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4S store is a car franchise model with "four-in-one" as the core, including vehicle sales (sale), spare parts (sparepart), after-sales service (service), information feedback (survey), etc. 4S is the place to sell cars, parts, after-sales service of automobiles, and information feedback!
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4S shop is a collection of sales, after-sales service, spare parts, and information feedback, because the first letter of each service starts with S, so it is referred to as 4S shop! 4S shop is: 1 Sales Sell 2 After-sales Service 3 Spare Parts 4 Information Feedback Survey
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4S refers to the "four-in-one" automobile operation mode, which can not only represent the culture of a certain FAW brand, but also play a huge role in enhancing the brand value and image. The 4 "S" of the car 4S shop are the acronyms of SA LE, SPAREPART, SERVICE, and survey, which are translated into Chinese, namely: sales, spare parts, after-sales service, and information feedback.
Car 4S shop has its own unique advantages:
1. Brand advantage. Since most of the auto 4S stores operate car brands with good brand effect, strong competitiveness and relatively large market share, the brand advantage is their main means of competition, which is incomparable with other car sales models.
2. Complete and standardized service system. The core competitiveness of the auto 4S shop is to win customers with high-quality service. In the car 4S shop, consumers can get all the value-added services such as car information, market dynamics, after-sales service, maintenance instructions, accessories, etc., whether the vehicle or parts can ensure the original goods, so that consumers can avoid worries about after-sales service, repair, maintenance, etc.
3. A variety of value-added services. After consumers buy a car, there are some additional services, and the car 4S store can launch a variety of differentiated and personalized services with its strong strength, which is the core competitiveness of the car 4S store. (Photo by photo:.)
Li Linwei) @2019
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What does the 4s refer to
1.4S refers to: sales, spare parts, after-sales, inspection.
2.The 4S store and the automobile manufacturer jointly form the Yunfeng Automobile Brand Alliance, which represents the automobile brand culture, reflects the brand value, maintains brand loyalty, and establishes the popularity and reputation of the automobile brand for the automobile manufacturer. Generally speaking, a brand's side refers to the fact that the 4S store has only one base or several franchise stores in a region, and the distance is relatively equal, so it cannot be sold across regions.
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What does the 4S of the car 4S shop refer toThe 4S of the car 4S store refers to vehicle sales, after-sales service, and information survey. Every car brand has 4S stores in various cities across the country, which makes it convenient for people to buy cars and makes car maintenance more convenient. There are pros and cons to car 4S shops, which are analyzed in detail below.
1.Advantages of car 4S shop: 1.
Service: Generally speaking, the staff of the 4S store have been systematically trained and provide comprehensive services. In the 4S store, consumers can get information about cars, market trends, after-sales service, repair and maintenance, etc., which greatly facilitates the life of car owners.
2.Brand: Each 4S store is a car brand, and the store basically covers all models under its brand, so consumers can be more comprehensive when choosing a car.
At the same time, because of the brand effect, it will be better to buy and sell cars in 4S stores. 3.Interactive:
Auto 4S stores will hold various activities and customer interactions from time to time, so that auto companies and brand culture can be integrated into customer groups. 2.Cons of Car 4S Shop:
1。High cost: The car price, maintenance and repair costs of car 4S shops are relatively high.
2.High risk: It takes several million to build a car 4S store, which requires a lot of investment and has a certain risk.
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The 4S of the automobile 4S shop refers to the vehicle sales (sale), spare parts (sparepart), after-sales service (service) and information feedback (survey). As of August 2019, various car brands have 4S stores in cities across the country, which makes it easier for people to buy cars and make it more convenient for cars to be repaired and maintained.
There are pros and cons to auto 4S shops, which are specifically analyzed below.
1. Advantages of car 4S shop:
1. Service: Generally speaking, the staff of the 4S store are systematically trained and are more comprehensive in terms of service. In the 4S store, consumers can get information about the car, market dynamics, after-sales service, maintenance, etc., which greatly facilitates the car owners' car life.
2. Brand: Each 4S store is a car brand, and the store basically covers all the models under its brand, so consumers can travel to be more comprehensive when choosing a car. At the same time, due to the brand effect, it will be better to buy and sell cars in 4S stores.
3. Interaction: The automobile 4S store will hold a variety of activities and customer interaction from time to time, so that the automobile company and brand culture can be integrated into the customer group.
Second, the disadvantages of the car 4S shop:
1. High cost:
Car prices, maintenance and repair costs are relatively high in car 4S shops.
2. High risk:
Building a car 4S shop requires millions, requires a lot of investment, and there are certain risks.
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