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It has a good reputation and a good market.
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Word of mouth Well, BMW's reputation is very good, so it can be compared with Mercedes-Benz.
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Because BMW is good enough, the reputation is there.
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Many drivers like to have a big, plump tail, a long bodywork and plenty of space, so whether it's Mercedes or BMW or Audi, all of these models are extended after being produced in China.
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BMW's models and interior equipment also have acceleration speed, which is not inferior to Mercedes-Benz at all.
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BMW's quality control is relatively good, and the technology is also good.
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The harvest obtained under the continuous brand breakthrough.
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A lot of places are already loved by people.
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The quality is clear, cost-effective, and the safety performance is good.
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There is a reputation, there is a market, and there is a first-class quantity.
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For the comparison between Mercedes-Benz and BMW, of course, there are more minor problems with BMW. However, the small problems of these two different brands of cars are almost the same, but the engine of BMW cars burns oil, and the water temperature tank of Mercedes-Benz is easy to leak, but in a comprehensive comparison, although there are many problems of Mercedes-Benz cars, they are not particularly serious, and BMW cars not only have many small problems, such as engine oil leakage is a very big problem, so now many people are complaining about BMW's engine oil leakage. However, the comparison of these two brands is actually meaningless, because as long as it is a mechanical product, there will be a certain failure rate, we just say that the maintenance cost caused by the mechanical failure rate is high?
If it is not high, then these small problems can be ignored. <>
Let me introduce the history of Mercedes-Benz and BMW**. First of all, I would like to introduce Mercedes-Benz cars, Mercedes-Benz cars have entered the Chinese market many years ago, this car is a German car brand, is one of the brands of high-end cars, and in our country can be regarded as a second-tier luxury brand series. I believe that everyone is no stranger to Mercedes-Benz cars, its appearance is very fashionable, and the interior workmanship of Mercedes-Benz cars can be said to be the ceiling of the entire automobile industry, so many business cars are Mercedes-Benz cars, because this can not only improve their identity, but also the comfort of sitting in the car is quite high.
Let me talk about BMW again, BMW is actually a German car, but also a brand car in the international car, BMW car is the main thing is handling and appearance, so now many young people like to buy BMW cars, and excellent power and handling have won warm praise from consumers. However, the vast majority of our consumers are buying domestic BMWs, and generally imported BMWs** are too expensive, so many people can't afford to buy imported BMWs. <>
In general, Mercedes-Benz and BMW are German brands, as for the number of problems, in fact, this is not very important, because these two different brands of cars are born by a mother, the car itself uses the same accessories, but in some core parts of the modification a little, so the small problems of these two cars are roughly the same, but the problem of burning engine oil and leaking engine oil in BMW cars is very serious, if you want to buy from these two models, I still recommend you to buy Mercedes-Benz cars.
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Mercedes-Benz, Mercedes-Benz E-class have broken shafts, engine oil leakage, GLC brake noise, gearbox jamming, car odor, etc., they have had a lot of problems in recent years.
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It should be Mercedes-Benz, according to the complaint ranking, it can be seen that Mercedes-Benz's complaints are much higher than BMW's.
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Those who can afford to drive Mercedes-Benz and BMW, the income is generally not too low, but they are not necessarily rich.
Are all the people who drive luxury cars rich?
In reality, those who drive Volkswagen do not necessarily have no money, and the BBA cars on the market are becoming less and less a symbol of the rich. Over the years, BBA has also been meeting people's expectations for luxury cars. As a result, the quality of the car was reduced, and it can be said that only the meaning of the car village was retained.
From 2020 to the present, there are many people who have money, but there are also many people who don't have money, most of the people who buy BBA cars are doing business, some are for business entertainment, some are for saving face, and now the definition of a car is also a meaning, and the definition of the so-called luxury car is becoming less and less, so it is not necessarily a rich person who drives a BBA, it may be a bank borrower, and those who do not open a BBA may be a rich landlord.
High-end cars are becoming more and more popular.
And the style and grade diversification, can no longer be the same as before, at a glance is expensive, now there are more and more cheap high-end cars. Now the atmosphere of the whole world has changed, and the whole world believes that driving a vehicle is to use safety and comfort, and no longer pursue the so-called brand and high cabinet. Therefore, high-end cars are also moving towards the civilian route.
The same goes for Mercedes-Benz BMW. If they still cling to the idea of high and low, then it is impossible for them to expand their production, and it is impossible for them to expand their sales, and then the total profit may become smaller and smaller. However, if it is also a small profit but quick turnover, some low-grade Mercedes-Benz BMWs will occupy more market share, and the total profit can be higher.
