Is there still room for doing business through traditional channels?

In today's rapid economic development, people have funds in their hands, for the current traditional industry, nothing can be done, nothing can be done, they are all complaining about the current tradition, channel business, is it necessary to do and, is there room to make money? How do you invest the money you have?

1.Monopoly industry.

Traditionally, in terms of industry, there may be many monopoly industries, such as water, electricity and gas, soil, sand, oil, etc., which cannot be replaced by the emerging Internet and e-commerce, and can be replaced, such as furniture, home appliances, daily clothing, food and many other light industries. This is an important pillar of the national economy, and it is impossible to be replaced by new industries, so there is room for these industries.

2.Choose the right location.

For you to do business is big or small, what you have to do is to choose the right location of your company or store, the right choice is the blood flow in the first volume, the traffic flow is larger, there are development prospects, and there should not be more peer competition, for their own consumer groups, there must be a very positioning, consider what kind of consumer, is the establishment of high-end consumption, high-end consumption, or low-grade consumption?

3.Choose where to go.

China's society as a whole is not easy to do traditional business, the pressure of competition is high, and the investment is large, and I think that different people should have different development directions. You think it is a good choice to open a distinctive store now, because the traditional industry investment of the characteristic shop is small, and the return of funds is fast, and it will not lose too much because of its own investment, which is an important indicator for the development direction of your traditional industry.

The traditional industry has entered a downturn, but there is still some room for development, what do you think about this?

There will be room for any channel, depending on what industry you are in and how you do it.

You may think that traditional channels have been eroded by Internet channels, but in fact, traditional channels account for the majority of transaction volume, and the Internet or emerging channels have not yet reached the level of subverting traditional channels.

However, I think this matter needs to be analyzed in detail. <>

In terms of traditional channels, some large-scale and monopolistic industries may be its main channels, such as water, electricity, gas, sand, gravel and soil, etc., which are unlikely to be replaced by emerging channels such as the Internet. What can be replaced may be some fast-moving consumer goods industries, such as home furnishings, home appliances, daily necessities, clothing, etc.

So, does it mean that the FMCG industry has no opportunities at all in traditional channels? Not necessarily. Now there is a new retail outlet, which is about using emerging technological means to promote sales through traditional channels. <>

For example, during this year's Zongzi Festival, some Zongzi companies placed some fun equipment in their directly operated stores, allowing buyers to increase their shopping experience through AR and games.

In addition, there are some clothing companies that use AR technology to sell clothing in the store, and customers do not need to try on real clothes one by one, they only need to click the mouse on the device to be able to change clothes virtually, see if the clothing is matched with themselves, and then buy if they feel matched.

In fact, there are still many companies using new technologies to try to carry out new retail, which shows that traditional channels still have a lot to offer, and emerging channels and tools are only to better serve traditional channels. <>

Therefore, I don't think we should be too pessimistic, as long as we make good use of it, the prospects of traditional channels are still broad.

In fact, I think that for now, there is still a little room for traditional channels to do business, but I don't think the extent of this space is not much, and there is no appreciation space for traditional channels to do business in the 90s.

Because of the impact of the e-commerce industry on the ways and means of doing business through traditional channels, and the change of people's concepts and thoughts, most of them will choose to buy things from the Internet when they buy things, especially young people, so most of the stores that do business through traditional channels have closed down as the final result.

In fact, you may choose to do business in a different direction, if you choose to do clothing business through traditional channels, then it is possible that the business of traditional channels does not have so much room for appreciation, because now the impact of e-commerce on clothing and accessories is too great, but if it is a physical store maintenance food restaurant or the like, then the impact of e-commerce on the maintenance industry is not so great.

In fact, as we all know, even if all the shops outside are opened, but for the restaurant, it will stand there, because in the eyes of the Chinese, the people take food as the sky, everyone goes out to play together, the first thing is to eat together. So for example, in traditional channels, doing restaurant business and opening restaurants to sell food, as long as it is distinctive, then it may still have a very large appreciation space.

In fact, from the perspective of doing business through traditional channels, it cannot be said that they have no room for appreciation, or that they have a lot of room for appreciation, but from the perspective of the direction of doing business through traditional channels.

If you choose to conflict with e-commerce, then it may have a very small appreciation space, and if you choose an industry that cannot be affected by e-commerce, then its appreciation space is still very large.

Traditional channels should refer to the real industry, we all know that with the rapid development of the Internet in recent years, the traditional industry has received an unprecedented blow, especially the hedging of e-commerce, resulting in many traditional industries have even closed down, take a few years ago the annual sales of billions of Metersbonwe for example, under the impact of e-commerce, last year seems to have just achieved breakeven.

Therefore, many people will ask, is there still room for traditional channels to do business, so what is this market in?

The answer is obvious, there must be space, but specifically in ** none of us know, every individual can not be completely separated from real life, only live online, although now O2O has brought great improvements to our daily life, but it is undeniable that a rapidly developing society can not rely only on information technology. People's clothing, food, housing and transportation must always return to the most convenient and simple place.

Therefore, this year, the major Internet giants are deploying unmanned retail, and the development of retail stores in recent years is also vibrant.

I can't make a presumptuous statement and point out a wrong path for people who want to find a market, but the real industry, that is, the traditional channel, must be one of the most powerful channels that can reach the hearts of users, so we can't completely give up.

Although the business of traditional channels is declining, the more this situation occurs, the more likely new opportunities will arise.

id：zhengba6688

Introduction: Born in sorrow, died in poverty, be a good person.

Traditional business is difficult for the following reasons:

1. The channel is high-dimensional, and there is no competitiveness in traditional business and e-commerce The biggest flaw in competition is that e-commerce is lower than ours, because traditional business is five-dimensional, from enterprises, to the total, to partitions, to distributors, to terminal outlets, each layer of which is not to make money, and e-commerce directly docking with enterprises, of course, lower than us, so the problem cannot be solved, and traditional business is definitely not easy to do.

