Network marketing planning is divided into those levels

It refers to the basic utility or benefit that the product can provide to consumers, and it is the basic utility and benefit that consumers really want to buy. (2) Tangible product level. It is the specific material form of a product when it appears on the market.

3) Expected product level. That is, a set of attributes and conditions that are closely related to the product and that the buyer wants to acquire during the purchase of the product. (4) Expand the product level.

It refers to the services provided by the producer or operator of the product to the purchaser, mainly to help the user make better use of his or her core interests. In network marketing, for physical products, the extension of product level should focus on providing satisfactory after-sales service, delivery time and quality assurance. (5) Potential product level.

In addition to extending the product level, the product level provided by the enterprise can also meet the potential needs of customers. Mainly value-added services of products. The main difference between IT and extended products is that customers can still take advantage of the core benefits and services of the product they need without the underlying product level.

Hope it helps!!

What are the 5 levels of network marketing products, and the examples are given to illustrate which level.

Hello dear, the reference is as follows: (1) Core benefits or services (2) Tangible products (3) Desired products (4) Extended products (5) Potential products (1) Core interest level. It refers to the basic utility or benefit that the product can provide to consumers, and it is the basic utility and benefit that consumers really want to buy.

(2) Tangible product level. It is the specific material form of a product when it appears on the market. 3) Expected product level.

That is, a set of attributes and conditions that are closely related to the product and that the buyer wants to acquire during the purchase of the product. (4) Expand the product level. It refers to the services provided by the producer or operator of the product to the purchaser, mainly to help the user make better use of his or her core interests.

In network marketing, for physical products, the extension of product level should focus on providing satisfactory after-sales service, delivery time and quality assurance. (5) Potential product level. In addition to extending the product level, the product level provided by the enterprise can also meet the potential needs of customers.

Mainly value-added services of products. The main difference between IT and extended products is that customers can still take advantage of the core benefits and services of the product they need without the underlying product level. Hope it helps!!

For example, the five levels of tea content.

The categories of online marketing are:

1. Search engine marketing: that is, SEM, through the opening of search engine bidding, let users search for relevant keywords, and click on the keyword creative link on the search engine to enter the ** web page to further understand the information he needs.

2. Search engine optimization: that is, SEO, refers to the use of internal and external optimization methods on the basis of understanding the natural ranking mechanism of search engines, so as to improve the keyword ranking in search engines, so as to obtain traffic, and then generate direct sales or establish network brands.

3. E-mail marketing: It is to provide industry and product information to users by e-mail in the form of subscription, so as to establish trust and trust relationship with users.

4. Instant messaging marketing: a marketing method that uses Internet instant chat tools to promote and publicize.

5. Viral marketing: The viral marketing model comes from network marketing, using the principle of word-of-mouth among users, and is a marketing method that is carried out spontaneously and with low cost between users.

Summary. Pro, the five levels of enterprise network marketing are: First, the enterprise Internet propaganda is the most basic application of online marketing.

It is a marketing campaign based on the recognition of the Internet as a new information dissemination. Second, online market research and research market information, from which to find consumer demand trends, so as to provide a basis for enterprise market segmentation, is an important part of enterprise marketing. 3. Although online distribution and e-commerce are developing rapidly, their share is still very small compared with traditional marketing channels.

Traditional distribution channels are still a valuable resource for enterprises, but the efficient and timely two-way communication function of the Internet does provide a powerful platform for enterprises to strengthen the connection with their distributors. Fourth, the intangible shopping malls with a large number of online direct sales have been opened for business on the Internet, which is the first engaged in online direct sales, such as Amazon, CDNOW, etc. Fifth, the online marketing integrated Internet is a new market environment, which is not only a certain link and process of the enterprise, but also has a significant impact on the organization, operation and management concept of the enterprise.

Pro, the five levels of enterprise network marketing are: First, the enterprise Internet propaganda is the most basic application of online marketing. It is a marketing campaign based on the recognition of the Internet as a new information dissemination.

Second, online market research and research market information, from which to find consumer demand trends, so as to provide a basis for enterprise market segmentation, is an important part of enterprise marketing. 3. Although online distribution and e-commerce are developing rapidly, their share is still very small compared with traditional marketing channels. Traditional distribution channels are still a valuable resource for enterprises, but the efficient and timely two-way communication function of the Internet does provide a powerful platform for enterprises to strengthen the connection with their distributors.

