will give a personal answer to your question, I am a tea maker, my own brand, and I want to find a network anchor to promote and sell our tea. This is a question worth pondering, and it is also a question of consciousness. For this problem, Puwen has also done in-depth thinking, and the feasibility is very strong, and it is also necessary to breed some plans to communicate with the anchor and make a supporting relationship with each other.

What does your brand need to be sound? And understand some details and necessary qualifications for online sales.

When it comes to building your online brand, we need to consider the following:

1.The qualification of its own brand.

2.Some of my own marketing ideas.

3.A sound cooperation model, and the mutual benefit of partners.

4.All aspects of supporting and anchor resources docking of various comprehensive matching.

5.Make a comprehensive analysis of your brand's product positioning and market demand.

In fact, there are many more that can be explained in detail, and every detail is controlled in order to achieve a successful business case and make preliminary preparations. Fine, success or failure is acceptable.

A centralized solution for co-selling with streamers.

Case 1. Divide the plan in proportion to the products sold. For brand owners, the early operating capital is relatively provincial, and it is a test of ability for anchors.

Case 2. Access to advertisers, except for advertiser fees, and then add product sales shares, this plan is a plan that anchors with a larger fan base are willing to do, because in this way, he has a profit from how much he sells, and the loss is not large. For brand owners, this is a product that requires a certain amount of capital and strength, and can have a greater possibility of monetization value for such anchors.

Case 3. This is a more interesting marketing plan, not only to sell products, but also to combine various solutions of products, which is a test of the foresight and wisdom of the product group sponsor. High-quality streamers may consider this interesting and fresh partnership option.

A partnership that doesn't take shortcuts.

Self-built from the ** center, today's headlines, Baijiahao, penguin, big fish, Weibo, etc., with culture as the entry point, copywriting soft decoration, **, live broadcast as hard decoration, to create their own self-leading platform, release and promote their own cultural concepts and tea thoughts, this is the most long-lasting, and do not take shortcuts of cultural programs. It can directly and vertically output its own values, and it will inevitably become the mainstream brand value output point in the future.

Puwen has also been committed to promoting tea culture as the cornerstone, from tea tree maintenance to picking, production, trembling or annihilation, cultural input, consumer benefits, etc., to let the tea culture go deep into the ordinary family of Baijia Chong, and truly become a necessity in life. But on the way forward, we must take "truth, truth, sincerity, humility, faith, and Tao" as the tea people, and as the cultural disseminator and promoter, as the so-called "the road is long, I will go up and down and seek", at the moment, retrieve yourself, correct yourself, and do not come and go in this life, in order to be able to experience a career for a long time.