2. The relationship is very weak, and the store lacks stickiness to customersWhy do McDonald's and Starbucks make a "half-price second cup" discount? Because the cost of developing a new customer will be much higher than the secondary development of old customers, even if it is sold at a 5% discount, the merchant can still make money. Most of the business of traditional stores is a one-shot deal, and there is no stickiness at all.

A good interpretation of traditional enterprises is the hotel next to the railway station, the restaurant next to the railway station is generally not large, but most of them have the habit of stealing customers, there are 1.3 billion people in China, one person slaughtering once is enough, this is the problem of traditional offline stores.

3. The products are limited, which limits the sales radius of the storeThere are too few things in traditional stores, and there is no way to fully meet all the needs of consumers, and the reason why KA stores, home appliance stores such as Gome and Suning can become consumption centers is also related to their complete products.

4. The cost is higher, the passenger flow is reduced and the rent is increased under the rapid development of the e-commerce industry, the customer flow of offline stores is greatly reduced, whether it is a shopping mall or a business district, it is facing the same situation, and the huge shopping plaza system has created Wang Jianlin, the richest man in China, but many businessmen have suffered. In some county-level cities, there are several Wanda Plazas, and sometimes there are more merchants than consumers.

5. Low efficiency, capital management efficiency In the traditional business, businessmen reduce the efficiency of the use of funds in order to ensure the safety stock in their stores; The clerks in the store have nothing to do when the business is cold, and they get paid for nothing, which reduces the efficiency of human resource use; In terms of management, many businessmen do not use the IT system, and the management mode is still very extensive, which reduces the efficiency of operation. According to the above five points to improve the traditional business, because of the real experience of the product, this can only be done in the store, especially some of the most expensive, complex products, and some products that need to be combined with services, the store can let consumers understand the product more realistically, so at this point, e-commerce can not be replaced.

I think the answer is definitely yes. Because even if many business channels are saturated now, it doesn't mean that you don't have a chance to succeed anymore. To give you a very simple example, just like the restaurant industry, you can now see restaurants, drinks and so on everywhere on the streets.

But there are still a lot of latecomers who have also achieved success.

However, it is conceivable that there is still a lot of pressure to enter traditional business channels. After all, there are already a lot of existing success stories out there. Of course, from another point of view, their success stories can also be used as a reference for their own experience.

You can learn something that will work for you from their successes. I can also learn from their failures and use all my experience to avoid many detours.

You can be successful in doing business now through traditional channels, but you can do it from the following perspectives:

1) Select the correct store or company location.

No matter how big or small your business is, what you need to do is to choose the right location for your store or company. The correct choice must be selected in a place with a large number of development, development prospects, and the competition with peers is not too strong.

2) Identify your own consumer groups.

When choosing the right location, also think about what kind of consumer group you're setting up for. Whether it is high-end consumption, mid-to-high-end consumption, or low-grade consumption, etc.

3) Integrate with today's social situation.

One of the most important aspects of doing business is to be in tune with the social conditions of the time. You can't just do business and forget about the social situation at that time.

4) Be innovative.

Since the business of traditional channels has been saturated, and if you want to make a breakthrough in this area, you must achieve "I have people, I have no people, and I withdraw from people", which is full of new ideas.

No matter what time it is, there is room to do business, even if it is a business from traditional channels, it is also a trial.

Traditional channels still have business to do, because traditional channels are a channel that has been developed for decades, and traditional industries also need traditional channels, and people have more channel choices, but the proportion of traditional industries is still very large.

Traditional channel business, such as the catering industry, is still the traditional best, and other channels, such as the network, are not very strong, and there are still many problems. Relatively speaking, it is not very perfect, and there are some loopholes. <>

Traditional channel business is very helpful to stimulate employment, and also plays a great role in improving social and economic development.

Although the traditional economy is facing more and more challenges, it is also a kind of progress, so that the traditional economy glows with new economic brilliance, and without traditional channel business, we will have a lot less. That's why traditional channel business is very important to us. It is an important channel that we cannot do without.

I understand that doing business through traditional channels is to open a physical store. It's not just a business like online sales. I have no experience in doing business though, but as a buyer, I can tell you that there is space.

Let me take clothing and food as examples to talk about my real thoughts and feelings.

As far as clothing is concerned, although there are many people who like to buy online nowadays, and I have bought a few times, my experience of shopping online is really mixed. I have to say that the variety of clothing on the Internet is really complete, but the same piece of clothing can have a gap of hundreds of dollars, it is better to buy expensive than to go to a physical store to buy, buy cheap that quality I really dare not compliment. I bought almost five pieces of clothing, and I was very happy when I bought them, and I got four pieces that were completely different from what I thought, and one that was barely reasonable.

So now I prefer to buy clothes in physical stores, because I can try them on and judge the quality by touch. In general, when you go to a physical store to buy clothes, the clothes you buy are at least good-looking, the right size, and the quality is basically counted. And when shopping for clothes online and inspecting them, it's like lifting the head cover for marriage in ancient times, and it's a heartbeat.

As far as food is concerned, I think everyone has a good taste of the food that has just come out of the pot. In the case of the most common pancakes on the street, eating them as soon as you finish them is not the same as letting them go for a while. That crispy feeling just out of the pot can't be done by airlift.

And the use of preservatives in food purchased online is also a point of concern to me, especially some marinated products. So when it comes to food, I'd rather take a car to eat than buy online.

To sum up, from my perspective as a buyer, I prefer to do business through traditional channels, so I think there is room for doing business through traditional channels.