Fourth, the intangible shopping malls with a large number of online direct sales have been opened for business on the Internet, which is the first engaged in online direct sales, such as Amazon, CDNOW, etc. Fifth, the online marketing integrated Internet is a new market environment, which is not only a certain link and process of the enterprise, but also has a significant impact on the organization, operation and management concept of the enterprise.

The Internet is a new revolution in the information age, and the computer is not only a computing machine, but also a business in a business environment. The hierarchical division of network marketing reflects a gradual process of application from beginner to advanced, from simple to complex. According to the current situation of Internet applications in China, domestic enterprises can work on the first three levels in advance, especially the third level - network distribution linkage, which will strengthen business ties between enterprises, transform traditional business models, establish network partnerships, and then deepen Internet applications and lay the foundation for online marketing.

Network marketing is for enterprises to promote their own brands, products and services through the Internet, so as to achieve, customers directly enter their own shopping** or go to the traditional ground terminal to buy their own products. Achieve the ultimate profitability. The main marketing methods of network marketing are as follows:

1. Word-of-mouth marketing.

Word-of-mouth marketing, also known as "viral marketing", is characterized by its fast spread, high success rate and strong credibility.

3. Marketing.

Marketing includes social marketing, new marketing, and cross-marketing.

New marketing: In the era of great innovation, marketing thinking has also brought great changes, experience, communication, difference, creativity, relevance, the Internet has entered a new era of communication.

Cross-integrated marketing: Cross-integrated marketing refers to the establishment of a shared profit model with it while obtaining traditional content resources.

Fourth, event marketing.

Limb marketing refers to the planning, organization and use of people or events with news value, social influence and celebrity effect to attract the interest and attention of **, social groups and consumers, in order to improve the enterprise or product.

Popularity, reputation, establish a good brand image, and ultimately contribute to the sales of products or services.

Search engine marketing, search engine marketing is based on search engine platform network marketing, using people's dependence on search engines and usage habits, when people search for information, as much as possible to deliver marketing information to target customers.

6. E-mail marketing EDM

Email marketing refers to a kind of online marketing that delivers value information to target users through email.

7. Friend chain exchange.

Friendship chain exchange, also known as friendship links, reciprocal links, exchange links, etc., is a simple form of cooperation between ** with certain complementary advantages of resources, that is, respectively in the manuscript Qingtong on their own ** placed each other's ** logo or **name, and set up the other party's ** hyperlink, so that users can find their own ** from the cooperation, to achieve the purpose of mutual promotion.

8. Bidding ranking.

Bidding ranking, also known as bidding promotion, is to promote the company's products and services on the search engine platform in the form of keywords, which is a new and mature search engine advertising that pays according to the effect. With a small amount of investment, you can bring a large number of potential customers to the enterprise and effectively increase the sales of the enterprise. PPC is a pay-for-performance online promotion method, which was first launched in China.

9. Forum Marketing.

Forum marketing is "the use of the forum as a platform for network communication to release information about the company's products and services through text, **, **, etc., so that the target customers can have a deeper understanding of the company's products and services."

Hope it can help you, hope!

Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in order to achieve the overall business objectives of the enterprise, with the Internet as the basic means to create an online business environment of various activities, is a broad word, from the current business network marketing more broadly covers the network of products and the concept of the Internet.

1. According to the different classifications of service objects, it is divided into personal network marketing and enterprise network marketing;

Second, the scope of application is divided into network marketing in the broad sense, network marketing in the narrow sense, and integrated network marketing;

3. Classification according to specific promotion methods:

Word-of-mouth marketing, online advertising, ** marketing, event marketing, search engine marketing (SEM), email marketing, database marketing, SMS marketing, e-magazine marketing, viral marketing, Q&A marketing, product information release for B2B business**, and platform marketing, etc.

Fourth, interact with customers.

Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in order to achieve the overall business objectives of the enterprise, with the Internet as the basic means to create an online business environment of various activities, is a broad word, from the current business network marketing more broadly covers the network of products and the concept of the Internet.