So Mercedes-Benz C-class, BMW three series and below are actually not expensive at all.
It is very convenient to buy a car with a loan.
Many of them are loans to buy cars, our previous Mercedes-Benz E200, also bought with loans, called lease loans, 20% down payment, monthly payment of about 5,000, and a final payment of more than 190,000 yuan after four years to settle at once, just to open a company to fill the façade. Many of our friends around us bought luxury cars for the façade.
During the summer vacation, I took my son to the Mercedes-Benz 4S store at the door of my house to play, and in the hall, I heard a voice saying: Miss, I'm sorry, our loan department didn't approve your application, saying that your online loan is too much. I turned my head to see a pair of young men and women, fashionable and beautiful, and they really looked like the kind of rich second generation or successful people in their careers.
The conclusion is to sum up, don't just look at what other people drive, increase your knowledge in any aspect, you will see through a lot, a lot of you think is very valuable appearance, in fact, it is a car mark, you are also fully capable of buying a Mercedes-Benz BMW for tens of thousands of dollars to satisfy your vanity.
It's still the sentence at the beginning of my article, and it's easy to buy a car now, various loan policies, you can drive home an Audi A4, Mercedes-Benz C, BMW 3 Series with a down payment of tens of thousands of dollars, but raising a car is the time to really show a person's strength! There are many people who are swollen and fat, and if you don't believe it, you can ask your friends who drive about 300,000 luxury cars around you, how many of them don't hurt!
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Because relatively speaking, they have more economic strength and investment minds, and now they can be relatively installment, and they can also buy second-hand BMW Mercedes-Benz, which can relatively alleviate economic pressure.
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Because you can choose to buy a car in installments now, plus Mercedes-Benz and BMW's ** are not so expensive, so there will be so many Mercedes-Benz and BMW on the street.
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Because now the ** of BMW and Mercedes-Benz has been lowered, and secondly, because many people will choose to buy some second-hand Mercedes-Benz and BMW cars for the sake of face.
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Needless to say, the high-end ones don't save a lot of money, but they have money! The low-end living conditions will definitely not be bad, after all, it is still very expensive to maintain all aspects! Rich? Not so much, just for the sake of need!
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Not all of them have money Some people who can't afford to pay off their car loans are.
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Because they all love face, many would rather buy second-hand.
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That's nothing compared to the house price!
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China's luxury car market has always been dominated by BBA, and this year the internal competition between the three companies has been fiercer than ever. BMW's performance was particularly outstanding, and it achieved a cumulative increase in price reductions that were not higher than those of Mercedes-Benz Audi. BMW officially announced its sales figures for the third quarter of 2020.
In the third quarter, BMW sold 230,612 new vehicles in the Chinese market, a year-on-year increase, and sales in China increased in the first three quarters of 2020. The global market certainly doesn't**. In the third quarter, the BMW Group ranked first in the world.
BMW sold 559,681 new vehicles in China in the first three quarters, up year-on-year. Under the influence of the new crown pneumonia epidemic, its performance has outperformed the overall declining market, and the 3 Series jumped to the top of the domestic luxury mid-size car sales list with 15,404 units, nearly 4 times higher than the same period last year. The BMW 5 Series topped the domestic luxury car sales list with 17,132 units.
Moreover, the unit price of the 3 Series and 5 Series is not cheap, and the sales of the 5 Series were also realized on the eve of the mid-term facelift, which is enough to show that the Chinese people love the BMW brand.
At the Beijing Auto Show just past, BMW also brought new products to cheer up, among which the new generation M3 and M4 made their debut at the Beijing Auto Show just a few days after their official launch, showing BMW's importance to the Chinese market. Of course, the new and redesigned BMW 5 Series is also the focus, with the most stylish family design language on the outside. The Deluxe Pack and M Sport Kit are aimed at consumers with different needs, and can be eaten by men, women and children.
The new Series 5 also comes with an inch digital instrument cluster, an inch ** control touchscreen and the acclaimed ID7 system.
BMW's brand strength growth is inextricably linked to its outstanding performance in China. Especially in the past two years, Volkswagen Audi and Mercedes-Benz have many quality problems, and the preservation rate is not as good as BMW, which makes consumers pay more attention to BMW. The BMW X series still maintains a high reputation in building SUVs, a new way out in China.
In particular, the localization of the BMW X3 has become a key factor for BMW. Secondly, the cultural communication effect of the MINI brand has been developed relatively successfully in China, and many young people have been taking MINI as a must-buy model. Although the overall sales accounted for a small percentage of BMW, the strategic layout of building a niche brand was quite successful.
