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For an emerging ceramic tile brand, if you want to do a good job in various promotional activities, you can first consult with the marketing planning company, so that you can clarify your own development direction, and when you do various planning activities, you will also design more programs, which has a very big role in the development of the new brand in the market. So what problems need to be paid attention to in the planning and promotion of new ceramic tiles?
1. It is a tool for brand promotion. The traditional four are television, radio, newspapers, and magazines, and now the more powerful ** is undoubtedly the Internet, which is ubiquitous, covering the middle and high-end whole, and the viscosity is strong, and users can directly achieve sales through the network, which is irreplaceable by others.
2. The plan is a plan for brand promotion. We look at the brand promotion program, most of them are based on the market and the development of the change, the market is changing rapidly, the ceramic tile brand promotion program needs to keep pace with the times. More often, the plan is actually written clearly about what to do, and the specific implementation has to be based on specific creativity, and the plan itself is more like a work plan and ideas.
3. Product is the direction of brand promotion. Product is the source of enterprise marketing, from the product development stage, it is necessary to integrate into marketing, product research and development is based on the results of market research to determine, the market is changing, the product should change. In short, ceramic tile products are a direction of brand promotion, brand promotion includes ** promotion, product promotion and so on.
4. Service is the cornerstone of brand promotion. Service is the foundation of the long-term development of the enterprise and the cornerstone of brand promotion. The enterprise service is good, and it needs public relations promotion to become a brand that is deeply rooted in the hearts of the people, but the service is really bad, and everything is in vain.
5. Copywriting creativity is the core of brand promotion. The core of brand promotion is creativity, and the core that has remained unchanged for a hundred years is copywriting. From the past newspaper to the current network, the core of its marketing promotion lies in the copywriting, no matter how the best changes, copywriting creativity is the core of promotion, is the soul of the promotion program.
Tongke Media focuses on network marketing and promotion, and can provide customers with one-stop network brand promotion solutions, including news advertorial marketing, search marketing, forum blogs, Weibo, SNS and other social marketing.
Now is the era of the Internet, so we need to grasp this key point when carrying out publicity and promotion, so that we can have more opportunities for development and achieve better results in publicity. However, we must also work the quality of services and products, so as to gain the support and trust of consumers.
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Thanks for the invite. Ceramic tile to make a product with a relatively small audience rate, many friends do not know how to distinguish between good and bad, distinguish between good and bad, then we have something to do in the sales process.
1. Pay attention to the atmosphere of the store, which is very important, which can reflect our professionalism and attract customers well.
2. Pay attention to the activity detonation and often do some small activities, such as a small floor, one yuan a piece, buy 10,000 to send a brand toilet, etc., at the same time, the customer's information, every year on the customer's birthday or New Year's holiday, send some small gifts to the customer, increase customer stickiness The cost of maintaining an old customer is only one-sixth of the cost of developing new customers, and the transaction rate of old customers to Mu Sen travel orders is relatively high.
3,If there are conditions,It's best to put a larger TV on the opposite side,In this way, the information that has been cracked before**Transaction data can be made into ppt format,Or**cycle**mode,Can't prevent any publicity opportunity。
4. Find upstream dealers such as waterproof, hydropower, and decoration companies to seek cooperation.
5. Store staff will try to prepare more than three kinds of service tea when preparing tea for customers, such as boiled water, flower tea and green tea, so as to increase the customer's impression points.
6. Products like ceramic tiles are best to do single-point blasting, do not cast a net in a large area, find a more mature and relatively high-quality community, as a key point, quickly and effectively sign, customers can improve the market share of primary schools to improve market competition.
Personal stool opinions, the subject can understand, there is a direct private chat spring shirt if you don't understand.
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Use QQ to add the owner group, apply for 3-5 QQ numbers, dress up as a female life number, after the main number joins a group of owners in the city, others also begin to try to add, add the method of verification of the owner group: neighbor, hello, I am the owner of 1-2-301, I hope you can pass, thank you, the number can try to change.
After joining the group, first see what everyone is talking about, don't be in a hurry to advertise, first get familiar with everyone, and then start to discuss with them, for example, there are people talking about decoration, you need to actively share your professional knowledge of decoration, especially the professional knowledge of ceramic tiles, after throwing out professional knowledge, the trumpet should follow up and produce discussions, which will cause others in the group to discuss together, then everyone's perception of you, you are a decoration expert, and you will soon know that you are in the tile business.
As long as your product is confident, the person who is suitable for decoration will soon find you for consultation, and you don't want to convert immediately, you have to find a way to invite them to the store, and then wait for him to see the real thing, and you guess that it is easier to convert.
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