The introduction of TV column packaging, what aspects of TV column packaging generally include?

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The packaging of TV columns generally contains the following aspects:1Column name and logo:

The column name and logo are the core part of the column packaging, and they allow the audience to quickly identify the column. 2.Column Theme Song:

The theme song of the column is an important part of the column packaging, which can make the audience remember and associate the column. Judgment 3Column opening animation:

The opening animation of the column is an important part of the column packaging, which can make the audience have a visual impact and impression of the column. 4.Column Title:

The title of the column is an important part of the packaging of the column, which can make the audience feel anxious and interested in the column. 5.Column subtitles:

Subtitles are an important part of the packaging of the column, which allows the audience to better understand the content of the column. 6.Column Background**:

The background of the column is an important part of the column packaging, which can make the audience feel the atmosphere of the column with a better smile. 7.End of column:

The end of the column is an important part of the packaging of the column, which can make the audience have an aftertaste and impression of the column. 8.Column promotional screen:

The promotional picture of the column is an important part of the column packaging, which can allow the audience to better understand the content and characteristics of the column.

1.The principle of unification: the packaging of TV programs, columns and channels must follow the principle of unification, and if it is not unified, it will lose the meaning of packaging.

2.The principle of standardization: there must be a relatively scientific and standardized design, the formulation and implementation of packaging specifications and the enforcement of the department.

3.Gradual change principle: The process of change should be a gradual process, not a sudden change.

4.The principle of advancement: This advancement mainly refers to the advancement of design concepts and technical means. The packaging should be cut into the essence of a program, and its delicacy should be regarded as advertising.

5.Characteristic principle: the positioning of each station and the characteristics of the stove are different, if you want to stand in many Taiwanes, you must highlight your own characteristics.

As a case for dozens of channels that are broadcast at the same time, it is your success that TV viewers choose you; And without choosing you, your hard work and dedication are equal to zero. The important condition for the audience to choose you is to understand you, and TV program packaging is the most direct means to understand you.