On the road to developing a luxury brand, BMW has not weakened its sporty and handling genes. Many car owners who buy BMW just for luxury also feel extra fun when driving, which is also the key to BMW's good reputation in the luxury car circle. It is the overall excellence in all aspects that has allowed BMW to win the BBA competition.
In the future, the BMW brand may maintain this momentum and become the first B in the BBA.
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Because these two cars are brand cars, and the vehicle performance is also very good, and it is also very expensive, and the engine is also very good, so it will be classified as a high-end car.
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I think the reason why Mercedes-Benz and BMW are classified as high-end cars is because they are very powerful, and their appearance is also very handsome and unique, and they have a good reputation.
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Because the overall performance is very good, and the engine is also very advantageous, and the operation is very intelligent, so it will be listed as a high-end car.
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Mainly because of publicity and ** reasons, and the configuration has reached the level of high-end cars, so it will be listed as a high-end car.
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Because the configuration of these cars is very high-end, they are more high-end in comparison, so they look more like luxury cars.
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Because the workmanship of these two brands of cars is exquisite, the interior is luxurious, and the price is also high, and the positioning is a high-end car.
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Because Mercedes-Benz brand cars generally have high-performance characteristics.
Mercedes-Benz is indeed more high-end than BMW, but this does not mean that all BMW models are more authentic than Mercedes-Benz or should look at the specific model and **. Since Mercedes-Benz was listed, its positioning has always been in luxury cars, so whether it is from the past or the present, Mercedes-Benz is linked to luxury.
Mercedes Benz and BMW are both German luxury brands, each with its own characteristics. As the saying goes, "drive a BMW, ride a Mercedes-Benz", and the Mercedes-Benz ride experience is better. Mercedes is considered one of the most successful luxury car brands in the world.
Its technical level, excellent quality standards, innovative ability and a series of classic coupe styles are commendable. The Mercedes Trident Star has become one of the most famous cars and brand symbols in the world.
Mercedes-Benz has a deep technical background and has accumulated rich experience in the automobile manufacturing industry. This is another important reason for Mercedes-Benz's popularity. People are talking about the Mercedes ride experience, which has been designated as a business car for successful people.
As a result, Mercedes Benz can bring passengers a more comfortable and comfortable ride.
Presentation of Mercedes
Mercedes Benz is a world-famous luxury car brand. In January 1886, Karl Benz invented the world's first three-wheeled car, which was patented, and was hailed as the "inventor of the automobile". At the same time, Gottlieb Daimler, another founder of Mercedes-Benz, invented the world's first four-wheeled car.
Since then, the world has changed.
In June 1926, Daimler AG and Mercedes-Benz AG merged to establish Daimler-Benz Automobile Company, a car named after Mercedes-Benz, which is a representative of high-quality and high-performance automotive products. In addition to high-end luxury cars, Mercedes-Benz is also the world's most famous manufacturer of motor buses and heavy-duty trucks.
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BBA is now very famous, even some old ladies can know their logos, and there is a saying in BBA "drive BMW, take Mercedes-Benz", which means that BMW's handling is good, and Mercedes-Benz's interior is comfortable, but everyone still knows what this sentence "can buy Mercedes-Benz, don't buy Audi" means.
Many people may have heard this sentence, but they don't know what it means, they are all BBA's first-line luxury cars, so is there anything special about which one to buy? In fact, although Mercedes-Benz and Audi are both world-famous luxury car companies, the gap is not small. The reason why you can buy Mercedes-Benz, don't buy Audi, is because in the same level of models, Audi cars are too selective, take the entry-level models as an example, Audi only A3 can take the shot, but Mercedes-Benz has a lot of options, more in line with the appetite of consumers, if you really reluctantly buy Audi, it is inevitable that you will regret it. In addition, Audi's popularity is not as high as Mercedes-Benz, driving a Mercedes-Benz out, many people are very envious, and driving Audi out, maybe there are more people looking at the lights than looking at the car, and not only in China, but also abroad Audi is not as good as Mercedes-Benz, and even the popularity is not as high as Lexus. In fact, these two reasons are not the decisive factors. Why not buy Audi, from the second-hand car market can see the doorway, if you want to change the car, then in the second-hand market to understand that the value retention rate of Mercedes-Benz is much better than Audi, the importance of the value retention rate for the car everyone knows, if the value retention rate of a car is high, then it is not affected by the price reduction trend, so for consumers, their own losses are smaller, and those who know the car know how to ensure their maximum interests, of course, they will choose Mercedes-Benz not to choose Audi.
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